It was an ad battle in Iowa, report finds
Republican presidential candidate Rick Perry greets supporters waiting to hear the results of the caucus at the Sheraton January 3, 2012 in West Des Moines, Iowa.
January 5th, 2012
02:31 PM ET
3 years ago

It was an ad battle in Iowa, report finds

(CNN) - The airwaves in Iowa were especially full in the last days before residents cast their votes in the Hawkeye State caucuses, according to a report from the Campaign Media Analysis Group.

The report showed Republican presidential candidate Rick Perry, who placed fifth in the contest, channeled the most funds into the state between Jan. 1 and the Jan. 3 voting date. The Texas governor spent approximately $1.91 million in the state as part of his $2.26 million total spending that included spots in New Hampshire and on national cable. "Make Us Great Again," a super PAC supporting his candidacy contributed an additional $844,890 into Iowa. They spent over $2 million in Iowa, South Carolina, North Carolina and Georgia.

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Rep. Ron Paul of Texas, who placed third in the first-in-the-nation caucuses, spent $997,370 in the state as part of his $1.62 million total ad spending during the same period that included buys in New Hampshire, Nevada, South Carolina and on national cable.

Former Massachusetts Gov. Mitt Romney, who won the Iowa caucuses by eight votes, focused the bulk, or $852,370 of his ad war chest in Iowa, spending an additional $557,660 in New Hampshire and South Carolina. The super PAC supporting Romney's candidacy, "Restore Our Future," spent $1.23 million in Iowa and an additional $519,000 in Florida and South Carolina during the three-day period.

Fourth-place finisher former House Speaker Newt Gingrich focused his entire ad budget of $475,130 during the three day period in Iowa, as did Minnesota Rep. Michele Bachmann, who suspended her campaign after a disappointing sixth place finish in the contest. She channeled $59,930 into the state. "Winning our Future," the super PAC supporting Gingrich spent $136,340 on ads in Iowa and "Citizens for a Working America," the super PAC backing Bachmann spent $179,200 in the state ahead of voting.

The campaign of Rick Santorum, the former Pennsylvania senator, who placed second in the contest, spent no money from his campaign on ad spending. But two super PACs supporting his candidacy spent $303,610 in Iowa.

Although former Utah Gov. Jon Huntsman did not compete in Iowa, or spend any campaign money on advertising, the super PAC backing his candidacy put $830,380 into spots in New Hampshire and the surrounding areas.

– CNN's Gabriella Schwarz & Robert Yoon contributed to this report.


Filed under: 2012 • Ads • Republicans
soundoff (8 Responses)
  1. Truth and Nothing But the Truth

    As Obama will find out though, all the money in the world can't reverse the reality of his four years of failure. "But it could have been worse" is NOT going to get him re-elected. You simply cannot put a socialist as the leader of the greatest capitalist country the planet has ever known and expect positive results. He simply doesn't want the system to work as it should so wants "to fix it", ie BREAK IT.

    January 5, 2012 02:53 pm at 2:53 pm |
  2. We ALL Know, Mami

    Ah, yes! An ad war, on hair! My hair is better than yours, Mitt! puro mamete!

    January 5, 2012 03:02 pm at 3:02 pm |
  3. The Greedy Old PIgs have declared class war on US!

    "You simply cannot put a socialist as the leader of the greatest capitalist country the planet has ever known and expect positive results. He simply doesn't want the system to work as it should so wants "to fix it", ie BREAK IT."

    You don't even know what a "socialist" is, do you? And if you want to see a party that doesn't want the system (government) to work, look in the mirror and at your own deathcult excuse for a party. You and your cancerous deathcult clowns have been trying to break government at every opportunity, then run for office on how badly governent is broken. Ya'll need to leave your delusions at the door and hop on the reality train.

    January 5, 2012 03:03 pm at 3:03 pm |
  4. Rudy NYC

    Truth somebody wrote:

    "But it could have been worse" is NOT going to get him re-elected.
    --------------–
    Sure, it will. When you consider the alternative, that is a winning hand. I know people who would call it a "Ray Charles."

    Republicans didn't want to do anything, except enact some more tax cuts for the job creators. Republicans were prepared to let the 2/3 of the auto industry go under. Republicans wanted to deregulate the financial industry even further than what it already was. Republicans wanted to privatize Social Security, and still do.

    January 5, 2012 03:05 pm at 3:05 pm |
  5. GI Joe

    This ain't TEXAS, gov. Go back where the beer-drinking rednecks buy all your lies.

    January 5, 2012 03:05 pm at 3:05 pm |
  6. Mikey

    @Truth – I just love it when people call the President a Socialist. It means one of two things – they have no idea what socialism is or they hate the President so much they have to call him something (and it is probably not socially acceptable to call him the names they really want to). President Obama is a pragmatic (somewhat centerist) liberal, which explains why many strong liberals are disappointed with him. They assumed he was as liberal as the wacky right has tried to portray him. The definition of a Socialist is not "anyone who is not a complete, pure lazzie faire capitalist." That is the definition that only an extremist would employ.

    January 5, 2012 03:14 pm at 3:14 pm |
  7. Phil in KC

    The ad does not make clear that, even though there was a major ad blitz, it was not a clear correlation. How much they spent did not directly impact where they finished. Perry spent bundles and only came in 5th. They want you to believe that it was the ad campaign that mattered when, in fact, it was the ground game. Mitt has had people on the ground since the last election. The same can more or less be said for Ron Paul. Santorum visited all 99 counties. He got on the radio early and hit town hall meetings on into the evening. Iowans reward that kind of perseverance and dedication. Of course, the message is important or you're not going anywhere. Ask Michelle.

    January 5, 2012 03:38 pm at 3:38 pm |
  8. Truth and Nothing But the Truth

    RUDY NYC - Republicans were prepared to let the 2/3 of the auto industry go under. Republicans wanted to deregulate the financial industry even further than what it already was. Republicans wanted to privatize Social Security, and still do.
    ==========================================================================================
    GM and Chrysler would have been handled by bankruptcy courts, just as all others would have been. Obama took them over (just like the socialist he is) for one reason only, to SAVE THE UNIONS. Bankruptcy courts would have thrown out their agreements and given them a REAL chance of surviving. Right now, it is the illusion of survival, for the time being. Ultimately the weight of their unsustainable union obligations WILL crush them.

    Deregulate the financial industry??? More delusional left wing BS. Democrats passed 2,000 pages of trash that will result in tens of thousands of new regulations to crush business and jobs in the USA. All the while ignoring Fannie Mae and Freddie Mac, their Frankenstein creation that wa sthe true source of the financial problems, as evidenced by the Justice Dept. indictments.

    "Privatize" is false. Your SS fund would be YOURS, not the governments. YOU would control it, NOT the politicians. Should you die, YOUR FAMILY would inherit it, NOT THE GOVERNMENT. The federal government has STOLEN the "trust fund" and left IOUs from a nearly bankrupt government in their place. Does that sound "safe" to you??? Ask the retirees in Greece how "safe" their retiremet money is now!!

    January 5, 2012 03:58 pm at 3:58 pm |