(CNN) - Texas Gov. Rick Perry, still recovering from his dismal debate mistake Wednesday, is making a push to reach Republican primary and caucus voters by buying nearly $1 million worth of national cable advertising space on the Fox News Channel.
The total cost of the ad purchase was $975,000, and sources familiar with the buy said it would run a minimum of one week and most likely extend to three weeks.
The first ad to run, a 30 second spot titled "The Doer," originally started running on Iowa broadcast TV and cable on Nov. 1. It presents Perry as an effective governor rather than a trained politician, making the comparison between himself and Pres. Barack Obama.
"If you're looking for a slick politician or a guy with great teleprompter skills, we already have that, and he's destroying our economy," Perry says in the ad. "I'm a doer, not a talker. In Texas we created 40% of the new jobs in the entire country since June of 2009. And we cut a record $15 billion from our state budget. Now they say we can't do that in Washington. Well, they're wrong, and they need to go."
Perry's attempt to present himself as a policy-oriented governor, rather than a polished debater, has been on display in a media blitz following Wednesday's debate. In that debate, Perry forgot a major part of his economic policy, leading to nearly a minute of awkward fumbling that ended with the word 'oops.'
On CNN's American Morning Thursday, Perry made a similar comparison between himself and Obama.
"We need substance more than we need style," Perry said.
"We've got a debater-in-chief right now, and what you've got to ask yourself is: How's that working out for America?"
The national cable ad buy was first reported by Politico and the New York Times.
–CNN's Paul Steinhauser and Gloria Borger contributed to this report.