Obama launches first re-election TV ads
January 18th, 2012
08:28 PM ET
2 years ago

Obama launches first re-election TV ads

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(CNN) – Mark the date. Thursday, January 19, 2012.

As the five remaining Republican presidential candidates face off at the CNN/Southern Republican debate in South Carolina, the man they're trying to replace in the White House, President Barack Obama, is going up with the first paid TV commercials of his 2012 re-election bid.

Tune in Thursday at 8 p.m. ET for the CNN/Southern Republican Presidential Debate hosted by John King and follow it on Twitter at #CNNDebate. For real-time coverage of the South Carolina primary, go to CNNPolitics.com or to the CNN apps or CNN mobile web site.

Follow the Ticker on Twitter: @PoliticalTicker

The Obama campaign announced Wednesday that the 30-second spot, which defends the president's record on energy and touts his work to toughen ethics rules, will run starting Thursday in the battleground states of Iowa, Michigan, North Carolina, Ohio, Virginia and Wisconsin.

"Secretive billionaires attacking President Obama with ads fact-checkers say are not tethered to the facts. While independent watchdogs call this President's record on ethics 'unprecedented'. And America's clean-energy industry? 2.7 million jobs and 'expanding rapidly'," says the narrator of the commercial. "For the first time in 13 years our dependence on foreign oil is below 50%. President Obama. Kept his promise to toughen ethics rules and strengthen America's energy economy."

The ad ends with the president saying over an image of himself: "I'm Barack Obama, and I approve this message."

A senior campaign aide told CNN that industrialists Charles and David Koch, who are major supporters of conservative and libertarian causes, were an inspiration for the commercial.

"The Koch brothers provided us with an opportunity – when Americans hear that their attack ad is funded by oil executives who oppose the President's plan to eliminate tax breaks for oil companies and oppose investment in clean energy to keep America running on oil, it's immediately clear to them that the attack isn't credible. And they provided us an opportunity to educate Americans about the President's strong energy record which has increased domestic production across the board, including renewables, saved consumers money, and decreased our dependence on foreign oil," the campaign aide said.

This is the first major ad buy by the Chicago re-election team. The campaign did, however, go up in late November with a tiny ad buy on satellite television to run two spots in which the president asked viewers to go to his campaign website or call a phone number to pledge their support for his re-election and to become involved in his campaign.


Filed under: 2012
soundoff (39 Responses)
  1. Charlie in Maine

    I've got a slogan for the campaign: "Re-elect Barack Obama, now that Huntsman is out, he is the only adult running."

    January 19, 2012 04:55 am at 4:55 am |
  2. roadwarrior

    what a loser his greatest accomplishments as our great leader a health care system no one wants ninty percent of our nation on food stamps the highest unemployment rate in history and gas prices near five dollars per gallon what a great leader but remember its not his fault blame anyone else but obama and his administration they inherited everything from all the former pres give him four more years to finish destroying the us hes done a wonderful job so far dont you think

    January 19, 2012 06:16 am at 6:16 am |
  3. roadwarrior

    a losing record a great nation brought to its knees commpliments of obama and the democratic party payed for by the american tax payer

    January 19, 2012 07:13 am at 7:13 am |
  4. roadwarrior

    vote for the destruction of the american way of life re elect obama and the democrates they have done a great job so far

    January 19, 2012 07:19 am at 7:19 am |
  5. roadwarrior

    four more years god help us

    January 19, 2012 07:22 am at 7:22 am |
  6. roadwarrior

    god bless america and please save us from this mad man and his socialist party

    January 19, 2012 07:27 am at 7:27 am |
  7. Two and the Door for House Republicans

    I think he needs an ad that speaks to the health care bill and why it is needed and two talk about the tax issues and why he is suggesting policies that Republicans were suggesting in previous Republican controlled administrations. His ads needs to sober up those voters out there that are currently drunk on the Republican rhetoric!! I would basically submit an ad that basically list all the things Republican are saying he is not doing and in the end have Joe Wilson scream "You Lie", then have commentator say "Yes Joe they are lying!!!" LOL

    January 19, 2012 08:32 am at 8:32 am |
  8. roadwarrior

    a vote for obama is a vote for socialism and welfare

    January 19, 2012 08:59 am at 8:59 am |
  9. A True Centrist

    Can't wait to see his campaign strategy...unemployment up, huge increase in the national debt, record number of people on food stamps and living below the poverty line, shady behind the scenes politics the likes we haven't seen since the Nixon administration etc. Whether it's Solyndra, Fast and Furious or even the type of ingnorance that says extending unemployment benefits creates more jobs than the Keystone pipeline, it has been one disaster after another. What could this man possibly say in his ad to get re-elected? My only guess is that he's going to distance himself from his record and still blame Bush and others for the failings of the past four years. What else can he do?

    January 19, 2012 09:09 am at 9:09 am |
  10. Gurgi

    Dang, I forgot to wear my waders, it sure is getting deep quick. At least we know he is keeping Biden, not exactly another plus in his favor.

    January 19, 2012 09:10 am at 9:10 am |
  11. roadwarrior

    all the kings horses and all the kings men will never be able to put obama back in the white house again

    January 19, 2012 09:16 am at 9:16 am |
  12. Really,

    Georgia, January 26 is the end of the obama dictatorship, courts will stop this wannabe

    January 19, 2012 09:28 am at 9:28 am |
  13. SEAL Team Alpha and Omega

    God bless our wonderful President and his equally wonderful family in 2012.

    Thank you, God, in advance for already seeing to it and putting in the hearts and minds of Americans to vote overwhelmingly for Obama because he actually cares about the poor, the needy and sick and middle-class Americans. Help Obama and his supporters to destroy any racist, rich egotistical GOP moron who dares run against Obama, your servant.

    In Jesus name, Amen.

    January 19, 2012 09:37 am at 9:37 am |
  14. MN Mom

    "A True Centrist" says: "Can't wait to see his campaign strategy...unemployment up" ---- Hmmmm, guess you missed the article about how unemployment is down. You should probably be better informed if you are a "true centrist" which it appears you are not. Just more right-wing talking points. Everyone knows that food stamps usage will go up in times of economic crisis - that's what they are there for! Would you rather unemployed people starve? The Bush administration and its GOP policies caused our country to shed hundreds of thousands of jobs. President Obama has been slowly adding jobs which is not an easy task with the country just easing out of a huge recession and constant GOP obstructionism. Does anyone out there really believe that cutting taxes for the wealthy and getting rid of regulations will grow our economy and add jobs?? That's what Bush did for 8 years and we LOST jobs. The GOP is rapidly losing all credibility and I will be volunteering for President Obama's re-election. OBAMA 2012

    January 19, 2012 10:50 am at 10:50 am |
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