CNN unveils new look for 2012 campaign
October 5th, 2011
12:30 PM ET
3 years ago

CNN unveils new look for 2012 campaign

(CNN) – CNN unveiled its new graphic look and tagline for coverage of the 2012 campaign Wednesday.

"The choice Americans will face in 2012 is between two very different visions for governing the United States," said Washington Bureau Chief Sam Feist.

"CNN's goal is to leverage our extraordinary resources and offer our viewers the most unbiased, comprehensive coverage of the most important choice the American voter will make for the next four years."

"CNN's 'America's Choice 2012' branding reflects our commitment to helping American voters make that choice," Feist said.


Filed under: 2012 • CNN
soundoff (13 Responses)
  1. Troy

    "CNN's goal is to leverage our extraordinary resources and offer our viewers the most unbiased, comprehensive coverage of the most important choice the American voter will make for the next four years."

    Alright then. Stop touting this 'Perry-Romney Show' and actually focus on all of the candidates equally. Hell, I'll bet Chris Christie got more coverage than Paul, Cain, or Huntsman that week COMBINED. Oh, and he decided not to run...

    Stop the Perry-Romney crap b/c it got old after the first debate, let alone the next couple...

    October 5, 2011 12:39 pm at 12:39 pm |
  2. Rudy NYC

    Trumpets, please. TAA-DAA.

    October 5, 2011 12:42 pm at 12:42 pm |
  3. Simple but not that simple.

    CNN is Corporate News Network or just "Little Foxy".
    Forget the marketing we need legitimate effort to report truth.
    We need more than asking a question – letting GOPs ignore the question – just to repeat more fox/GOP lies.

    Yes – MSN is biased during their evening "talk shows", but a least the don't need to resort to lies and half-truths like fox to make a point. And their general news shows are not biased. even the local fox stations like WTTG in DC push the "some people say" Murdochian world of lies.

    October 5, 2011 12:51 pm at 12:51 pm |
  4. Kamilah

    I completely agree with Troy. Cover all candidates equally and please do not focus on non-factors like Christie. It was obvious that he wasn't going to run when he first said no.

    October 5, 2011 12:52 pm at 12:52 pm |
  5. Jessica

    "Alright then. Stop touting this 'Perry-Romney Show' and actually focus on all of the candidates equally. Hell, I'll bet Chris Christie got more coverage than Paul, Cain, or Huntsman that week COMBINED. Oh, and he decided not to run..."

    I agree, 100%. Please at least mention other candidates. It's shameful to not claim to cover politics and then only cover certain bits of it.

    October 5, 2011 12:53 pm at 12:53 pm |
  6. Sniffit

    Two different visions for governing? No no no. You have it entirely wrong. That implies that both parties actually want to govern. The GOP clearly wants nothing to do with governance and wishes the federal government to die, period. Rather, the GOP wants to RULE. There's a huge difference.

    To govern or not to govern, THAT is the question.

    October 5, 2011 12:54 pm at 12:54 pm |
  7. jk from MN

    really how are you going to "help" the voters decide? "Helping" isn't giving more time to who you perceive as the front runners; Americans need to hear all the candidates equally. I'm seeing a more biased slant starting to show in your programming – Please don't try to be more like FOX.

    October 5, 2011 12:59 pm at 12:59 pm |
  8. Sniffit

    ""Helping" isn't giving more time to who you perceive as the front runners"

    Nor is it simply reporting uncritically whatever everyone says without doing any fact-checking or explaining what their policy positions would actually mean in light of facts, evidence, historical record, expert opinion, etc. The biggest service the MSM could be doing is INFORMING people. Unfortunately, the contemporary paradigm for "journalism" is to avoid informing people at all costs...and, rather, to simply entertain them with bright shiny controversies, sensationalized he-said-she-said games and false equivalency ring-around-the-rosie. This is why we all fall down.

    October 5, 2011 01:26 pm at 1:26 pm |
  9. Debbie

    This is an outright lie: "Washington Bureau Chief Sam Feist. "CNN's goal is to leverage our extraordinary resources and offer our viewers the most unbiased, comprehensive coverage of the most important choice the American voter will make for the next four years." "
    The goal for CNN is ratings and they will get that by catering to any side that will give them the ratings. CNN has more talking heads and less reporting. On CNN you do not see a side by side comparison of facts/statements but 20 talking heads giving their opinion. Opinion is biased! CNN led the news when they were first on the scene and just reported the news. Once CNN brought in all the talking heads they lost viewership and ratings. CNN you don't need graphics you need plain old reporting. Trust that people can make up their minds without your opinions (what you call analysis) and your ratings will improve.

    "

    October 5, 2011 01:32 pm at 1:32 pm |
  10. DrewInPortland

    Agree with most here... CNN, if you want to help people decide, then cover all the candidates equally, and actually LET THEM DECIDE.

    October 5, 2011 01:36 pm at 1:36 pm |
  11. Rudy NYC

    Hey, CNN. Maybe you should listen to this group of American people and do an hour long special about the the Republican field. Do a 3-5 minute segment about each one. Define "the field" by who is in the race come the end of the month when the deadlines to get on ballots passes. Contrast where they stand on issues with charts and graphics. Let your panel of experts elaborate where the graphics do not illustrate. I bet you would have a ratings success.

    October 5, 2011 01:50 pm at 1:50 pm |
  12. EatRunDive

    I think CNN summed up American new nicely. It's all about tag lines and graphics, but no substance. What this country needs is a NEWS source.

    October 5, 2011 01:53 pm at 1:53 pm |
  13. Rick McDaniel

    One thing we can totally count on CNN to do........be totally Democrat biased, and totally anti-GOP. That's what they do, everyday.

    There was a time when CNN stood for good news reporting.......that time has past, and is ancient history.

    October 5, 2011 01:55 pm at 1:55 pm |