Big money at play: New ad set to blast Romney
January 9th, 2012
09:36 AM ET
2 years ago

Big money at play: New ad set to blast Romney

Dover, New Hampshire (CNN) – A pro-Gingrich super PAC is set to inject a significant level of third party money into South Carolina with a $3.4 million ad buy in the early voting state to attack the job creation record of GOP frontrunner Mitt Romney.

The ad from "Winning Our Future," which is set to air clips of a film critical of Romney's record as CEO of Bain Capital, will effectively flood the airwaves in the state where between $300,000 and $500,000 buys a week of statewide advertising.

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Former Gingrich campaign aide Rick Tyler, who is running the PAC, told CNN they will run 30 and 60 second spots, using clips from a short documentary "King of Bain," leading up to South Carolina's critical Jan. 21 primary.

The super PAC cannot legally coordinate with the Gingrich campaign but the former House speaker welcomes the outside help.

"Given the weight of negativity that Romney threw at us in Iowa you would be a little bit less than human if you weren't pretty happy. You're now going to see sort of a more even playing field, and we'll see," Gingrich told reporters in Dover Monday.

"King of Bain" accuses Romney of attacking American capitalism by destroying jobs, according to clips of the nearly half hour movie released on YouTube.

"A group of corporate raiders led by Mitt Romney, more ruthless than Wall Street," a narrator in the clip says. "For tens of thousands of Americans, the suffering began when Mitt Romney came to town."

Romney, the former Massachusetts governor, points to his business background to back up his presidential ambitions, asserting he helped create over 100,000 new jobs at the venture capital firm in the 1980s, a figure that he says includes jobs created after he left the firm.

But recent reports have suggested the figure does not include positions that were eliminated. When pressed about the controversy at GOP debates over the weekend, Romney said he's a "good enough numbers guy to make sure I've got both sides of that."

A web video from the Democratic National Committee capitalized on those comments Monday, saying the two-time White House hopeful is misleading voters about his past.

"If they knew what he really did – putting profits before people – making a bulk or a few million of them no matter what it took or who it hurt, he could never get elected president," DNC Communications Director Brad Woodhouse said in a statement. "He is running for office, for Peter's Sake."

Democrats from David Axelrod, a senior adviser to President Barack Obama's reelection effort, to DNC Chairwoman Debbie Wasserman Schultz have zeroed in on his history.

"He's not a job creator, he's a corporate raider," Axelrod said on ABC Sunday. "Those aren't the values that we want to lead our economy."

So far the Gingrich campaign has spent $250,000 in South Carolina airing their "Bold vs. Timid" ad targeting Romney's economic record.

The campaign is set to release a web video Monday morning pointing out the taxes Romney raised while governor of Massachusetts.

Speaking at a house party at the Three River Farm estate, Gingrich reflected on the reason for his fourth place finish last week.

"We proved in Iowa you can't survive by being positive," he said.

And in Derry Sunday night he said, "I was going to stay totally positive, and the truth is I did okay considering the weight of advertising against me. We are actually coming back because part of what happens over time is people get used to it and they go oh that stupid ad again. And so you gradually begin to recover."

News of the super PAC ad was first reported by The New York Times. Team Romney did not immediately respond to a request for comment.

– CNN's Gabriella Schwarz and Peter Hamby contributed to this report.

Also see:

Santorum to South Carolina: 'Step up'

Romney feared being fired

Paul looking forward to South Carolina, caucus states

Perry makes play for Christian voters in South Carolina

Democrats maintain focus on Romney


Filed under: 2012 • Ads • Mitt Romney • Newt Gingrich • South Carolina
soundoff (23 Responses)
  1. diridi

    This corporate Idiot does not help any Middle Class. He does not even care. He is the one to ship jobs overseas, bring lot of foreigners, and cheap labor into this nation. Way to go, America....Obama2012/Hillary16.

    January 9, 2012 09:39 am at 9:39 am |
  2. Rudy NYC

    What someone needs to do is point out that the Romney's definition of a "job creator" is someone like himself, who is really nothing more than a private investment bank. [ that's right. bank, not banker ] Job cuts for the "job creators." Isn't that what all Republicans push for, especially Romney?

    January 9, 2012 09:40 am at 9:40 am |
  3. Annie, Atlanta

    I can see the attraction Romney has for low information voters. But this guy made millions destroying companies and shipping jobs overseas as well as procuring a $10 million government bailout for Bain Capital. How does that make him attractive as a President, especially when Americans need jobs here, not in China? I just don't get it.

    January 9, 2012 09:47 am at 9:47 am |
  4. Jariv

    This is bull by the Ging PAC. Romney has the better record out of all others. He helped build companies and with the success of most of them, they have created jobs for many years now and are still doing so.

    January 9, 2012 09:49 am at 9:49 am |
  5. Name king

    Romney keep balling about Obama that the only business experience be has, is being a community organizer. I would follow a community organizer a lot quicker; who cares about people and their plight, than a corporate Guy who values corporations more than he values his country man. In case mitten have forgotten America is still a democracy, not a corporation.

    January 9, 2012 09:53 am at 9:53 am |
  6. Donaldbain

    Wasn't Gingrinch complaining about not having a Super PAC and not being a negative campaigner? I guess he had to give someone the money to slag Romney for him. They are all wasting their money anyway.

    January 9, 2012 09:59 am at 9:59 am |
  7. Gurgi

    I am not a big fan of Gingrich, he has some ok ideas, but he has too much baggage. Romney would definitely be better than Obama, but I think a better ticket would be either Santorum/Rice or Huntsman/Rice. Man wouldn't the heads be exploding on both sides of the isle then!!!

    January 9, 2012 10:04 am at 10:04 am |
  8. Sniffit

    Someone remind the DNC to send Newtered a thank you letter haha.

    Mittens is blatantly using a double standard by counting gross jobs his actions at Bain created instead of the net...but then turning around and trying to lay the net job loss and unemployment numbers starting in January 2009 at Obama's feet as if the economy wasn't in free fall when he took office and as if Obama and Dem actions haven't helped create jobs and recovery (which is supported amply by the numbers Mittens is ignoring). Of course, the MSM is all too happy to help Mittens sell such crap by reporting it without an ounce of critical journalism.

    January 9, 2012 10:06 am at 10:06 am |
  9. Sniffit

    Where's the tax returns Mittens? Pony up or shut up.

    January 9, 2012 10:07 am at 10:07 am |
  10. Rudy NYC

    Gov. Romney always talks about how America's strongest job creation comes from entreprenuers. Mitt Romney was no entreprenuer at Bain Capital. He acted as a private bank. Mitt Romney points to Staples as an example of his job creation, but he didn't create the idea.

    January 9, 2012 10:12 am at 10:12 am |
  11. Myth Romney Million$$$ and his Super PACs Thug Could ONLY Buy him 8 extra Votes

    When you are looking at the face of Myth Romney, that's the face of the guy who took our lunch away and SHIPPED AMERICAN JOBS OVERSEAS!!!

    MYTH ROMNEY IS A CORPORATE CEO WHO KILLS AMERICAN JOBS....SHIPPING THEM TO CHINA FOR MILLION$$ PROFIT!!!!

    January 9, 2012 10:14 am at 10:14 am |
  12. Larry L

    Mitt Romney needs to be set straight on his "job creation" record. He is a magnificant job creator – in China and India!

    January 9, 2012 10:16 am at 10:16 am |
  13. AEK

    Sleazy Newt and Mitt the flip flopping job killer eating each other. That leaves Santorum? I would laugh if I wasn't throwing up a little in my mouth!

    January 9, 2012 10:19 am at 10:19 am |
  14. GROVER NORQUIST IS A ENEMY OF THE STATE

    I don't call it a negative ad if it's actually stating FACTS. Willard is a JOB KILLER!!! "I can't have illegals working here. I'm running for office for Pete's sake."

    January 9, 2012 10:19 am at 10:19 am |
  15. jilli

    Finally. I actually welcome the scrutiny – Romneys "job creation" record and business experience has literally not been properly vetted to this point. I think that Romneys portrayal of Bain and their work has been glorified – instead of scrutinized. I think the scrutiny is necessary. From what I've learned from my research – Romney/Bain are not going to be viewed as glowingly, especially in this economy.

    Romney wasn't a "job creator", he was/is a wealth creator – there's a huge difference.

    January 9, 2012 10:22 am at 10:22 am |
  16. Jersey Bob

    A closer look at Bain is warranted. Romney has already admitted that his job creation numbers include jobs added long after Bain sold companies (the biggest fudge being Staples...). He'll be lucky if he comes out job-neutral.......

    January 9, 2012 10:24 am at 10:24 am |
  17. willie floyd

    As a Dem. I don't like any of them (except Huntsman), but at his worst Gingrich is head & shoulders above the "used car salesman" Romney. I'd really be pleased if they all stayed out of SC! We have enough Rep. problems with Trikki Nikki.

    OBAMA/BIDEN 2012

    January 9, 2012 10:28 am at 10:28 am |
  18. Bob Moore

    Wake up GOP!!! Huntsman is the one.

    HUNTSMAN IS THE MOST SUCCESSFUL GOVERNOR ALIVE: look at his conservative record that got him >90% approval.

    I know, I know, he "worked for Obama" (for the record, so do his two sons in the military). But this is the entirety of his baggage (serving USA before GOP)! BUT REALIZE, IRONICALLY, in a general election, HUNTSMANS BAGGAGE ACTUALLY BECOMES OBAMAS BAGGAGE!

    Mitt is a populist. Watch him speak for himself and cover all sides of the issues: "Mittstant Replay" youtube. + he's a proven failure, a 1-term Governor with 34% approval.

    January 9, 2012 10:29 am at 10:29 am |
  19. Rudy NYC

    Gov. Romney is so arrogant, confident and smug, that he actually believes that he can get elected President not reveal his tax returns. Romney thinks he has the right to reserve the option to withhold because it is not required by law. If the man had any morals, then he would realize that statement is as immoral as you can get.

    I think the Republican Party is going to be in for a big surprise if they allow Mitt Romney to win the nomination. Romney has already indicated that he will not consider revealing his returns unless he wins the general election. No guarantee or commitment that he will do it. The Republican Party cannot afford a candidate who is that smug and arrogant to believe that he can actually get away with not ever revealing his tax returns before the conventions or the elections.

    January 9, 2012 10:33 am at 10:33 am |
  20. Tony

    By the end of the Republican primary, the Supreme Court might reconsider its ruling in the Citizen United case.

    January 9, 2012 10:38 am at 10:38 am |
  21. Debra from Georgia

    He is a thief, he is a liar. He is part of that crew that sent americans job overseas.

    January 9, 2012 10:40 am at 10:40 am |
  22. Tony

    Sorry, I meant the Citizens United case.

    January 9, 2012 10:40 am at 10:40 am |
  23. tigerakabj

    And just today, Romney said the following: "I Like Being Able To Fire People Who Provide Services To Me."

    At first, I was just enjoying the slugfest and wanted President Obama to face Cain or Bachmann in the general. But now, I want the President to wipe Romney out in a massive landslide bigger than the 1964 LBJ v. Goldwater election.

    Romney, with his "corporations are people, let Detroit go bankrupt, I'll repeal "Obamacare, raise taxes on the poor/working/middle class, ship our jobs overseas" attitude/policies has got to be voted down with a thud.

    Besides corporate raider, here are some more terms that describe him:

    1. Job cremator (thanks Debbie Waltzerman Shultz)
    2. Vulture capitalist
    3. Economic segregationist (separates the fruits of labor from hard-working Americans)

    Obama/Biden/E.Warren 2012

    January 9, 2012 11:12 am at 11:12 am |