Obama campaign: Romney won Florida on negative ads
February 1st, 2012
06:00 AM ET
2 years ago

Obama campaign: Romney won Florida on negative ads

(CNN) – One day after Mitt Romney’s Florida primary win, President Barack Obama’s re-election campaign remains focused on painting the former Massachusetts governor as an unpopular Republican candidate.

In a memo addressed to interested parties and given to CNN by the campaign, deputy campaign manager Stephanie Cutter attributed Romney's victory to the bombardment of negative ads run in the state by his campaign, as well as by the super PAC supportive of his candidacy, Restore Our Future.

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“It’s difficult for Romney to claim Floridians voted for him rather than against his opponents, since less than one-tenth of one percent of the ads in Florida promoted Romney positively,” Cutter wrote.

The contest in Florida has been the most negative campaign on record, according to a group tracking political ads in the Sunshine State. Analysis from Campaign Media Analysis Group (CMAG) shows a whopping 92% of ads airing in Florida over the past week were negative.

Of the 3,276 ads Romney’s campaign ran, 99% were attacking another candidate. Meanwhile, all of the 4,969 spots from Restore Our Future were negative.

In the memo, Cutter argued Romney has poor favorability ratings among independents and said the former governor will have a tough time as he heads to western states that hold their contests in the coming weeks.

“As the Republican race now moves to Nevada, Romney’s out-of-touch positions on housing, seniors’ health and immigration – as well as his lonely support of the Yucca Mountain project Nevadans overwhelmingly oppose and President Obama ended – will continue to repel the very voters who will decide the White House,” Cutter wrote.

Also see:

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Florida primary 'the most negative campaign ever,' says media group


Filed under: 2012 • Florida • Mitt Romney • President Obama • Stephanie Cutter
soundoff (223 Responses)
  1. Eric

    And so it goes."Romney Newters Gingrich!" Isn't it karma that the guy who raised baseless negative attacks to an art form gets done in by negative attacks? How fast will Callista run from Newt's sinking ship? Will Newty end up a broken old man, fat and alone?

    February 1, 2012 10:11 am at 10:11 am |
  2. Peace

    I do think all negative ads should be abolished. Allow only positive ones which will enable people to think whether it is a good idea or not the candidate is selling. If a candidate wishes to go negative let them do it personally during the live campaigning. Selling negative ads in an actual sense is fooling people and people buying them is accepting to be fooled indirectly.

    February 1, 2012 10:12 am at 10:12 am |
  3. R C EDGE

    If "PITT" as in "PITTBULL", OURMONEY wins. everybody in america will need "RABIES" shots...put a muzzle on him and
    send that "RABID DOG" back home to his "DOG MANSION" where he belongs
    "VOTE OBAMA 2012"
    "Our Bountiful America Made Anew"

    February 1, 2012 10:13 am at 10:13 am |
  4. lyn

    How can Romney Restore our future? with his lies, biggest flip-flopped in America, brain washing the people with his negative ADDS, he is only there for the RICH, don't care a dan about the poor, if he is elected which will not BE, he will treat us the people who need help like how he treated his DOG. " OUR PRESIDENT OBAMA 2012" we the people with you all the way.

    February 1, 2012 10:13 am at 10:13 am |
  5. lucy2

    Campaigns always go negative, no surprise here. Personally I do my best to ignore all the campaign advertising, and consider myself lucky I'm not in a high profile primary state.

    February 1, 2012 10:14 am at 10:14 am |
  6. rla

    This from a President that is setting up a billion dollar smear campaign because he has failed at everything he has tried?? Please we are way over Obama!

    February 1, 2012 10:14 am at 10:14 am |
  7. Kate

    We've heard nothing positive from Romney – no word on his platform on solving the nations problems. All we've learned about Mr. Romney is that he hates Newt Gingrich.

    He's not really concerned with filling in the blanks either. His base – the haves and the have mores – is locked up and is funding the campaign of negativity. You working class folks, forgetaboutit! He stated this morning that he's not concerned at all with the poor.

    There was a time that I believed Gingrich was the most offensive candidate, but romney's got him beat by a mile.

    February 1, 2012 10:15 am at 10:15 am |
  8. Texas Doc

    The Romney camp is seriously flawed if they think that taking the Obama Democratic White House machine in a hostile takeover bid is going to be easy. Romney has been sparring with chumps. He is going to get destroyed in a real match up....and the GOP knows it.

    February 1, 2012 10:18 am at 10:18 am |
  9. Gurgi

    @Tom Pain, Anybody, even you, would do a better job than the current administration. Romney is not my favorite choice, but he would do less damage than Obama has done. At least the turning of America into Greece, Italy, Spain, etc. would slow down.

    February 1, 2012 10:20 am at 10:20 am |
  10. Ray

    he looks too cocky,he will lose in november

    February 1, 2012 10:21 am at 10:21 am |
  11. Nathadale

    I think Mitt Romney have a bigger chance for the next election.

    February 1, 2012 10:23 am at 10:23 am |
  12. Atul Chaudhary

    McCain could have won easily last elections if he had chosen to be like Obama or Romney. He tried to go high roads for which he had to pay the price.

    Democrats are scaring republicans by saying that Obama campaign will air Newt or other candidate' ads against Obama. Well, I have a news for you; Romney is McCain and he will hit back with Hillary's ads, one of them goes like this "Obama is not ready to be the President", another one "Whom are you going to call 3AM?". People who live glass houses should think twice before throwing stones at others.

    Although, I would have preferred Newt to Romney but looks like Romney will take on Obama head-on. One great thing that is in his favor is Obama's dismal record including economy, jobs, division. Romney is a solution guy. You may not agree with everything he believes in, but you can rest assure that he will be a working President unlike our beer summit, golf playing one.

    February 1, 2012 10:23 am at 10:23 am |
  13. Fair is Fair

    Hey Obama – I wouldn't throw stones if I was you. You won your senate seat by going mercilessly negative on the democrat in your primary and then yout republican opponent. Then you went totally and completely negative in the presidential campaign. If there's anyone who knows about negativity, it's YOU, Obama.

    February 1, 2012 10:23 am at 10:23 am |
  14. Mike

    How about that! The Democrats try to take the high ground with a negative statement about negative statements.
    I don't like negative campaigning from either side. Tell me what's good about yourself rather than what's bad about the other side. I'd like to be able to make a decision based on who's best vs. who's less bad.

    February 1, 2012 10:24 am at 10:24 am |
  15. Sniffit

    "Not the same, but better, more honest and not such partisan dribble. "

    Honest? The guy who flip flops with the political winds like a fresh caught flounder on a boat deck and then spews nonsense rationalizations for it...honest? HAHAHAHAHA...tha's rich....

    February 1, 2012 10:25 am at 10:25 am |
  16. Cas

    Romney was telling his supporters that Obama somehow caused the housing bubble! They cheered.....Seriously, are they that misinformed or are they willing to listen to anything?

    Romney has ZERO PRINCIPLES....just playing old school politics where you follow the polls and change your language and stance on wherever you are.....just winning the presidential job is all that matters...THE MAN IS A FRAUD!

    February 1, 2012 10:26 am at 10:26 am |
  17. Data Driven

    The primary bubble will pop in several months, at which time Romney will be forced to explain to regular, non-GOP-activist voters why he rooted for the auto industry to fail, why he continues to root for banks to foreclose on struggling Americans' homes, etc etc. He's got a lousy message for Americans in tough times. His priorities are inimical to the working and middle classes. I think he will find that the President is much more liked than Newt Gingrich. Criticisms of Obama will have to be more grounded in reality: calling Obama a European socialist who hates America doesn't fly outside of rabid right-wing circles.

    February 1, 2012 10:27 am at 10:27 am |
  18. Hypocrisy

    Preisdent Obama is the Greatest President in US history! Hahhahah!

    February 1, 2012 10:30 am at 10:30 am |
  19. Mary

    Waa, waa, waa.........Romney didn't do anything that the rest haven't done, he just did it better!

    February 1, 2012 10:33 am at 10:33 am |
  20. David M

    Democrats never run negative ads do they? Nope. Only when they are campaigning for office.

    February 1, 2012 10:33 am at 10:33 am |
  21. Mable J. Harris

    The lair won the lair won,howcould we have a person running for office like Mitt Romney. I can't imagine this fine Country being headed by somebody like Romney. This is a man who don't understsand the country he lives in. He detest people who is below him and mainly the poor and the middle class occording to him those people are jealous of him. I for one pitty this fool.

    February 1, 2012 10:35 am at 10:35 am |
  22. Nick

    Obama, SOTU January 24, 2012: "Let's never forget: Millions of Americans who work hard and play by the rules every day deserve a government and a financial system that do the same. It's time to apply the same rules from top to bottom. No bailouts, no handouts, and no copouts."

    Obama, January 27, 2012: "On the day I took office, . . . the American auto industry was on the verge of collapse. And some politicians were willing to let it just die. We said no. We believe in the workers of this state." - remarks to students in Ann Arbor, MI.

    Isn't he a little young for memory loss? Must be lying then.

    February 1, 2012 10:37 am at 10:37 am |
  23. The Real Tom Paine

    Ah Gurgi, who has been in the driver's seat more over the last 3 decades? The GOP. Conservative policies drove this country into the ditch. Do you seriously think an economy the size of ours can be turned around in less than 4 years? Nope. The good news is that we in no way resemble Greece, Italy, Spain, or the laundry list of failing economies you reel off. We have far more inherent strength than they do, and we set the pace, not them. What is sad and ironic is that the GOP is looking abroad for inspiration, and they find it in countries like Chile( remember 999?), which is truly pathetic.

    February 1, 2012 10:37 am at 10:37 am |
  24. strangerq

    Of the 3,276 ads Romney’s campaign ran, 99% were attacking another candidate. Meanwhile, all of the 4,969 spots from Restore Our Future were negative.

    ^ To use a favorite Gingrich control-word. That's pretty *pathetic*.

    February 1, 2012 10:39 am at 10:39 am |
  25. mon and sister of soldiers

    I do not like negative ads. They do not influence who I vote for BUT I do find it laughable that the dems cry about it when the dems were always in the gutter campaigning. Obama has done nothing but attack Bush since he ran, Pelosi does not show disgression and those dems at Obama's inauguration booed outgoing President Bush. As I said, I do not like the lack of ocial graces are not part of the dem party. As for the attacks on Romney's spending....George Soros and his agenda are the true president right now and his bankrole is equally spending on Obama! Get real folks. It's a two way street.

    February 1, 2012 10:41 am at 10:41 am |
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