Santorum puts down a marker in new ad
January 31st, 2012
06:19 PM ET
3 years ago

Santorum puts down a marker in new ad

(CNN) - Looking beyond Florida's primary, Rick Santorum's campaign on Tuesday released a blistering new television ad set to air in Nevada ahead of the state's caucuses.

But the negative commercial features "opponents" not typically mentioned in ads put out by Santorum's campaign.

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The one-minute spot, "Deal," teases the viewer by showing three animated playing cards with questions marks on the back.

"On the other sides of these cards are the picture of three politicians," the narrator says. "Here's some clues as to who they are."

All three lawmakers, the ad says, supported cap and trade legislation, supported "giving illegal aliens some form of amnesty," and favored government health mandates that make up the "core of Obamacare."

"Who are these three Cap and Trade lovin', bailout supporting, soft of immigration, big government mandating politicians?" the narrators asks.

While one of the cards shows GOP presidential rival Newt Gingrich, the other two cards reveal an unexpected Democratic duo of President Barack Obama and House Minority Leader Nancy Pelosi.

"Now you know," the narrators says.

Pivoting to Santorum, the ad shows images of the former senator on the campaign trail, as the narrator describes him as a candidate who "doesn't just talk a good conservative game, he lives it."

Santorum, who's trailing in third place behind Gingrich and Mitt Romney in national polls, has largely bypassed Florida to focus instead on western states that hold nominating contests in the coming weeks.

The ad will start airing statewide Wednesday on Nevada cable television and run through Saturday's caucus day. It will also run in Colorado until the state's caucus day on Tuesday.

In addition, Santorum's campaign will start airing a positive ad, "Quotes," in both states within the next week. The campaign added it may expand both spots to broadcast networks later in the week.

– CNN Political Editor Paul Steinhauser and CNN Senior Congressional Correspondent Dana Bash contributed to this report.

Also see:

Gingrich camp pulled in $5 million in January

Video: Mitt Romney sings

Gingrich sued for using 'Eye of the Tiger' in campaign

Florida primary 'the most negative campaign ever,' says media group


Filed under: 2012 • Colorado • Nevada • Rick Santorum
soundoff (11 Responses)
  1. Mark silvers

    Santorum, and all he believes in is scary. He is a religious but case.

    January 31, 2012 06:40 pm at 6:40 pm |
  2. DoneBroke

    Going on the offensive (and of the offensive politicians). I like it.

    January 31, 2012 06:42 pm at 6:42 pm |
  3. Wyobob

    What a good christian, not wanting affordable healthcare for all.
    Can't figure out why he didn't comment on the romney healthcare bill, he must not be able to cout over three.

    January 31, 2012 06:55 pm at 6:55 pm |
  4. tefera

    Mr.RS, don't west your time. There is no way for you to be a winner while you are so rigid in every issue.Be smart and deal with Gingirich.

    January 31, 2012 07:06 pm at 7:06 pm |
  5. insight iowa

    If anything goods has come out of this Republican race it would be the millions spent on their TV ads, Brochures, etc. Someone has a job today!!

    January 31, 2012 07:07 pm at 7:07 pm |
  6. td40

    I can't wait for the commercial that shows a playing card with a question mark while an announcer says, "Guess which politician had to bow out of the race early because he's a religious, extremist, far-right wack job who anyone with common sense would never vote for and is now sitting at home on the couch?" Then the card flips over with and reveals a picture of a beady-eyed Santorum.

    January 31, 2012 07:10 pm at 7:10 pm |
  7. Dan5404

    Save your money Rick, you are wasting your time. You never had a chance to begin with. You are consistent, but with consistently bad ideas that are unacceptable to a large percentage of America.

    January 31, 2012 07:16 pm at 7:16 pm |
  8. Wylie-Mike

    Hang in their Rick. Newt has to drop out soon since he is going into meltdown.

    January 31, 2012 07:21 pm at 7:21 pm |
  9. NikiV

    Such BAD strategy by Santorum and his people. Even if 85% of people leaving Gingrich go to Santorum, 5% go to Ron Paul, the remaining 10% going to Romney will be enough for him the win. The commercial was well produced though, and linked Gingrich really well to Obama and Pelosi. It's perhaps one of the better commercials in the primary so far. The film crew will have jobs after Santorum goes down.

    January 31, 2012 07:26 pm at 7:26 pm |
  10. vote the Tea Party OUT in 2012

    sorry Ricky but I am working so one day my two kids can go to college and you look down at such people calling them snobs and uppity. And I just might be one of the "blah" people you claim you misspoke about. I am very happy that your daughter is doing much better but I think you should go be with her like a good father should and drop out of this race where you are going nowhere fast.

    January 31, 2012 07:28 pm at 7:28 pm |
  11. Larry in Houston

    He makes me sick – I'm a catholic – but hate to be associated with somebody like that . JFK was a catholic – but he never, and I mean NEver had the policies this guy has ! WoW !! He should be ashamed of himself. I don't know why he doesn't drop out, and endorse either Romney or Paul. (not much choice, but at least there is 2 he can at least give some votes to)

    Larry in Houston

    January 31, 2012 07:38 pm at 7:38 pm |