Romney goes up with Spanish ad in Florida
January 11th, 2012
11:59 AM ET
2 years ago

Romney goes up with Spanish ad in Florida

(CNN) - In an appeal to Latino voters in Florida's upcoming primary, Mitt Romney's campaign put out a new Spanish language ad Wednesday touting his credentials as a businessman.

Titled "Nosotros" or "Us," the 30-second commercial features well-known South Florida lawmakers, as well as Romney's Spanish-speaking son, Craig.

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"The United States represents liberty, opportunity, where anything is possible," Craig Romney said in the ad. "My father, Mitt Romney believes in those American values because he has lived them and will fight to restore the greatness of our nation."

The ad shows footage of Romney meeting with people at various manufacturing plants and campaign stops.

"Romney believes in us," said Congressman Mario Diaz-Balart.

Romney himself used Spanish at the end of the spot, delivering the typical political ad campaign message: "I'm Mitt Romney, and I approve this message."

Florida, which holds its primary on January 31, will be an important state in the general election.

A new polls shows Romney statistically tied with President Obama in the Sunshine State with the Republican presidential frontrunner taking in 46% to Obama's 43%, a margin within the sampling error.

– CNN's Rachel Streitfeld contributed to this report.


Filed under: Ads • Florida • Latinos • Mitt Romney
soundoff (16 Responses)
  1. vote the Tea Party OUT in 2012

    somehow I don't think using a Spanish speaking ad and also coming out against the Dream Act where young Hispanics that want to do the right thing and become legal citizens of our country and some willing to join the military and put their lives on the line if needed to do so is not going to work very well.

    January 11, 2012 12:20 pm at 12:20 pm |
  2. Peace

    Typical politicians. They are insisting Hispanic must learn english at the same they are making ads in their language. Is this not to secure their votes only?

    January 11, 2012 12:38 pm at 12:38 pm |
  3. Sniffit

    "The United States represents liberty, opportunity, where anything is possible,"

    Except a sane pathway to citizenship.

    January 11, 2012 12:38 pm at 12:38 pm |
  4. vote Obama OUT in 2012

    It seems sad that candidates feel it necessary to write an ad in anything else but English. The Hispanic immigrants who come here legally should, and often do, have enough respect for our country that they learn the language that has been our language since the days of the Revolutionary War – English. Romney, do not pander to the illegals (who have no right to be voting anyway) or those bleeding-heart Liberals who advocate the Dream Act which would only become a magnet for an increase of illegal immigrants.

    January 11, 2012 12:43 pm at 12:43 pm |
  5. Ohio man

    I'm sorry but can some1 please explain to me how investing your money for profit as to which if the company fails you make a boat load of money or if they do good you can then down size and sell off the company to make a boat load of money. How are you called a JOB Creator...? I thought and help me if I’m wrong, but coming up with ways to help put people to work, opening/ coming up with new ideas to start a company was considered a JOB creator.. Sounds to me like he is just playing the Stock market or rolling the dice and hoping to hit it big either way... But I guess if that’s what you want for a Pres. then cast ur vote... He won’t get mine that is for sure

    January 11, 2012 12:46 pm at 12:46 pm |
  6. GI Joe

    He speaks spanish - His father is from Mexico. Don't any of you read backgrounds on candidates? Just come in here and blurt out talking points? Educate yourselves.

    January 11, 2012 12:47 pm at 12:47 pm |
  7. Natalie

    Slippery Mittens and his PAC money trying to pander for votes. Very sincere (not)! This guy is a joke, especially when he tries to relate to middle class America.

    January 11, 2012 12:47 pm at 12:47 pm |
  8. GI Joe

    I'll never for for Romney - for a LOT of reasons - too many to mention.

    He just can't be trusted is the main one. Money will change his mind all too easily.

    January 11, 2012 12:49 pm at 12:49 pm |
  9. GI Joe

    OOPS I'll never VOTE for Romney

    January 11, 2012 12:50 pm at 12:50 pm |
  10. Truth and Nothing But the Truth

    I speak Spanish as well... ADIOS OBAMOS!!!!!!!!!!!!!!!!!!

    January 11, 2012 12:50 pm at 12:50 pm |
  11. GROVER NORQUIST IS A ENEMY OF THE STATE

    How do you say "I'm running for office for Pete's sake" in espanol.

    January 11, 2012 12:52 pm at 12:52 pm |
  12. Truth and Nothing But the Truth

    Sniffit
    "The United States represents liberty, opportunity, where anything is possible,"
    Except a sane pathway to citizenship
    ========================================================
    Funny.... millions have emigrated here LEGALLY over the centuries. I guess you don't realize this country does have immigration laws that many do follow. Then there are the law breakers, the country invaders....

    January 11, 2012 12:53 pm at 12:53 pm |
  13. Sniffit

    "The United States represents liberty, opportunity, where anything is possible,"

    Like half the country completely ignoring all the numbers and choosing instead to believe that Obama has made the economy worse, not clearly better, since taking office because it helps them sleep at night to invent their own reality.

    January 11, 2012 12:59 pm at 12:59 pm |
  14. Carla Nelson

    If Mitt Romney cares about the Latino's where was he at when the pople of Florida was trying to pass the dream act. The lation's better stop beibg fooled becuase even their one Latinos; representatvies fought against the dream act for them this includes people like Marco Rubio. They need to ask themselves why are their own people who or from Hispanic backgrounds did not back Obama for voting for the dream act. Mitt Ronmey claims he cares fot the middles class everything Obama did he went against. I did not hear him say at one time vote in favor of the jobs bill You see Mitt is rich he did not have nothing to loes eby not being for it becuase he don't have to receive unemployment benefits , or about to loose his home, he has insurance. If you cared baout the poor poeple you would own up to standing behind Obamacare because it is the samething. I know Mitt you have to look good in from of your Party. So you are telling me that what was good for your state is not good for everybody else. If you wnat to destry Obamcare start with your own state first.

    January 11, 2012 01:04 pm at 1:04 pm |
  15. Woman In California

    Having lived in So. Florida for 10 years this ad might appeal to Cubans but outside of that demographic, I really don't think other Hispanics are going to buy into the lies he's trying to sell because they know any polices under his administration will ONLY benefit affluent, rich (non minorities).

    January 11, 2012 01:04 pm at 1:04 pm |
  16. Sniffit

    ""The United States represents liberty, opportunity, where anything is possible,""

    Such as the fantastical accomplishment of capitalism making the full transition from economic system to quasi-form of government after only 250+/- years since the nation was founded on principles of egalitarianism and fairness.

    January 11, 2012 01:26 pm at 1:26 pm |