(CNN) – Ron Paul's campaign expanded an ad buy Friday, taking spots already released in New Hampshire and Iowa and airing them in South Carolina, a state that holds the nation's first-in-the-South primary.
The commercials tout the Texas congressman's anti-abortion credentials and record on veterans' issues.
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Falling in the six-figure range, the ad buy is scheduled to air on broadcast and cable television, according to the campaign.
Last week, Paul rolled out the commercials in Iowa and New Hampshire, two states that hold the first Republican presidential nominating contests on Jan. 3 and Jan. 10, respectively.
The ads stemmed from an original ad buy in the early voting states this fall that totaled more than a million dollars.
In a statement, the campaign said the spots had been "well-received."
"South Carolina voters are receptive to Ron Paul's message that life is precious and military service is honorable, all in the context of his overall philosophy of a return to personal and economic liberty," said Jesse Benton, Paul's national campaign chairman, in a statement.
The South Carolina primary is set for Jan. 21
– CNN's Dana Bash contributed to this report.