Sioux City, Iowa (CNN) – Texas Gov. Rick Perry’s presidential campaign will increase its Iowa staff in the coming weeks, according to a senior campaign adviser, who told CNN the new staffers would be coming from their Florida, South Carolina and Texas offices.
Rather than a major strategic decision, the adviser portrayed the move as a way to satisfy eager staffers who specifically asked what more could be done in the run up to the Iowa caucuses.
The Iowa caucuses are the nation's first challenge in the race for the Republican nomination and will be held on Jan. 3.
The adviser said that with the Florida primary nearly two months away, staff coming to Iowa would have plenty of time to get back to Florida to keep working on Perry's behalf.
Stressing the importance of Iowa, the adviser said that if other campaigns weren’t doing the same thing, they were making a mistake.
Iowa has become a focus for Perry, who has been on a 44 stop, statewide bus tour since Dec. 14.
On top of the staffing decision, the Perry campaign released an ad on Thursday that is scheduled run statewide in Iowa. In it, Perry paints Newt Gingrich and Mitt Romney, both frontrunners in the Republican primary race, as insiders and non-conservatives who voted to raise taxes and ignored soaring federal debt.
Most political analysts and pundits say that Perry needs a strong finish in Iowa to keep his bid for the GOP nomination alive.