Santorum gets 'Pop Up' treatment
December 23rd, 2011
08:56 AM ET
2 years ago

Santorum gets 'Pop Up' treatment

(CNN) - Rick Santorum is upping the ante in Iowa with a new "Pop Up Video" TV commercial stressing his family values and highlighting the praise of high profile social conservatives.

The spot, fashioned like a VH1 video, tells his personal and professional history through text bubbles superimposed on footage of the Republican presidential candidate with his family.

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"Rick Santorum. Karen Santorum. Have been married 21 years," the ad says in text. "All the Santorum children were homeschooled … Rick coached little league baseball."

It also touts the former Pennsylvania senator's legislative accomplishments, including his role in writing a law that ended partial birth abortions.

"Mike Huckabee said he '… loves Rick Santorum's conviction,'" the ad says referring to the 2008 Republican winner of the Iowa caucuses. "Sarah Palin praised Rick for 'protecting the sanctity of life.'"

The 60-second commercial is scheduled to run statewide next week in the Hawkeye State ahead of the Jan. 3 first-in-the-nation caucuses. Santorum has focused much of his efforts in Iowa, hoping his history of social conservatism and personal narrative resonates with voters in the state. However, he has failed to reach double digits in national and state-wide polls.

News of the ad was first reported by Politico.

– CNN Political Editor Paul Steinhauser contributed to this report.


Filed under: 2012 • Ads • Iowa • Rick Santorum
soundoff (78 Responses)
  1. Lolypop

    OUCH and what else is there to say.

    December 23, 2011 02:53 pm at 2:53 pm |
  2. ObamaJoe

    Happy happy holiday to all CNN netizens !!!!!!!!!!!!!!!!!!!!!

    December 23, 2011 02:54 pm at 2:54 pm |
  3. Author Charlieg

    I know kids who were home schooled. They tend to be very shy and withdrawn, not able to deal with other people in any meaningful way. They do not have much experience in dealing with other people. They also tend to have a lot of money and are unable to relate with poor people like me.

    December 23, 2011 02:58 pm at 2:58 pm |
  4. Dennis

    Which explains why they are all as dumb as logs. Great AD.

    December 23, 2011 03:02 pm at 3:02 pm |
  5. Anonymous

    Truth and Nothing But the Truth
    Follow your own handle and realize what truth really is, not the talking points only heard on Fox.

    December 23, 2011 03:05 pm at 3:05 pm |
  6. Dan Halen

    Let's see. He has eight kids. That means there's an 80% chance one of his kids is gay. I wonder if he knows which one that might be?

    December 23, 2011 03:13 pm at 3:13 pm |
  7. JoeProvidence

    Western Pennsylvania Cyber Charter School with 80 percent of tuition costs paid by the Penn Hills School District

    December 23, 2011 03:17 pm at 3:17 pm |
  8. JoeProvidence

    He is a crook – they are rich but get us to flip the bill for their children to go to charter schools.

    December 23, 2011 03:20 pm at 3:20 pm |
  9. Google Santorum

    Just Google "Santorum" and see what it means. Pretty much sums him up.

    December 23, 2011 03:31 pm at 3:31 pm |
  10. Peggy - TX

    Dear: Truth and Nothing But the Truth, who stated:“Gee, libtards really do hate to see nice normal families.”

    How do you know they are nice? The real truth is that you use the word “hate” because you are denial of your own hatred and instead reflect your own hang-ups on everyone else.

    Whats “normal” . Is not normal inherently different depending on the prospective of the speaker. So you see them as normal because …. hmm… they all look like they are out of the 50’s and not the most common styles of hair and clothes seen today. Your comments says much more about you then the so called “libtards”, which, by the way, is a variation of the “Teatards”, so my best guess is that you grew up in the 50’s, you are white, you are now a member of the Tea Party. If so, then Marry Christmas to you and yours and many thanks for your part in crushing the once formable GOP as because of the Tea Party the GOP is now just a smoldering ruin, soon to be a small faction of the future minority party of the lower house…. looser.

    December 23, 2011 03:32 pm at 3:32 pm |
  11. dee

    That is one unattractive looking family but look at the genepool! I guess those are the kids who had to view their mother's miscarrage remains. That's homeschooling for you.

    December 23, 2011 03:34 pm at 3:34 pm |
  12. Jack V

    How is it that a nut like this ever gets into politics? And how is it that we as a country don't respect ourselves enough to stop this tomfoolery before it gets this far? Has this man ever uttered a serious thought in public? Or does he only spout paranoid ramblings to further his celebrity?

    December 23, 2011 03:40 pm at 3:40 pm |
  13. Big_D

    I don't see anything wrong with home schools as long as the parent has at least a bachelors in education. If the parent has limited schooling it is a horrible thing to do to a kid.

    December 23, 2011 03:40 pm at 3:40 pm |
  14. QS

    Anybody who touts their own "family values" is essentially saying that their "values" are better than other peoples' values and that their "values" are what everybody should strive for!

    Thanks to indoctrination, religious people like Santorum simply don't have the mental capacity to understand that people with different values doesn't mean those people have "worse" values....because that's exactly what these conservative sheep believe.

    December 23, 2011 04:18 pm at 4:18 pm |
  15. anagram_kid

    Truth and nothing but wrote – Yes, much better to send them to public school ... and graduate without knowing how to read or do basic math.

    Here is some basic math in a word problem – If Rick Santorum is polling within the margin of error, what is the percentage of chance that he has of winning a caucus, primary or general election? (Hint, it is not greater than the margin of error.)

    December 23, 2011 04:28 pm at 4:28 pm |
  16. Dave

    Little Ricky loves wasting other people's money in this anti-gay obsessed snowball's chance in h3LL ego run for the WH. Someone should clue him in that you can't run a country with anti-gay hysteria and pandering to the hypocrites of the "family values" crowd. Sad really. Just imagine all the good that could have been used for a WORTHWHILE cause (childhood cancer or The Ronald McDonald house come to mind) instead of on this complete idiot's vanity.

    December 23, 2011 04:31 pm at 4:31 pm |
  17. donly1

    This guy is so out of touch with the rest of America. It's hilarious. I assure you, homeschooling your kids just hides them from the reality of the world. You brainwash your kids and expect them to be socially adaptable, whatever. They will be crazy just like their parents. I know, I dated a girl that was homeschooled. When she turned 18 and had to get out into the real world, she had no idea how to act. No social skills, no sense of any type of humor. No idea how to work and hold a job. She was only comfortable at home and church. So, I banged her and got the heck out of their. I think she's working some dead end job now at age 30. What a loser. Gee, thanks Mom and Dad.

    December 23, 2011 04:36 pm at 4:36 pm |
  18. NoGr8rH8r

    Home + School = BAD IDEA

    December 23, 2011 04:38 pm at 4:38 pm |
  19. Keith in Austin

    @ Marie: Now you are comparing the USA to what is happening to women in Egypt? Seriously? You are a classic poster girl for how Liberals truly feel about America. That our Country is a bad place and we need to apologize around the world right? Tell you what, send me your email address and I'll return it with a one-way ticket to Cairo where you obviously belong! You're such a fool.

    December 23, 2011 04:52 pm at 4:52 pm |
  20. ThinkAgain

    This ad is directed squarely at evangelical Iowa voters and while his "accomplishments" are fine if he were running for Christmas Bazaar chairman, they fall incredibly short of what we need in our president, the leader of the free world.

    This kind of pandering to the religious right exposes how low their bar is for actual ability – and their craven desire to turn our nation into a so-called "Christian" theocracy.

    Obama/Biden 2012

    December 23, 2011 04:57 pm at 4:57 pm |
  21. What's a girl to do

    That's quite a "frothy mix" ............ familywise.

    December 23, 2011 04:58 pm at 4:58 pm |
  22. Len Smith

    Seems to me that Home School is being afraid of exposing your children to the real world. Who will protect them in there adult years or will Mommy and Daddy always be there?

    December 23, 2011 05:08 pm at 5:08 pm |
  23. Valerie from Raleigh

    Rick Santorum is a perfect example of a far-right evangelical nut case. Rick, or someone like him, sitting in the Oval Office would be a total disaster to the country and the world. Good thing he is unelectable.

    December 23, 2011 05:09 pm at 5:09 pm |
  24. anagram_kid

    Kieth in Austin wrote of Marie in MD- “You are a classic poster girl for how Liberals truly feel about America.” I agree! She obviously cares about this country very much. Marie, keep up the great posts and Happy Holidays!!!
    Kieth, please learn that telling someone that thinks of him or herself as a liberal is not insulted when you call them a liberal. It is kind of like telling a smart person they are smart.

    December 23, 2011 05:12 pm at 5:12 pm |
  25. ST

    Schooling kids at home!!!! Really!! No wonder these kind of politicians do not care at all about crumbling schools and falling apart bridges.

    December 23, 2011 05:30 pm at 5:30 pm |
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