Perry launches national ad highlighting job as governor
November 11th, 2011
04:47 PM ET
3 years ago

Perry launches national ad highlighting job as governor

(CNN) - Texas Gov. Rick Perry, still recovering from his dismal debate mistake Wednesday, is making a push to reach Republican primary and caucus voters by buying nearly $1 million worth of national cable advertising space on the Fox News Channel.

The total cost of the ad purchase was $975,000, and sources familiar with the buy said it would run a minimum of one week and most likely extend to three weeks.

The first ad to run, a 30 second spot titled "The Doer," originally started running on Iowa broadcast TV and cable on Nov. 1. It presents Perry as an effective governor rather than a trained politician, making the comparison between himself and Pres. Barack Obama.

"If you're looking for a slick politician or a guy with great teleprompter skills, we already have that, and he's destroying our economy," Perry says in the ad. "I'm a doer, not a talker. In Texas we created 40% of the new jobs in the entire country since June of 2009. And we cut a record $15 billion from our state budget. Now they say we can't do that in Washington. Well, they're wrong, and they need to go."

Perry's attempt to present himself as a policy-oriented governor, rather than a polished debater, has been on display in a media blitz following Wednesday's debate. In that debate, Perry forgot a major part of his economic policy, leading to nearly a minute of awkward fumbling that ended with the word 'oops.'

On CNN's American Morning Thursday, Perry made a similar comparison between himself and Obama.

"We need substance more than we need style," Perry said.

"We've got a debater-in-chief right now, and what you've got to ask yourself is: How's that working out for America?"

The national cable ad buy was first reported by Politico and the New York Times.

–CNN's Paul Steinhauser and Gloria Borger contributed to this report.


Filed under: 2012 • Ads • Rick Perry
soundoff (43 Responses)
  1. s kel

    Rich Scarry.....ha ha ha ha ha ha ha hawwwwww.......WHOOOOOO HAHAHAHAHAHAHAAAAAAAA! On what?????? Jobs??????? Ohhhhh mann that was a good laugh!

    November 11, 2011 04:50 pm at 4:50 pm |
  2. Texas Doc

    Money well spent, I think he is funny as hell and want to see him 'evolve' as a candidate. Remember folks this the best, the very best of the GOP we are seeing.

    November 11, 2011 04:56 pm at 4:56 pm |
  3. Robert

    okay, so does that mean what you say is what you do? Is your word you bond? If you can't speak them, how do we know??

    November 11, 2011 04:58 pm at 4:58 pm |
  4. Woman In California

    As bizarre as this sounds there are people actually naive enough to be impressed. Running ads to promote the FACT you give Texas lots of minimum wage jobs is unbelievable – but as I said there are those who will actually be impressed.

    November 11, 2011 05:06 pm at 5:06 pm |
  5. v_mag

    In Texas, the Governor is less powerful than the Lt. Governor, so both Perry and Bush before him could cope pretty well. About the only decisions they had to make were not to commute the sentences of death row inmates. Perry had the additional decisions on what curtains to put in his $10K/month paid-for-by-the-citizens apartment, though. I'm sure that was about as tough a call as he has had to make. As for his big projects, we all remember the Trans-Texas Corridor fiasco. That had just about everybody p.o.'ed.

    November 11, 2011 05:06 pm at 5:06 pm |
  6. lisaj

    I wish CNN would have attached the actual ad instead of what he said. GO PERRY! The more the MSM try to bury his candidacy the harder he keeps going! Gotta respect it!! This primary is FARRRR from over!!

    November 11, 2011 05:10 pm at 5:10 pm |
  7. The Greedy Old Pigs have gone insane!

    Wait, so his strategy is to start talking up all his minimum wage jobs and $27 billion Texas budget deficit?

    OOPS!

    November 11, 2011 05:11 pm at 5:11 pm |
  8. PJL

    If you take a close look at his jobs record you'll see he was riding an oil and gas boom. And during that time the fastest growing job sector was.... wait for it.... government. Liar.

    November 11, 2011 05:11 pm at 5:11 pm |
  9. quieteye

    Sir, with respect – you have demonstrated to the nation a severe distaste for government agencies that exists for a reason (however corrupted but would the free market do better at overseeing itself? ) and perhaps that is why you are governor of Texas. Not because you are good though you may well be politically.

    It’s more about being good as a useful and helpful tool for those who pay for it (17 mil thus far) to see you occupy high office. The higher the office the better for them.

    You’re classic “starve the beast” – get government out of the way – (like the Bush era SEC) views are imposed on the state and preferably the nation if at all possible.

    Curious – EPA that needs “rebuilt” which is in the way of the No. 1 most polluted state. Is that your ideal for the nation?

    November 11, 2011 05:13 pm at 5:13 pm |
  10. Paul1st

    Is this a Texas thing to dumb it down? The Decider put us on the downward path and the Doer would finish us off.

    November 11, 2011 05:13 pm at 5:13 pm |
  11. Donkey Party

    Will Perry mention the FACT that 27 billion dollars in Obama stimulus money went toward lowering Texas debt and toward helping put people to work? Didn't think so. Who needs facts when you have stupid, ill-informed right-wing brainwashed knuckle-draggers who believe every word the GOP-baggers say as the gospel?

    November 11, 2011 05:17 pm at 5:17 pm |
  12. lgny

    Let's see...
    He can't debate.
    His policies so far have been little more than "Me too!"
    He has shown no depth when stating what he would do as president.

    Why are we supposed to vote for him?

    November 11, 2011 05:19 pm at 5:19 pm |
  13. SFcopywriter

    When you're talking about a radical change like closing three government agencies, you really should know what you're talking about. But, then again, a brain freeze can happen to anyone, which is why you should take this opportunity to learn how to recover from your own "oops" moment before it happens.

    Read more: How to Recover from an "Oops" Moment!
    http://blog.sfcopywriter.com/2011/11/11/how-to-recover-from-an-oops-moment/

    November 11, 2011 05:26 pm at 5:26 pm |
  14. Bill Carrick

    Just let him keep talking......er, let him keep "trying" to talk.

    November 11, 2011 05:50 pm at 5:50 pm |
  15. Ken

    Another Dubya???? That would be on IQ divided in two!!!!!

    November 11, 2011 06:04 pm at 6:04 pm |
  16. Woman In California

    Texas Doc you made a very good point. If this is their best – God help us.

    November 11, 2011 06:09 pm at 6:09 pm |
  17. Jack in Florida

    @SEAL Team Alpha and Omega.......I couldn't have said it better!!!!!

    November 11, 2011 06:12 pm at 6:12 pm |
  18. Sniffit

    "We need substance more than we need style,"

    Says Cowboy Fonzie after failing during a debate to successfully regurgitate substanceless talking points written by someone else and no doubt drummed into his head by his campaign staff (unsuccessfully I might add) regarding something about which he's never spent any real time studying or thinking but wished to superficially claim as part of his allegedly deep ideological and philosophical policy platform. Yawn. Someone get this man another shark to jump.

    November 11, 2011 06:16 pm at 6:16 pm |
  19. Blinded by the republican lie

    @ Seal Team Alpha and Omega

    Those were awesome posts...I feel with you!!!!!!!!!!!!!!!!!!!

    November 11, 2011 06:16 pm at 6:16 pm |
  20. Former Republican, now an Independent

    Perry should think twice about calling too much attention to his record as governor. Like Mitt Romney, it's not so pretty if you dig into the details and the real numbers.

    November 11, 2011 06:18 pm at 6:18 pm |
  21. Jilli

    Hmmm...will he mention the horrible air quality and raising cancer rates? Will he also mention that TX not only has horrible air quality and rising cancer rates but also the highest rate of uninsured in the country? Believe me, you don't want done to the entire country what this clown has done to TX.

    November 11, 2011 06:27 pm at 6:27 pm |
  22. Dan Mcguire

    I don't get this argument. Shouldn't a "doer" also be able to speak well? The ability to speak is an asset not a liability, right?

    November 11, 2011 06:42 pm at 6:42 pm |
  23. Al-NY,NY

    One million dollars to pander to the sheep on Faux News? Him and Cain must think that's the only network that matters since they are not currently running ads on real news stations. The "GOP News Network" will get the ditto heads and Borg Drones in a dither with their lies but when it comes to dealing with and appealing to real Americans that use their brains, forget it

    November 11, 2011 06:55 pm at 6:55 pm |
  24. sara

    Imagine this idiot pushing the wrong buttom...."oops'

    November 11, 2011 07:07 pm at 7:07 pm |
  25. once upon a horse

    the strange thing about all this is there are those on the far right that LOVE this kind of candidate. They like ones that appear less than bright, gaffe prone and seem to think that "he's just like us". In fact to some the more educated you are the less they like you. Ever notice that the GOP always seems to go after cutting education? Keep 'em dumb and they like 'em better.

    November 11, 2011 07:11 pm at 7:11 pm |
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