Plymouth, New Hampshire (CNN) – Newt Gingrich has pledged not to go "negative" but made a point the night of the Iowa caucuses that he would go "comparative" and sometimes that might appear negative.
A new Gingrich television ad that debuted Thursday compares his "bold" economic plan to the "timid" plan of Republican presidential rival Mitt Romney.
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Gingrich Press Secretary R.C. Hammond said the ad is running in New Hampshire and South Carolina and would only say "significant" when asked how much they were spending on commercials.
The 30-second spot uses quotes from the Wall Street Journal and Forbes to paint the former Massachusetts governor as "timid" and the president's policies as failures. But like many political ads, this one offers partial quotes on the screen while the script pieces together lines to fit the narrative.
"Romney's economic plan? Timid. Parts of it virtually identical to Obama's failed policy," the narrator begins. On screen appears the partial quote from Forbes, "…virtually identical to a failed Obama…policy."
The "identical" line is from a recent opinion column written by Forbes contributor Charles Kadlec, but does not tell the whole story. The only part of Romney's economic plan the conservative author considers "virtually identical" to Obama was Romney's "support for a weak dollar policy – especially relative to the Chinese Yuan – as a way to improve U.S. competitiveness."
Kadlec is a conservative columnist who, according to his bio on the Forbes website, is the founder of Community of Liberty and was part of Herman Cain's team of economic advisers.
The charge that Romney is timid comes from a September 2011 Wall Street Journal editorial, which called his economic plan "surprisingly timid and tactical considering our economic predicament."
The Gingrich team has pushed the Romney is a "timid Massachusetts moderate" line for the last week.
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