(CNN) - Mitt Romney's campaign quickly downplayed comparisons between a TV ad released Monday by the Democratic National Committee and a spot produced last week by the candidate's campaign, saying Democrats weren't upfront about taking Romney's quotes out of context.
"That was a blatant misuse of quote," Romney Communications Director Gail Gitcho said in a conference call featuring New Hampshire supporters of Romney. "Democrats were blatantly taking that quote out of context. I wouldn't suggest any similarities between what we did and what Democrats did today."
Gitcho was speaking about a 30-second spot, released Monday, that portrays Romney saying contradictory statements on issues like abortion and health care. When seen in full, the quotes from Romney reveal more nuanced positions.
Romney is shown saying: "I will preserve and protect a woman's right to choose." He made that statement at a gubernatorial debate in Boston in 2002.
The clip is juxtaposed with Romney saying: "The right next step is to see Roe v. Wade overturned." The quote, which is truncated, came from a 2007 appearance on NBC's "Meet the Press."
The full quote from the interview shows more nuance in Romney's position than the DNC ad reveals, with the candidate taking the position that each state should decide its own abortion rules.
Romney said: "First of all, my view is that the right next step in the fight to preserve the sanctity of life is to see Roe v. Wade overturned. And then to return to the states and the elected representatives of the people the ability to deal with life and abortion on their own."
Last week, Romney's campaign ran an ad in New Hampshire that showed Obama seemingly saying he didn't want to discuss the economy.
Obama is shown saying "If we keep talking about the economy, we're going to lose."
The full line, from a campaign stop in October 2008, was much different: "Senator McCain's campaign actually said, and I quote, 'If we keep talking about the economy, we're going to lose.'"
Romney's campaign made clear to reporters that the quote was taken out of context, but there was no on-screen denotation that would allow viewers in New Hampshire to see its true origin.
On Monday, Gitcho said her organization's approach was more straightforward than Democrats'.
"There is a difference between what we put up in New Hampshire and the ad Democrats put out today," Gitcho said. "We were very upfront with how we used the comments from Obama. We told every reporter, there was a press release, and I blasted out an email preparing reporters and the public on how we used the Obama quote."
Monday's conference call was one of 12 sessions that featured supporters of Romney responding to the DNC's ad, which will play on broadcast and cable networks in six states.