(CNN) - It's the perennial conundrum for candidates trying to access a far-flung electorate: How do you quickly spread your message to voters across the country?
For almost all candidates, social media have become some part of the campaign. Recognizing their new role in the political process, Facebook is offering candidates some tips for utilizing their website.
The first rule, according to a list on their newly-launched U.S. politics page, is be authentic.
They write: "In an ideal world the candidate will from time to time post to Facebook himself or herself. Nothing beats having people hear directly from the candidate. But if that's not going to happen it's important for the candidate to still check the campaign's Facebook page regularly to see what kinds of comments people are sharing. It's also important to ensure that a page's posts accomplish more than linking to press releases or donation pages."
Facebook's other suggestions are to integrate Facebook's apps into e-mail blasts and websites, engage users with questions, and measure the page's success using metric data.
They also cite statistics that show Facebook users are more tuned in to politics than non-users. Those statistics, from the Pew Internet and Life Project, showed people who used Facebook were more engaged in the 2010 midterm elections than those who did not.
The survey showed regular Facebook users were 2 1/2 times more likely to attend a political rally than Americans as a whole. They were also 47% more likely to say they would vote.
Facebook isn't the only social networking website to attempt to engage voters. Google+, a newly launched website that has been called a rival to Facebook, has attracted candidates like Mitt Romney and Herman Cain.
Mitt Romney told his Twitter followers Friday about his new Google+ profile using another social media trick: the tease.
Romney wrote: "I'm now on Google+ – add me to your circles and stay tuned this weekend for a big announcement."