Nearly half of Iowa ads attack Gingrich
December 30th, 2011
05:45 AM ET
2 years ago

Nearly half of Iowa ads attack Gingrich

Washington (CNN) - Anyone seeking an explanation of GOP presidential candidate Newt Gingrich's recent drop in Iowa polls may find answers in a new analysis of Iowa political advertising.

The survey, conducted by Kantar Media's Campaign Media Analysis Group, finds 45% of all political ads in Iowa have been attack spots against Gingrich. Only 6% were supportive of the former House speaker.

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Gingrich's opponents were quick to pile on after he became the front-runner in December. A super PAC supportive of former Massachusetts Gov. Mitt Romney carried out a sustained assault on Gingrich's record, saying the former House speaker "has more baggage than the airlines."

Other candidates, like Texas Gov. Rick Perry and Texas Rep. Ron Paul, produced ads that slammed Gingrich for being a Washington insider who was paid to influence votes after he left Congress. Gingrich has denied those charges.

The amount of negative advertising against other candidates doesn't come close to the level of strikes against Gingrich. Romney, who has been running near the front of the pack in Iowa for months, has been negatively targeted in only 20% of the ads. Ten percent of the ads in Iowa have been pro-Romney, paid for by his campaign.

Even in ads attacking Romney, the focus was on multiple candidates, as in a recent Perry spot accusing him and several other GOP hopefuls of being career politicians. Ads pegged to Gingrich's record have tended to focus solely on him.

One candidate who's been the focus of intense attacks on the campaign trail has largely avoided being the subject of negative television ads: Ron Paul. The only presence the Texas congressman has on Iowa airwaves is positive, and it accounts for 3% of the total political advertising. After a jump in polls, Paul has come under fire for his foreign policy and views on Iran.

Perry was the only other candidate who appeared on the CMAG tracker. His advertising presence was equally split - 8% of the ads in Iowa were pro-Perry and 8% were anti-Perry. Perry has churned out several spots in Iowa and on national cable highlighting his record as a social conservative.

Also see:

In early book, Rep. Ron Paul criticized AIDS patients, minority rights and sexual harassment victims

Romney and Paul battle for top spot in new Iowa poll

DNC video asks 'What is Mitt Romney hiding' in tax returns

Top Bachmann aide out after flap over campaign switch


Filed under: 2012 • Ads • Iowa
soundoff (3 Responses)
  1. Anonymous

    And the so-called "liberal" media stuffs its pockets with money while presenting very little truth and contributing even less to meaningful debate over the important issues of today,

    December 30, 2011 07:03 am at 7:03 am |
  2. Rudy NYC

    Does anybody have any video of Newt discussing Citizens United? I have no doubt that he has public remarks on record out there somewhere. Meanwhile, I am being thoroughly entertained watching the Republican Party as they take their new pet beast for a walk in their own backyard. Someone should have reminded them to buy a leash and to feed the animal.

    December 30, 2011 08:14 am at 8:14 am |
  3. T'sah from Virginia

    ►Nearly half of Iowa ads attack Gingrich
    I guess that comes with the territory of being RICH!!!
    Poor ginGRINCH – he's constantly crying like a baby
    I think THAT alone will push him OUT of the race – Hmm, maybe?

    Obama 2012!!!

    December 30, 2011 09:57 am at 9:57 am |