(CNN) – Texas Gov. Rick Perry spotlights his faith in a new ad released in Iowa Friday.
"I'm Rick Perry, I'm not ashamed to talk about my faith," he says directly to viewers.
The 30-second spot is centered on what Perry calls the element that "drives you, how you make decisions" as a presidential candidate.
"Now some liberals say that faith is a sign of weakness. Well, they're wrong. I think we all needs God's help," he says in a blue button-down and tan jacket against a white background.
Perry's statewide ad on faith is released the same day businessman Herman Cain, a rival for the 2012 GOP nomination for president who's currently embroiled in allegations that he carried on a 13-year extramarital affair with an Atlanta-area woman, releases his own ad in the first-in-the-nation caucus state.
"America's greatest leaders have been people of strong faith, strong values," Perry tells Iowa audiences, "That makes for a strong America."