Gingrich will try to reset strategy
February 4th, 2012
10:38 PM ET
3 years ago

Gingrich will try to reset strategy

(CNN) - Newt Gingrich is expected to emphasize a more positive message Saturday following his second straight loss.

Gingrich has been meeting with his staff in the last two days and is aiming to reset his campaign strategy and message going forward, sources tell CNN.

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The campaign staff and Gingrich also have discussed a path to help them accumulate delegates, signaling they still intend to stay in the primary race until the Republican convention in Tampa.

The discussions among the campaign staff occurred in Las Vegas and spanned Friday and Saturday. Part of the discussions also centered on how Gingrich should change his message.

Gingrich could signal some of his strategy shift in a Las Vegas news conference Saturday evening following his loss in the Nevada caucuses.

In an interview with CNN, Gingrich's daughters discussed some of the efforts to reset the campaign.

"We have been spending some of our time thinking ahead, planning our time," Jackie Cushman said.

Kathy Lubbers added: "We are working towards being in Tampa. This is a fluid race," she said, adding "We are here to stay."

Asked what Gingrich will announce Lubbers would only say "You should stay tuned."

One participant described Gingrich as "fired up" during Friday's meeting.

"I can tell you there's a plan all the way to Tampa," this source said of the strategy sessions. "We're going to play strategically and will have resources ... We are going to win."

As for the new "positive" message, that's quite the pivot from Friday when Gingrich harshly criticized Mitt Romney.

The Daily Beast first reported some details of the campaign shift.


Filed under: 2012 • Newt Gingrich
soundoff (56 Responses)
  1. UseYourBrain

    A Newtmare on Capitol Street.

    February 5, 2012 12:24 am at 12:24 am |
  2. trix in ohio

    what just happened with Newt press conferance? He started by saying he was going to be more positive, however, could not have been more negative.
    Newt's just angry someone exposed all his lies that he's been talking about in his speeches earning hundreds of thousands of dollars and in selling books. His motivation for staying in the race is two-fold, to punish Romney for calling him out on his revisionist history and his out and out lies: and to be the president of the best debater of the United State of America

    February 5, 2012 12:25 am at 12:25 am |
  3. William dodge

    What a waste they need to give up and donate the money they are wasting

    February 5, 2012 12:26 am at 12:26 am |
  4. Ron

    So Gingrich will reset his campaign strategy. Let's see. First it was negative. Then it was positive. That didn't work, so he changed to negative. That worked in South Carolina, but hasn't worked since. So, now he's back to positive. When that doesn't work, maybe he will go neutral? He flip-flops on strategy and policy pronouncements as often as Romney.

    February 5, 2012 12:33 am at 12:33 am |
  5. RD44

    Mitt has won in the North, the South and now the West. Newt is one bitter puppy. Newt is scaring off supporters faster

    than a drunk finishes of a six pak.

    February 5, 2012 12:34 am at 12:34 am |
  6. kat

    I was in favor of Gingrich until he dug the hole and buried himself

    February 5, 2012 12:42 am at 12:42 am |
  7. My name is Jose Jimenez

    gingRICH is a spoiler. Keep on going and make it an easy win for Obama.

    February 5, 2012 12:51 am at 12:51 am |
  8. Aelius

    I think they may have already determined they're not going to overtake Romney, so their strategy may now be to try and divide and rupture the party so badly that Mitt doesn't come out very far ahead, and Obama ends up getting elected for another four years. This way, if things go further south in Obama's second term, they'll be able to run against a fresh set of candidates, rather than trying to unseat "President Romney". Look how much trouble the Dems are having with Obama: I hear rumblings that they're not too happy with some of his decisions, that they're actually too conservative for what the far left base wants, but they're not really opposing him at all. Kinda wonder what would happen if someone did.

    February 5, 2012 12:52 am at 12:52 am |
  9. Satberry

    Larry in Houston CNN did not all my comments to be posted.If they had you would understand.I am an independent that will be voting for president Obama.I work for a company that Bain ,Willard former company is advising to lay off a huge amount of employees .We are eighty eight thousand strong unionized employees.I do not like newt but you have to admit Willard is worst.

    February 5, 2012 12:54 am at 12:54 am |
  10. Alisha

    I love the new positive Newt! This new positivity will really bring the voters out, especially calling people liars, blaming debate wins on gimicks and blaming Mitt's strong performance in Nevada on what Newt called a very Mormon state (7% Mormon). I really think Romney's win can be blamed on better ideas, better credentials, stronger campaign and really good hair.

    February 5, 2012 01:02 am at 1:02 am |
  11. The Left Wing

    As a candidate Gingrich is probably second only to Romney as a flip-flopper. He even flip-flops on how to run his campaign. First he is a traditional candidate, then a positive big ideas guy, then a mean and nasty bar fighter and now he is going to be what? Positive again? He can't even run a campaign let alone the country.

    February 5, 2012 01:04 am at 1:04 am |
  12. Bodene

    Leroy is only staying in this until super tuesday. He wants to show the world the real Leroy. His language is going to change dramatically. He is going to speak with racial tones. He is going to speak the language that southern idiots understand. Tenn,Ms,Ala,Ga,La,Ark,and Tx those are his people. It amazes me that these are some of the poorest people in America and they consistantly vote for the repubs and get nothing in return.

    February 5, 2012 01:12 am at 1:12 am |
  13. once upon a horse

    when your nightmares end, WILLARD begins!

    February 5, 2012 01:20 am at 1:20 am |
  14. Mitchell33

    I think Newt is picking up momentum, he truly wants to stay positive, but he can go negative too and defeat Mitt at his own game. I am seeing a Paul/Gingrich ticket, with Paul agreeing on only one term on account of his age. This is what my insiders have told me. Of course they will tell you something altogether different. Cause you are not in the loop.

    February 5, 2012 01:22 am at 1:22 am |
  15. fandancy

    The Newtster is desperate. Maybe he can get Trump to have another news conference and tell everyone he really, really, really, really endorses Mitt. That is if The Donald can take time away from his relentless investigation looking for Obama's great hoax of not being a U.S. citizen. Keep at it Donald. I'm sure all the remaining clown parade hopefuls are just dying for you to step up to the microphone and try to get some attention again. Better yet, why don't you just fire the four losers left in the clown parade and put them out of their misery.

    February 5, 2012 01:32 am at 1:32 am |
  16. Kevin

    Breaking News: Newt has made a big side-bet with Rosanne – who can be the most disgusting and tasteless candidate?

    February 5, 2012 01:40 am at 1:40 am |
  17. Bushper

    Hey Republitards the game is over, whether Mitt-the tax cheater and flip flopper OR Newtster-the fat mouth liar, it does not matter.

    February 5, 2012 01:59 am at 1:59 am |
  18. B Childs

    Why has no one asked the Newt why he accepts $100,000 every year from the taxpayers for his "pension" while he is off making millions selling his influence...sorry, I meant, in the private business sector...while attacking the lazy food stamp layabouts in the same breath? Bloody hypocrite, blowhard gas-bag. Then he attacks the "metro-riding" elitists, i.e. New Yorkers (who pay more taxes than Newt does), people who don't feed the big oil companies because we take...gasp...public transportation...what could be less American??? What a bloody crock of...

    February 5, 2012 02:02 am at 2:02 am |
  19. JT

    Gingrich is a class act calling Romney after all of Romney's wins. Wait a minute he didn't? Never mind then.

    February 5, 2012 02:34 am at 2:34 am |
  20. ED

    drop down 50% rent and mortages for the american people;he will win big and will fix the economic,stabilized the banks,people will have more money to deal with the hard time they got.thanks

    February 5, 2012 02:42 am at 2:42 am |
  21. ThinkAgain

    "The man [Newtmare] is a serial adulterer and liar and has the ethics of a hyena."

    That's not a very nice thing to say about hyenas...

    February 5, 2012 03:02 am at 3:02 am |
  22. ThinkAgain

    "My this man [Newtmare] is sick in the head!!!!"

    He certainly suffers from delusions of grandeur, is a narcissist and is pretty darn petty and nasty, to boot. His mother had bipolar disorder; I'm thinking he's mentally ill, too. (And I'm not being snarky; his behavior and words of late really seem to indicate he's mentally ill.)

    February 5, 2012 03:05 am at 3:05 am |
  23. Bystander

    He has promised you the moon colony. Now he is going to promise the sun colony instead. That is his reset of strategy.

    February 5, 2012 04:23 am at 4:23 am |
  24. Namejkane fl

    You have to be an idiot to vote for grinch or the idiot romney who ran mass into the ground and couldn't get relected gov of mass. Remember the big dig in Boston started at 1.5 billion but ended up costing 14.5 billion dallars. His friends made billions off it. That's why the disk drives disappeared. Just another republican crook.

    February 5, 2012 04:52 am at 4:52 am |
  25. Franny

    Gingrich vows to take it all the way to the convention? Talk about a waste of money. His backers are not much on gambling huh?

    February 5, 2012 05:23 am at 5:23 am |
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