(CNN) – The radio airwaves in Florida are heating up with dueling Spanish language ads, the latest of which hails from Mitt Romney's campaign.
In a new one-minute spot released Wednesday, Romney takes on rival presidential candidate Newt Gingrich over his role as a consultant at Freddie Mac.
CNN LIVE: Tune in Thursday at 8 p.m. ET for the CNN/Republican Party of Florida Debate hosted by Wolf Blitzer and follow it on Twitter at #CNNDebate. For real-time coverage of the Florida primary, go to CNNPolitics.com or to the CNN apps or CNN mobile web site.
Follow the Ticker on Twitter: @politicalticker
"Gingrich profited from Freddie Mac, one of the reasons for the mortgage collapse that has caused so much damage in our community," the ad's narrator says.
Romney has consistently described Gingrich as a former lobbyist for the mortgage giant, claims the former speaker strongly denies.
Along with criticizing his partnership with Nancy Pelosi in a 2008 commercial on climate change, the ad also attacks Gingrich for a comment he made nearly five years ago about bilingual education.
"Reagan definitely would have never offended us, Hispanics, as Gingrich did by saying that Spanish is the language of the ghetto," the narrator says. "Now, searching for votes, Gingrich wants to change history but the facts speak for themselves."
Gingrich made the comment in a 2007 speech to National Federation of Republican Women, where he said the country should replace bilingual education with immersion to English so people could "learn the language of prosperity, not the language of living in a ghetto."
After his "ghetto" comment stirred criticism, Gingrich made a video in which he said his words "were not the best."
Romney's ad follows the release of a scathing new Gingrich-backed radio commercial that calls Romney "the most anti-immigration candidate."
Republican Sen. Marco Rubio of Florida, a popular Latino lawmaker in the state, strongly criticized the ad on Wednesday, telling the Miami Herald that neither Romney nor Gingrich were "anti-immigrant."
Shortly after Rubio's remarks caught fire in the media, the Gingrich campaign confirmed the radio ad was taken down, while a Spanish-language ad against President Barack Obama remained on air.
The ads come amid heavy courting of the Latino vote in Florida by the Republican presidential candidates. According to the Pew Hispanic Center, Latino voters make up roughly 11% of the Republican voting base in the Sunshine State.
- CNN's Jim Acosta and Shawna Shepherd contributed to this report.