Santorum gets 'Pop Up' treatment
December 23rd, 2011
08:56 AM ET
2 years ago

Santorum gets 'Pop Up' treatment

(CNN) - Rick Santorum is upping the ante in Iowa with a new "Pop Up Video" TV commercial stressing his family values and highlighting the praise of high profile social conservatives.

The spot, fashioned like a VH1 video, tells his personal and professional history through text bubbles superimposed on footage of the Republican presidential candidate with his family.

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"Rick Santorum. Karen Santorum. Have been married 21 years," the ad says in text. "All the Santorum children were homeschooled … Rick coached little league baseball."

It also touts the former Pennsylvania senator's legislative accomplishments, including his role in writing a law that ended partial birth abortions.

"Mike Huckabee said he '… loves Rick Santorum's conviction,'" the ad says referring to the 2008 Republican winner of the Iowa caucuses. "Sarah Palin praised Rick for 'protecting the sanctity of life.'"

The 60-second commercial is scheduled to run statewide next week in the Hawkeye State ahead of the Jan. 3 first-in-the-nation caucuses. Santorum has focused much of his efforts in Iowa, hoping his history of social conservatism and personal narrative resonates with voters in the state. However, he has failed to reach double digits in national and state-wide polls.

News of the ad was first reported by Politico.

– CNN Political Editor Paul Steinhauser contributed to this report.


Filed under: 2012 • Ads • Iowa • Rick Santorum
soundoff (78 Responses)
  1. diridi

    Just enjoy at home with family...good pic.

    December 23, 2011 09:03 am at 9:03 am |
  2. johnmccain

    Boring...
    Is it a merit homeschooling children??? It is mostly brainwashing, not allowing your kids being exposed to life. See Duggar family side show etc...

    Is it a legislative achievement that has anything to do with abortion? When will conservatives grow up to care about important things? Get a life...

    December 23, 2011 09:15 am at 9:15 am |
  3. Marie MD

    Smaller government but in your face to tell a woman what to do. I've been watching the women in egyptn get beaten by the government forces. Not that far from the US where some religious zealots want to do the same to our women!
    I really don't see the difference so for those who believe a woman doesn't have a voice look at yiurselves as an Egyptian!
    Huntsman pimping his daughters, the others pushing their wives and husband and now this I don't have a prayer (no pun intended) nobody with his home schooled family! Who cares!!!

    December 23, 2011 09:32 am at 9:32 am |
  4. Justinstl

    This man is crazy dangerous! He is obviously living his life with blinders on....running around in his Christian bubble. This jerk says That Obama is trying to "divide the country" saying Mr. O is using Chicago style politics to create a class war. For one...it really is a class war....The rich and republicans have already irraticated the middle class and are now targeting the poor. So do not tell us that Obama is creating class warfare! Secondly the repubs and extreme conservatives do the same thing by spouting their religious views...that too "divides " the country! This Santorum guy is nuts and just as out of touch with reality as all of the other repubs! NUTS!!

    December 23, 2011 09:40 am at 9:40 am |
  5. T'sah from Virginia

    First of all – Who took the photo??? Why are some of the heads chopped off – Poor Cropping!!

    Santorum is too far-Right to win in the General..............PERIOD!!! Iowa will soon be obsolete because all they want to produce from the RIGHT are far-RIGHT candidates; they never make it all the way.

    Santorum has a nice family and so be it. Homeschooling is not a prerequisite to be president.

    Obama 2012 – Not Santorum!

    December 23, 2011 09:54 am at 9:54 am |
  6. Church of Suicidal

    So hate and intolerance are "family values" now? He's as deluded as Bachman if he thinks he has any chance. Keep Spreading the Santorum, Rick.

    December 23, 2011 09:57 am at 9:57 am |
  7. Rudy NYC

    This ad is a very good explanation of why Santorum is not pollling well. Does he really think the image of himself that he painted in that spot will connect with the majority of people who are struggling to make ends meet? How many people out there can afford to "home school" their kids? Have you ever met someone who does?

    Santorum's firm stand on social issues is to be respected. But, Santorum needs to respect the issues that concern *most* Americans right now. "It's the economy, stupid." People are less concerned right now about abortions than they are about keeping their jobs and paying for their mortgages. He should have reworked his bizarre economic plan, which has less chance of viability than the infamous "9-9-9" plan.

    December 23, 2011 10:05 am at 10:05 am |
  8. Justaminit

    Nice family. Stay home and take care of them. you chances of being President are about the same as winning the lottery.

    December 23, 2011 10:10 am at 10:10 am |
  9. gg

    i see a jacket with lots of buckels in this guys future

    December 23, 2011 10:14 am at 10:14 am |
  10. Larry L

    I see the pop-up telling folks that all of the Santorum children were home schooled. Hard-core Bible-thumpers tend to want to "protect" their children from the evils of reality. Home schooling allows you to teach the kids about the "wonders" of creation – how the earth is less than 6000 years old. It lets them selectively learn the "truth" about global climate change and how liberals convinced 97% of the world's scientists to conspire together, just to hurt the American economy. Teach them to fear science and love mythology.

    Children need to learn to deal with all of the people of the society – not just those supporting a very narrow religious or political agenda. They don't need to be taught to be narrow-minded in school, they can learn that at home.

    December 23, 2011 10:16 am at 10:16 am |
  11. S.B. Stein E.B. NJ

    Okay, so he is trying to get those that watch MTV (or VH1)? Is this really going to help him? I would hope that there would be more than he had his kids home schooled. That make me wonder if he doesn't trust other people to teach his children or if he thinks he and his wife know it all (or well enough to get the idea across). I don't think he does know enough.

    December 23, 2011 10:21 am at 10:21 am |
  12. Steve King

    Is this the same Rick Santorum who allowed his wife to have an abortion but wants to pass a federal law against everyone else having the right to choose? Is that in the pop-up video?

    December 23, 2011 10:31 am at 10:31 am |
  13. tedt

    Santorum touts family values but looked the other way when his good buddy and fellow congressman had an extramarital affair. Do as I say not as I do type of person. Hypocrit

    December 23, 2011 10:42 am at 10:42 am |
  14. Jeff in Virginia

    All of his children were home-schooled? This guy can't be serious. He's as crazy as they come.

    December 23, 2011 10:51 am at 10:51 am |
  15. Balls McGhee

    I wouldnt call it Home-education. i would call it home-indoctrination. this is an entire family raised to believe gay people are evil and that muslims are secretly trying to kill americans with Sharia Law.

    December 23, 2011 11:00 am at 11:00 am |
  16. William dodge

    Another Crazy Family add to the book!

    December 23, 2011 01:24 pm at 1:24 pm |
  17. Rosslaw

    Well then just make everybody happy and stay at home.

    December 23, 2011 01:24 pm at 1:24 pm |
  18. alimonyjones

    @ Larry L: I'm not a Bible thumper, don't attend church, but I've known a number of families who home school their kids. They were exposed to a variety of opinions re: evolution vs. Creationismn, learned the same subjects, especially science, that I learned in public school, had regular gatherings with kids in public schools and each and every one has grown up to be an asset to society. Your research, have you done any, is not compatible with what I have verified through independant observation.

    December 23, 2011 01:28 pm at 1:28 pm |
  19. ObamaJoe

    That's a not good picture,,,,,,,,,,,,,,,,,,,,,,,,,,It makes him too "young".,,,,,,,,,,,,,,,,,,,,,

    Not good for him.....................................

    December 23, 2011 01:35 pm at 1:35 pm |
  20. Lynda/Minnesota

    "Rick Santorum. Karen Santorum. Have been married 21 years," the ad says in text. "All the Santorum children were homeschooled … Rick coached little league baseball."

    That's nice. And, in little over a month, Rick can go home and devote more quality time with his family. It's a win / win for America AND the Santorum family.

    December 23, 2011 01:37 pm at 1:37 pm |
  21. Steve, New York City

    Balls McGhee – I agree with you.
    With the possible exception of Michelle Bachman (with a degree from Oral Roberts U – wow), this guy is the most intolerant extremist among all of the GOP hopefuls. Santorum – "love thy neighbor as thyself" applies to everyone, not just to "far-right" judeo-christian caucasians. Santorum is an idiot, and an embarrassment to the American people (maybe he's only marginally more credible than Sarah Palin or Joe the Plumber).

    December 23, 2011 01:37 pm at 1:37 pm |
  22. ObamaJoe

    It's better to have a picture such as

    he is helping his boys doing tire rotation and other family members are watching,,,,,,,,,,

    That's will be good,,,,,,,,,,,,,,,,,,,,,,

    December 23, 2011 01:39 pm at 1:39 pm |
  23. bobden

    So all of his kids are uneducated? And we are supposed to think that's a good thing?
    He can see that his kids are taught to be as twisted as he is, but it probably won't stick. unless he can keep them confined to his deranged prison.

    December 23, 2011 01:41 pm at 1:41 pm |
  24. Independent Voters

    These republicans would do anything to sale a book.

    December 23, 2011 01:45 pm at 1:45 pm |
  25. Joe T.

    That's not fair to blind people. How will they know about his family values???

    Also, I was homeschooled and I've only ever murdered like 20 nurses.

    December 23, 2011 01:47 pm at 1:47 pm |
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