Romney embraces his faith in South Carolina mail piece
January 7th, 2012
01:12 PM ET
6 years ago

Romney embraces his faith in South Carolina mail piece

Greenville, South Carolina (CNN) – Despite lingering suspicions about his Mormon religion among some evangelicals here, Mitt Romney is embracing his faith in a new mail piece that began hitting South Carolina households on Saturday.

The glossy fold-out brochure, provided to CNN from a voter who received it, seeks to turn Romney's deeply-held religious convictions and his 42-year marriage into assets in a state where roughly six in ten Republicans call themselves "born again" or evangelical Christians.

– Follow the Ticker on Twitter: @PoliticalTicker

"Meet Mitt ... Faith. Family. Country," the front of the mailer reads.

The flip side features a quote from the former Massachusetts governor: "If I'm President of the United States, I will be true to my family, my faith, and our country, and I will never apologize for the United States of America."

The mailing makes no specific mention of Mormonism but repeatedly invokes Romney's "faith" and explains how it would guide him in the White House.

"A man of deep and abiding faith, Mitt has been in the same church his entire life," the mailer reads. "He has a sense of purpose, a belief that integrity and honesty matter, and a drive to serve others and make a difference."

The mailer signals that Romney is willing to confront questions about Mormonism head on in South Carolina, where his frontrunning campaign is now competing aggressively in hopes of delivering a knockout blow against his conservative rivals.

A CNN/TIME/ORC poll of likely South Carolina GOP voters released Friday showed Romney far outpacing the Republican field, garnering 37% of the vote compared to Rick Santorum at 19% and Newt Gingrich at 18%.

Another section of the colorful mailer features a portrait of Mitt and Ann Romney under a banner that describes him as "a husband, father, and grandfather."

The literature explains that Romney is "pro-life, "pro-marriage" and "pro-family."

It's the second Romney mail piece to land in South Carolina mailboxes this week.

A separate mail piece obtained by CNN on Thursday focused on Romney's business credentials and his plans to slash government spending.

Also see:

Poll: Romney in South Carolina surge

Paul disavows anti-Huntsman ad

Gingrich defends food stamp comment

Romney: I'm independent of Wall Street

Gingrich targets Romney in 'Don't Mass Up' rally

Filed under: 2012 • Mitt Romney • South Carolina
soundoff (33 Responses)
  1. Wire Palladin, S. F.

    What is sad is that 25% of the republican party supports Mittens. While most of his supporters make over $100,000, they seem to be willing to accept his lies, his flip-flopping, his foreign policy ignorance, his inability to create jobs, because he has nice hair, and that the Kochs and Rove are supporting the limp wristed jelly fish.

    January 7, 2012 01:18 pm at 1:18 pm |
  2. LegendRx

    Brace yourselves for the horse M-a-n-u-r-e- followed by the brainwashing just to topple, President Barack Obam, A true leader and Christian. Period.

    January 7, 2012 01:20 pm at 1:20 pm |
  3. Wire Palladin, S. F.

    Mittens is more of a moron than a Mormon. He is not the brightest bulb on Christmas tree, and has seldom been accused of being intelligent. But he is one of the wealthiest Americans, and to a republican, that means he must understand the working middle class?

    January 7, 2012 01:22 pm at 1:22 pm |
  4. anotherGDlefty

    Oh no, what's that onstage with Willard?
    Uh oh, it's a teleprompter.
    Can't Willard articulate a speech without it?
    Has anyone seen his birth certificate?
    Bye bye republican base...

    January 7, 2012 01:24 pm at 1:24 pm |
  5. John

    Any mention in that flyer about whether those Mormon Aliens (the one's that visited Earth and turned an ordinary man into God) are ever coming back? How about an explanation as to why, precisely, mormons believe Satan buried all the dinasaur bones in the late 17th century....

    January 7, 2012 01:32 pm at 1:32 pm |

    Psssh. I'll take the other magic underwear fellow, Huntsman, over this quantifiable flip flopper.

    January 7, 2012 01:34 pm at 1:34 pm |
  7. Doug

    The Presidential election in 2012 will not be effected by hate of his religion, after all most Republicans love people of all religions, and the Democrats who hate every Christian and wish them and their families harm will be voting Obama. Romney will be the easy choice when you have to choose between a Mormon or a moron, rather a aka liberal Democrat National Socialist.

    January 7, 2012 01:39 pm at 1:39 pm |
  8. GI Joe

    How many secret wives in his many many different houses in many many different states did it take to make that big family? Guess he wants them all to be together in that 12,000 sq foot mansion he's building in california. HA

    January 7, 2012 01:48 pm at 1:48 pm |
  9. T'sah From Virginia

    ►"...and I will never apologize for the United States of America."◄

    Many presidents apologized for America – President Clinton did for slavery!!! This line you "constantly" use and you don't even know why!! Just something to say that sounds good to your ears. MITTens is a crumb – he's everywhere and people accept that... what a pity!!

    And he didn't even mention MORMONISM in the mailer!! Just like his TAXES, what does he have to hide? Every other candidate talks about their religion; some of them a little too much. What about MITTens?

    Voters cannot hate President Obama that much to elect a LIAR in Chief!!!

    The Economy is getting better – the unemployment percentage is dropping – President Obama always said, even during the 2008 campaign, that it will take a long time to recover and it won't happen overnight. We elected him on this promise and now some want to jump ship. It’s the poison in the media coming from the right and the LIES are working. AMERICA WAKE UP – Really!!!

    Obama 2012

    January 7, 2012 01:59 pm at 1:59 pm |
  10. Debbie

    Can't have Christ and Moroni. If Moroni is Romney's guide then I'm out.

    January 7, 2012 02:04 pm at 2:04 pm |
  11. BeverlyNC

    SC is a very closed-minded state with one of the worst education systems in the nation. They cling to their "faith", gun racks, and giant Confederate flags in their front yards. They don't know what a Mormon is but when they find out, Romney will no longer lead in their polls. Santorum's extremism fits their views most closely.

    January 7, 2012 02:07 pm at 2:07 pm |
  12. vic , nashville ,tn

    So now Mitt Romney is bragging about Mormonism

    January 7, 2012 02:11 pm at 2:11 pm |
  13. WatchDawg

    Posted in a Sep 09 NY Times article: As a Republican presidential hopeful, for example, Mr. Romney portrays himself as a budget hawk who would take a hard line on federal spending and Congressional earmarks, the pet projects that lawmakers insert in spending bills. Back then, though, he lobbied heavily for earmarks, helping extract millions of federal dollars for projects in some cases only loosely tied to the Olympics and drawing the ire of Senator John McCain of Arizona, a longtime critic of earmarks and now a rival for the Republican presidential nomination. lol...who is flip and who is flop between McCain and Romney

    January 7, 2012 02:22 pm at 2:22 pm |
  14. diridi

    This guy is an idiot, even in my dream, I would not vote for this idiot who ships jobs overseas, and stand for Rich, Corporate idiots, and Oil to loot this nation....Obama2012/Hillary16.

    January 7, 2012 02:24 pm at 2:24 pm |
  15. Val in MA

    Romney WILL BE our nominee and will make one great President of the United States – our country needs him desperately in these tough economic times. He turned around Salt Lake City Olympics and he is able and capable of turning our economy around. Romney will go down in history being compared to Ronald Reagan – and that you can take to the bank.

    January 7, 2012 02:27 pm at 2:27 pm |
  16. Marlee

    Mitt does have his family going for him, but what is he doing laying 10,000 dollar bets on nat'l tv?!

    January 7, 2012 02:53 pm at 2:53 pm |
  17. logicalguy

    If the American people are stupid enough to be persuaded to vote for someone because of a glossy brochure with lots of happy pictures without checking the facts, then this whole thing is hopeless.

    And if the American people are stupid enough to ignore the fact that the only person who is fully capable and deserving to hold the office of President is Jon Huntsman, then we are in a lot more trouble as a country than we realize.

    Anyone can graphically design themselves to look wonderful – all it takes it great photography, perfectly worded quotes, an appealing font and some money. But, it's another thing to be actually BE the real deal. On job creation alone – which is supposedly such a big concern today – Huntsman's state was number one. NUMBER ONE! Romney's was much further down on the list.

    Serioulsy, look at the facts – not the gloss!

    January 7, 2012 02:58 pm at 2:58 pm |
  18. ThinkAgain

    Facts don't change: Mittens was a moderate Republican governor in a very liberal state, supporting gay marriage and a woman's right to choose. He is the consummate flip-flopper, willing to do anything (including selling his soul to Karl Rove, like McCain did) to get the GOP nomination.

    If he's consistent in one area, it's he is an opportunist, whether it be the above-mentioned policy changes or his willingness to make millions off of breaking up American companies, laying off American workers and outsourcing American jobs – and then have the nerve to claim he knows how to "create jobs."

    Only a fool – or a scared nincompoop – would ever vote for Romney.

    Obama/Biden 2012

    January 7, 2012 04:02 pm at 4:02 pm |
  19. Jason

    Romney is good because eventually you learn how to control your gag reflex.

    January 7, 2012 04:12 pm at 4:12 pm |
  20. Larry L

    These folks like a good Bible-thumper – even a flip-flopper wearing magic underwear. He has the two requirements that South Carolina conservative consider most important – the backing of the Koch brothers and a white face.

    January 7, 2012 04:30 pm at 4:30 pm |
  21. Sceptic-At-Large

    Simply referring to the Mormon religion as his "faith" is whitewashing on the part of Mr Romney. The question the media seems uninterested in asking this public figure, who would be President, is "Faith in what, exactly?" Or they could just ask Pat Buchanan for the skinny. But is that happening? Readers, don't relie on US media to do the work for you. Pick up Fawn Brodie's "No Man Knows My History" and read it. It is not defamatory or gratuitously anti-Mormon, it's more a history book. But it's the highly unusual origins of Mormon's ancient plates, purportedly found and curiously translated by Joseph Smith, that will tell you what you need to know when Romney says "faith."

    January 7, 2012 04:40 pm at 4:40 pm |
  22. Elderwalker1

    Mitt Romney is working to hard to convince people about how he believes why in a land one of our country laws said freedom of religion does Mr Romeny has doubt about what he believes?

    January 7, 2012 04:53 pm at 4:53 pm |
  23. Susan

    He also believes in America and her conservative principles

    January 7, 2012 05:05 pm at 5:05 pm |
  24. Thomas

    Why didn't any of his five sons volunteer for military service ?

    I don't question his faith , I question his leadership .

    In a corporate world , there are those that never get there hands dirty.

    January 7, 2012 05:21 pm at 5:21 pm |
  25. John in Brooklyn

    OK...can we remind everyone WHAT his faith is? Yes, its a faith that marries dead people into post-mortem polygamous marriages in order to make them qualified for heaven. It's a faith that holds out that Jesus has already returned and that he returned to North America and lived with WHITE Native Americans before Europeans arrived here – although there is no trace of this return nor these North Americans. Its a faith that, until the 1970's, held that African Americans and other ethnic people – other than white people – were spiritually and culturally deficiant and should be segregated. Mitt....please be specific when you declare that you are a person of faith.

    January 7, 2012 05:22 pm at 5:22 pm |
1 2