Manchester, New Hampshire (CNN) - When asked if he would inject any more of his own money into his cash-strapped presidential campaign, former Utah Gov. Jon Huntsman would not draw any lines in the sand Sunday.
A reporter asked Huntsman, the son of a chemicals tycoon, if he would consider making another cash loan to his campaign.
"It's not about putting money in, it's about messaging," Huntsman responded during a media availability in Laconia, New Hampshire.
Huntsman loaned more than $2 million to his campaign last quarter.
He said the campaign has reaped some financial success since climbing out of the low single digits in New Hampshire polling.
"As we go up, we get traction in New Hampshire, our fundraising goes up 250%," he said. "It's the marketplace at work. If we do well here and if the polls ahead are showing signs of life, money will come."
The campaign has previously said fundraising has risen since late September, when Huntsman rose in the polls in New Hampshire.
Huntsman originally planned to pursue a three-state campaign strategy in Florida, South Carolina and New Hampshire, but was forced to reevaluate. The campaign moved its headquarters from Florida to New Hampshire in early fall.
The presidential hopeful's campaign raised over $4 million in the third quarter, with Huntsman contributing roughly half that sum. Of that, the campaign only had about $300,000 cash on hand at the end of the quarter.