(CNN) – NARAL Pro-Choice America will air radio ads for the next week in support of the Obama administration's policy toward coverage for female contraception.
The spot, which thanks President Barack Obama for guaranteeing insurance coverage for birth control, will air in Denver, Colorado, Orlando, Florida, Northern Virginia and Madison, Wisconsin, according to the group.
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The approximately $250,000 radio buy and $45,000 online campaign includes an ad that plays a mock scenario of a woman picking up a prescription. She is greeted by the pharmacist saying "there's no charge; this is covered without a co-pay now."
NARAL lobbies and organizes on behalf of reproductive rights and in opposition to restrictions on abortions.
Under the new plan announced Friday by Obama, religiously affiliated universities and hospitals will not be forced to offer contraception coverage to their employees. Insurers will be required, however, to offer complete coverage free of charge to any women who work at such institutions. Women who work at churches, though, will have no guarantee of such contraception coverage - a continuation of current law.
News of the compromise came after days of escalating partisan and ideological rhetoric over the divisive issue. The White House originally wanted to require hospitals and schools with religious ties to offer full contraception coverage. Many Catholic leaders and other religious groups strongly oppose any requirement for contraception coverage on theological grounds.
Liberal groups have pushed for an expansive contraception coverage requirement on grounds of gender equality in health care. Conservatives generally consider it a violation of the First Amendment and an infringement on religious liberty.
The radio ad released Monday said Obama is "making sure women of all faiths, no matter where they work can get contraceptive coverage," while members of Congress are attempting to make attaining birth control more difficult.
"Call Congress … and tell them to stand with President Obama, not between a woman and her birth control," the narrator said.
The campaign, first reported by POLITICO, comes on the same day as conservative leaders released coordinated statements attacking Obama on the policy and on the heels of criticism from Republican presidential candidates and members of Congress, among others.
- CNN Wire Staff and CNN Political Editor Paul Steinhauser contributed to this report.