Manchester, New Hampshire (CNN) – Fresh of his strong second place showing in New Hampshire, Ron Paul's campaign charted a path Wednesday to try to keep momentum going, which includes spending big money in South Carolina.
Paul campaign chairman Jesse Benton told CNN they plan to spend about $1 million in South Carolina, which is a significant amount in a state where television advertising isn't all that expensive.
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Benton said in addition to television and radio ads, they have also started their direct mail operation in the Palmetto State.
Paul talked to CNN exclusively as he was learning of his second place Granite State finish, and said he expected it to fuel more fundraising for his campaign.
"I bet you will see a lot of enthusiasm which will give me encouragement. And when the supporters get enthusiastic they usually go ahead and start another money bomb," Paul told CNN.
Paul's aides admitted his organization in Iowa and New Hampshire has far exceeded the campaign organization in South Carolina and beyond. But they also hope his impressive finish in both of the first two contests will spur grassroots growth.
Earlier this week, Paul told CNN he would not focus on Florida, the next big primary state, because of the high cost of competing there.
"It tells you we are realistic," Paul said.
"I think at this stage we shouldn't be acting like the government and spend money we don't have."
Another reason: the winner of Florida's primary takes all 50 of the states delegates, unlike other states this time around, which dole out delegates proportional to the candidates' wins.
But following Paul's strong second in New Hampshire, Benton said they may reconsider that. He suggested the Florida GOP may change its winner-take-all rules.
Yet Florida Republican Party spokesman Brian Hughes said they have no plans to reconsider the state's delegate allocation.
"We are committed to our rules – winner-take-all for our 50 delegates," Hughes said.
Paul's campaign said it plans on competing hard in smaller, upcoming caucus states like Nevada, Louisiana and Maine.
Even if Romney is unstoppable as the GOP nominee, Paul and his aides made clear he intends to keep his campaign going, perhaps all the way to the convention. The more delegates he can rack up, the more leverage he would have to integrate key messages of his libertarian, anti-interventionist movement into the Republican Party platform.
"That sounds like a lot of fun," Paul told CNN's John King USA recently, calling it a potential "way for me to promote the things I believe in, and that is a political action."
"So yes, if we have something to say who knows, they might even have something in the platform that says, maybe we ought to look at the Federal Reserve and maybe we ought to reconsider and not going to war unless we have a declaration of war, which is very, very popular with the American people," Paul said.