Romney the establishment, Santorum the 'rebel,' ad says
January 19th, 2012
03:13 AM ET
2 years ago

Romney the establishment, Santorum the 'rebel,' ad says

(CNN) – Rick Santorum's campaign took a page out of George Orwell's book with his latest ad Wednesday, producing a spot with a noticeable theme from the classic totalitarian novel, "1984."

The ad, "Rebellion," shows drone-like humans walking obediently in a line as images of Mitt Romney loom over their heads.

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"The establishment is once again telling us to fall in line ... and vote for their backroom, hand-picked moderate candidate," the ad's narrator says.

Accompanied by daunting music, the ad's entranced characters continue trudging forward in line. Screens with Romney's image hang overhead, blasting messages that say: "You will vote now" and "You will ignore."

The narrator says "the establishment" wants voters to "simply forget" Romney' s support of the so-called Wall Street bailout and his former position favoring state funding for Planned Parenthood.

As the characters approach an unmarked room, they're told to cover their eyes with blindfolds. They then walk through a door labeled "Vote Today," which leads them to a ledge.

"In fact, we should simply follow them blindly ... just like we did last time ... over a cliff," the narrator says.
But one "rebellious" character - a woman wearing a pink shirt unlike the dark gray clothes donned by the other actors - dashes to the front of the line before anyone else can enter the death-trap door.

She holds up a "Rick Santorum" campaign sign, stopping the line in its track. The people start listening actively as she plays video of Santorum speaking about the need for a plan to unite the country and get "America to work."

Pleased with what he hears, one man joins the "rebellion" and takes off his gray overcoat to reveal a sweater-vest.

While the nearly two-minute video was released online, the campaign did not give details on when or where shorter versions of the ad will broadcast.


Filed under: 2012 • Mitt Romney • Rick Santorum • South Carolina • TV ad spending
soundoff (4 Responses)
  1. Little Jimmy Truth

    Obama's They Live! vs Romney's. 1984

    Go!!!

    January 19, 2012 06:10 am at 6:10 am |
  2. The Greedy Old Pigs have lost their minds!

    LOL! Nothing says "rebel" quite like sweater-vests and a Mr. Rogers' demeanor (with apologies to Mr. Rogers).

    January 19, 2012 06:35 am at 6:35 am |
  3. FedUp

    And I will vote for the rebel. Something about the establishment that I don't trust.

    January 19, 2012 07:15 am at 7:15 am |
  4. S.B. Stein E.B. NJ

    I don't think that we could call either one the outsider or rebel. If there could be one, he or she isn't in the race. It would be a well know advocate for conservative values (if there are any) who had enough policy experience and could not be seen as a lobbist; seen as an advocate instead.

    January 19, 2012 07:28 am at 7:28 am |