Obama campaign: Romney won Florida on negative ads
February 1st, 2012
06:00 AM ET
2 years ago

Obama campaign: Romney won Florida on negative ads

(CNN) – One day after Mitt Romney’s Florida primary win, President Barack Obama’s re-election campaign remains focused on painting the former Massachusetts governor as an unpopular Republican candidate.

In a memo addressed to interested parties and given to CNN by the campaign, deputy campaign manager Stephanie Cutter attributed Romney's victory to the bombardment of negative ads run in the state by his campaign, as well as by the super PAC supportive of his candidacy, Restore Our Future.

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“It’s difficult for Romney to claim Floridians voted for him rather than against his opponents, since less than one-tenth of one percent of the ads in Florida promoted Romney positively,” Cutter wrote.

The contest in Florida has been the most negative campaign on record, according to a group tracking political ads in the Sunshine State. Analysis from Campaign Media Analysis Group (CMAG) shows a whopping 92% of ads airing in Florida over the past week were negative.

Of the 3,276 ads Romney’s campaign ran, 99% were attacking another candidate. Meanwhile, all of the 4,969 spots from Restore Our Future were negative.

In the memo, Cutter argued Romney has poor favorability ratings among independents and said the former governor will have a tough time as he heads to western states that hold their contests in the coming weeks.

“As the Republican race now moves to Nevada, Romney’s out-of-touch positions on housing, seniors’ health and immigration – as well as his lonely support of the Yucca Mountain project Nevadans overwhelmingly oppose and President Obama ended – will continue to repel the very voters who will decide the White House,” Cutter wrote.

Also see:

Gingrich camp pulled in $5 million in January

Video: Mitt Romney sings

Gingrich sued for using 'Eye of the Tiger' in campaign

Florida primary 'the most negative campaign ever,' says media group


Filed under: 2012 • Florida • Mitt Romney • President Obama • Stephanie Cutter
soundoff (223 Responses)
  1. Brad

    Seriously??? I'm not an Obama supporter, nor do I support any of repub candidates at this point. Does the Obama campaign expect us to believe that they won't run any negative ads in the general election??? Can you say HYPOCRISY boys and girls?

    February 1, 2012 12:20 pm at 12:20 pm |
  2. Dave

    Funny, I can recall those anti-McCain ads by the BO campaign in my state........pot calling the kettle black for sure.

    February 1, 2012 12:21 pm at 12:21 pm |
  3. Dave

    Bill, NY
    Restore Our Future=Post Apocalyptic. If elected, Romney will finish the job started by George Bush. There will be lots of rat eating in our future.

    February 1, 2012 12:05 pm at 12:05 pm |
    -------------------------
    Doesn't matter who wins. This is the course that is being set by both parties for us since they all take their marching orders.

    February 1, 2012 12:22 pm at 12:22 pm |
  4. Katz

    Perhaps we should discuss Obama exploiting America's Navy Seals! What kind of dirty game is Obama playing to win election. Talk about digging to the bottom of the barrel. In recent months details of their work haven't remained secret. On the contrary, government officials have revealed them for political gan – endangering our forces in the process! Go read the article in the Wall Street Journal written by a former Navy Seal. Get this administration out before it's too late. Obama, Holder, are criminals!

    February 1, 2012 12:23 pm at 12:23 pm |
  5. Brad

    Bessy.....What if he was 100% white and a lousy president.......what defense card would you pull out then??? So do you support him just because he's black?? The race thing is such a tired arguement.............

    February 1, 2012 12:25 pm at 12:25 pm |
  6. volksmaniac

    I think this statement from Obama's crew is very hypocritical after witnessing the ads which negatively portrayed his opponents when he was campaigning for President . I wonder what his ads will look like after the Republican primaries, on the run-up to the general election ?

    February 1, 2012 12:27 pm at 12:27 pm |
  7. Nikore

    So... the Obama campaign is using negative media to criticize Romney's use of negative media.

    February 1, 2012 12:27 pm at 12:27 pm |
  8. CCMars

    Does anyone here even know what a Marxist, Socialist, or even a Liberal is? All I'm hearing are fear-mongering talking points.

    February 1, 2012 12:29 pm at 12:29 pm |
  9. ted

    You will not see a negative ad about Romeny with President Obama saying "I approve this message" Romeny is the perfect candidate to fire up the Occupy movment, his ilk help put us in this situation as far as the econmy and the housing market. Does anyone really think were going to elect a corporate raider as president?

    February 1, 2012 12:32 pm at 12:32 pm |
  10. CCMars

    @Brad

    I don't think she'd pull out any defense card. You say the race thing is a tired argument, but you'd have to have your head in the sand (or worse, but you'd just think I was accusing you) to think more than half of the vitriol thrown at the President has nothing to do with race deep down. Just saying.

    February 1, 2012 12:34 pm at 12:34 pm |
  11. PorkNBeans

    Obama has been very effective as a President. Up against a Republican machine that was hell-bent on destroying him from the first day.
    If he's learned one thing, I hope it would be that sending the olive branch over to the Right is a failure, every time.

    February 1, 2012 12:34 pm at 12:34 pm |
  12. ThinkAgain

    @typical white person: "hillarious. obama's camp being critical of another campaign. this coming from the most devisive president in history with his class warfare message. too funny!"

    I'm white and what I find "typical" is that folks like you think it's class warfare only when we start fighting back.

    Quit voting against your own self-interest and start voting Democratic!

    Obama/Biden 2012

    February 1, 2012 12:36 pm at 12:36 pm |
  13. ThinkAgain

    For anyone wanting to better understand Romney and his vision for our country, check out the January 31, 2012 "Daily Show with Jon Stewart" segment where he explains vulture capitalism and points out Romney's hypocrisy when it comes to our country and its debt.

    P.S. Good to see you're back, Sniffit!

    February 1, 2012 12:38 pm at 12:38 pm |
  14. Rudy NYC

    Katz wrote:

    Perhaps we should discuss Obama exploiting America's Navy Seals! .....
    ----------------
    Why don't you enlighten us? Please. This should be good.

    February 1, 2012 12:39 pm at 12:39 pm |
  15. Bubba

    It's in the air all of a sudden; the GOP knows they've lost this time. Party politics has stuck them with Mitt, and he really is the sanest of all the clowns in Clown Town, but nobody's going to vote for him. Obama's done well, and he's going to go on doing it.

    February 1, 2012 12:39 pm at 12:39 pm |
  16. rob

    This was nothing more than Obama campaign SPIN. Note how CNN treats it like news analysis, what a joke. The Obama campaign will try to paint the Rep nominee as badly as possible with the help of the liberal media. They will run the dirtiest and most vicious campaign in history because they have NOTHING TO RUN ON except its Bush's fault. Even complaining that the republicans in congress are standing in the way of his agenda while the Dems has total controll of EVERYTHING for 2 years. You people who only get news from CNN or the other liberal media need to get news from other more ballanced news sources to get the whole truth.

    NOV 6 CAN'T COME FAST ENOUGH.

    February 1, 2012 12:40 pm at 12:40 pm |
  17. Jwal

    If people think that Romney will take this, run with it, and make a difference, please keep listening to his agenda is for this country. What will he do differently, that is not already trying to be done. Be careful of thinking that it's greener on the other side. President Obama is an awesome president, and was dealt residual of years of things that needed to be changed. Obama's message of Change, is still about Change, and he is living up to his promises during his campaign in 2008, and now. If all a presidential candidate has is a smear/negative campaign, about his/her opponent, then question herself, who are you voting for and why, truly?

    February 1, 2012 12:40 pm at 12:40 pm |
  18. Gurgi

    Tom, Agree to Agree this time. What you stated is pretty much why I think our system needs to be redone and random people chosen to serve a limited term in the government. The decision making process of such people would be much better for the country, as they would be thinking of the country and not being influenced by lobbyists and big money. Plus all the money saved by not having such lobbyists and super pacs could go to actually doing good.

    February 1, 2012 12:45 pm at 12:45 pm |
  19. Jwal

    If people think that Romney will take this, run with it, and make a difference, please keep listening to what his agenda is for this country. What will he do differently, that is not already trying to be done. Be careful of thinking that it's greener on the other side. President Obama is an awesome president, and was dealt residual of years of things that needed to be changed. Obama's message of Change, is still about Change, and he is living up to his promises during his campaign in 2008, and now. If all a presidential candidate has is a smear/negative campaign, about his/her opponent, then question yourself, who are you voting for and why, truly? Let's stick to real issues that will make a difference, Change continued.

    February 1, 2012 12:45 pm at 12:45 pm |
  20. Wonfish

    This is just a preview of this election. The rich will pour in millions upon millions to run anti-Obama ads. It won't matter that people don't like Romney, they will turn it into an election where people stay home because they will say both candidates are bad. It doesn't take an Einstein to see this.

    February 1, 2012 12:46 pm at 12:46 pm |
  21. Rudy NYC

    Jeff wrote:

    Wow that is quite an accusation. I hope Obama's reelection team is ready to back it up by NOT running any negative ads against Romney.
    -------------------
    Your logic is extraordinary. Back up the accusation by NOT running negative ads. How about an overdoes of facts? This article doesn't tell the whole story. It cites how ads from the Romney campaign and a pro-Romney superPAC. It fails to mention how many pro-Gingrich ads were run over the past week; just a little over 200.

    It also fails to point out how many total pro-Romney ads were run by all pro-Romney groups, which was over 12,000. That all includes ads on tv, radio, newspaper, etc. Newt used the term "carpet bombing." That was just one week. 12,000 ads. Are you starting to see what they're talking about now.

    February 1, 2012 12:50 pm at 12:50 pm |
  22. rs1201

    Hey Cutter...worried much???? if not, you should be....tell your boss to start packing!!!!

    February 1, 2012 12:52 pm at 12:52 pm |
  23. ChumBucket

    Mitt was going to win Florida anyway, but yeah, being from Florida, I can tell you, the negitive ad war was insane.

    February 1, 2012 12:54 pm at 12:54 pm |
  24. vhalen

    A sad truth is any candidate, with best expectations, will not be able to cash in on even a fraction of their promises. Not cause they don't hope to, but we have a bigger problem than any of the presidential candidates negative traits combined, and that is being able to do anything, or reach any comprimise with congress. Although I would classify myself as a moderate Republican, the addition of extreme left, and extreme right views, and both parties who are so polarized they travel down parrallel lines that will never intersect. The morality of all our politicians is suspect. There have been too many scandals, and thats just the ones who have been exposed...you gotta know a lot of em have dirtly little secrets that have never seen the light of day.

    February 1, 2012 12:57 pm at 12:57 pm |
  25. pprty

    The Republican party should be ashamed. Mitt & Newt are the best the Republican's can offer after all their posturing, bashing & lying because they lost. They have not tried to work for the good of the country, so why should they now?
    Like spoiled rich kids, all they can do is be sore losers. Sick of you all.

    February 1, 2012 12:58 pm at 12:58 pm |
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