Washington (CNN) - An independent group dedicated to helping re-elect President Barack Obama Wednesday launched its first major digital campaign targeting Republican presidential candidate Mitt Romney.
Priorities USA Action is out with a new website and a new web video, titled "Mitt Romney's America," that uses the former Massachusetts governor's own words to illustrate what they say are the consequences for the middle class if Romney is elected president.
The video ends with the caption: "Mitt Romney's America is not our America."
The group tells CNN they are spending approximately $100,000 to run the video on Facebook, Google and YouTube.
"We made this video to give life to the policies our country could expect if Mitt Romney were elected President," said Bill Burton, a former Obama White House deputy press secretary and senior strategist for Priorities USA Action.
“As Americans look ahead to a critically important election a year from this week, we are beginning the process of helping Americans know the truth about what Mitt Romney's America would look like," Burton continued.
Priorities USA and Priorities USA Action launched in April to compete with outside Republican groups, like American Crossroads and Crossroads GPS that spent millions to influence the 2010 midterm elections.
On the campaign trail, Romney often says that he wants to help the middle class, touting that his tax plan would eliminate interest, dividends and capital gains for Americans making less than $200,000 per year.
"While Mitt Romney is focused on his jobs and economic plan which will provide relief for the middle-income taxpayers, President Obama and his cronies are worried about their own jobs. It is no surprise since President Obama cannot run on his failed record that his political allies resort to false and negative attacks on Mitt Romney," Romney spokeswoman Andrea Saul told CNN, in response to the new campaign by Priorities USA Action.