February 6th, 2012
09:05 PM ET
2 years ago

Were politics buried inside Eastwood's 'Halftime' commercial?

Washington (CNN) - Moments after an energetic Madonna entertained fans during the halftime show at Sunday's Super Bowl, millions of television viewers got an emotional jolt back into reality.

The imagery was powerful: Stern faces of workers and families in Detroit, aged plants rumbling back to work, a city resiliently fighting back from the devastating slump of the auto industry.

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Filed under: 2012 • Ads
soundoff (26 Responses)
  1. mk1

    When analyzing this commercial, always keep one major point in mind, Clint Eastwood is a CONSERVATIVE and is very vocal about that position. Anyone who thinks he would purposely make a progressive leaning commercial to air during the super bowl is a moron. This is about the greatness of America and American workers and how we can be great again. That is a theme Republicans used to use before they began bashing everything American and made war on the American worker.

    February 6, 2012 09:22 pm at 9:22 pm |
  2. alan

    There were no politics buried in the ad – its just the Republicans hate the message that Americans will raise together to meet the challenges and to continue to be the greatest nation on earth. Can't believe that the Republicans so openly and sincerely root for the decline of America!

    February 6, 2012 09:23 pm at 9:23 pm |
  3. Anonymous

    America – Be scared of Socialist Obama's second term! He will be unstoppable with no reelection to worry about.

    He will indeed "change" America into the socialist country he has been dreaming. He announced more jobs this week by taking money from taxpayers to "make" those jobs. Jobs are created in the free market, not by government.

    February 6, 2012 09:24 pm at 9:24 pm |
  4. kmp

    Maybe, but personally my political leanings aside I felt it spoke to what makes america great or has in the past. When faced with adversity, we come together to ensure we succede. What I got from the commercial was that, don't give up the fight, we the country is worth fighting for, keep up the fight. Isn't that what we all are fighting for, right or left?

    February 6, 2012 10:11 pm at 10:11 pm |
  5. tigerakabj

    So? The reason the GOP does not like this ad is because it correctly tells the story of what happens when we as America pull together, focus our collective resources, and put it to use in a way that gets our economy back on track.

    As we all know, they are rooting for America's failure. Why? Because they want President Obama, the guy who saved Detroit, out of office.

    Remember when they said the auto bailouts were socialist and that the car companies should be allowed to go bankrupt? Yeah, they remember too. And they want people to forget it was them who were trying to push our century-old pride and joy into the toilet.

    They especially don't like this ad because it is Clint Eastwood saying it. Even though he doesn't directly endorse President Obama, he endorses the vision and the idea of America that President Obama endorses and the GOP rejects. This is why they don't like this ad, they didn't like January's positive jobs numbers, they won't like the campaign in the coming months, and they won't like the landslide defeat that will be handed to them in November.

    February 6, 2012 10:11 pm at 10:11 pm |
  6. SafeJourney

    No, but it made the repubs appear against the working class Americans. lol, Rove was offended?? what a morally and ethicly bankrupt man.

    February 6, 2012 10:22 pm at 10:22 pm |
  7. CA Dream USA

    This is a great ad...about the power of the American workers......And American Pride.....This was a Red State and Blue State ad.....The ad was everything America stands for..Strong, Tough and United behind our vision and American Manufactures.....

    February 6, 2012 10:29 pm at 10:29 pm |
  8. vote the Tea Party OUT in 2012

    this is so funny...Clint Eastwood is basically a conservative always has been I believe, yet Karl Rove is calling him out on this ad? I guess if you're a conservative you're not suppose to see or acknowledge the success the auto industry is having now since the president's rescue plan...the one they said would not work. Rovian politics has always been fear and misinformation and keep your people in the dark and they must think the way you think regardless if it is factual or not. I think it was a good ad...better than the one that senator ran people are talking about.

    February 6, 2012 10:41 pm at 10:41 pm |
  9. Conrack

    I was frankly offended by it," former Bush political adviser Karl Rove told Fox News. "It is a sign of what happens when you have Chicago-style politics and the President of the United States and political minions are in essence using our tax dollars to buy corporate advertising and the best wishes of the management which has benefited by getting a bunch of our money that they'll never pay back."

    As compared to right wing Texas style cynical reationaries paying smarmy political minions like Rove with dollars that they did not pay taxes on becausee of the tax loopholes their lobbyist minions purchased from Congress, in order to create fake grass roots movements like Crossroads, in order to give the impression that the mega rich give a rat's ___ for any one else in America except themselves. Keep chirpin' Karl and get ready to spin a Democtaic landslide on November 6th.

    February 6, 2012 10:45 pm at 10:45 pm |
  10. SecedingfromTexas

    Mr. Eastwood can speak for himself, quite eloquently. and he will do so if he thinks it is necessary. I will just say-
    Who cares if Karl Rove is "offended". He is he epitome of offensiveness.
    If he cannot tolerate the fact that the American automobile industry is making a comeback, people have kept
    their jobs and that there is good news to be celebrated, then that is his problem.
    It was a beautiful ad, full of hope and very heartwarming to see a success story unfold for the American worker.
    Good for you Chrysler, and good for you Mr Eastwood. No doubt you are just as proud to have been a part of that
    ad as we, the people, were proud to see it.

    February 6, 2012 11:03 pm at 11:03 pm |
  11. Little Jimmy Truth

    Eastwood is greatest speaker than Obama.

    February 6, 2012 11:49 pm at 11:49 pm |
  12. Sue

    I thought it was a true American story....something we can all be proud of....democrat and republican alike. Why look for the bad in it......is there politics behind that?????

    February 7, 2012 12:02 am at 12:02 am |
  13. logicnLA

    Eastwood is a Republican- don;t you think he is smart enough to know if there were political overtones in a n ad he was reading that were favorable to views contrary to his?

    February 7, 2012 12:22 am at 12:22 am |
  14. Sage Sophos

    The best Ad ever!

    February 7, 2012 12:24 am at 12:24 am |
  15. vic , nashville ,tn

    No politics buried inside the commercial, finally one republican telling the truth about economy growth and people going back to work

    February 7, 2012 12:43 am at 12:43 am |
  16. Bushper

    That is a winner. Eat your hearts out GOP.

    February 7, 2012 01:45 am at 1:45 am |
  17. Marie MD

    I wonder what took rove so long. I am sure that he wasn't watching the game so like the she devil from AK he has to make comments of things told to him about what was probably the best commercial during the Super Bowl (and any with animals in it).
    The auto industry reminded us where we were during the village idiot's/rove's reign but we didn't see it like that. We saw it as it was intended we, as a Nation, can rise again if we work together (you listening rethugs).

    February 7, 2012 06:20 am at 6:20 am |
  18. CBR

    An ad for Chrysler is now propaganda supporting Mr. Obama. Are they looking for spies behind every door?

    Mr. Eastwood has shown that his political ideology is more closely aligned with the Republican Party. The bailout happened and Chrysler was bailed out at one time, too. In fact, many of those serving today voted for the bail out.

    May we talk about legislation without such a political bias.

    February 7, 2012 06:22 am at 6:22 am |
  19. Frank

    During one of the greatest sporting events in history, we were forced to listen to this JUNK ad. It turned my stomach. Should I be surprised that Hollywood and the major networks have begun their campaign for Obama? No.

    February 7, 2012 07:31 am at 7:31 am |
  20. informed voter

    "I was frankly offended by it," former Bush political adviser Karl Rove told Fox News. "It is a sign of what happens when you have Chicago-style politics and the President of the United States and political minions are in essence using our tax dollars to buy corporate advertising and the best wishes of the management which has benefited by getting a bunch of our money that they'll never pay back."

    Karl Rove is perpetuating the lie that "we'll never get our money back," when, in fact the loans have been paid back with interest! And Mr. Romney is on record as saying he would have let the American auto industry go under, putting thousands of American out of work. He would also choose to have Americans thrown out of their homes by the predatory lenders who put them in mortgages they couldn't afford. And this is who the republicans want as president?

    Obama 2012, seriously.

    February 7, 2012 07:50 am at 7:50 am |
  21. Dominican mama 4 Obama

    "As Clint Eastwood hails a Detroit that's up and fighting again in Chrysler ad, is Repub indirectly endorsing auto industry saver Obama?"

    ------------------------
    Why yes, yes you did.

    February 7, 2012 08:13 am at 8:13 am |
  22. Dominican mama 4 Obama

    Correction: That should've read: "Yes he did".

    February 7, 2012 08:19 am at 8:19 am |
  23. Dominican mama 4 Obama

    Great commercial I thought. We had a lively dicussion during half-time as to whether or not he was in fact endorsing President Obama. Based on the fact that he spoke of an America that underwent tough times, and is now bouncing back, recuperating albeit slowly, one cannot help but agree that he is giving credit to the President as the Party of NO made it their business NOT to assist in the recovery efforts. When he spoke of the atmosphere of division and the pictures of Tea Partiers protesting showed up on the screen, that pretty much settled it. How anyone could think that this was NOT a political ad is beyond me; and the fact that it was a pat on the back for the efforts our President has made to help America get back on its feet was quite obvious say what he will.

    February 7, 2012 08:26 am at 8:26 am |
  24. Dominican mama 4 Obama

    Who paid for the ad? Was it the auto industry? Chrysler?
    Come on now people, at least "act" like you know.

    February 7, 2012 08:29 am at 8:29 am |
  25. diridi

    The open truth is USA Auto industry is way up to its profits, it is a good sign. I am glad, we saved American Auto Industry. Michigan, you are happy, so we are happy. God bless. Obama2012.
    PS: Nation is on right track fiscally.

    February 7, 2012 08:37 am at 8:37 am |
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