Romney dominates Super Tuesday ad spending
March 1st, 2012
04:48 PM ET
2 years ago

Romney dominates Super Tuesday ad spending

(CNN) - Ad spending by Mitt Romney's campaign, combined with spending by the super PAC supporting his candidacy, so far has accounted for 80% of the total money spent on television ads in states voting Super Tuesday, a report showed Thursday.

Romney's campaign spent $1.3 million on ads running in Georgia, Idaho, Massachusetts and Ohio between January 1 and Wednesday, according to an analysis by Kantar Campaign Media Analysis Group (CMAG), CNN's consultant campaign advertising. The super PAC supporting the former Massachusetts governor, Restore Our Future, spent $3.5 million in Oklahoma and Tennessee, as well as Ohio and Georgia.

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The combined total for Romney and his super PAC, nearly $4.8 million, is well above any of the other three candidates in the race for the 2012 GOP nomination.

Winning our Future, a super PAC backing Newt Gingrich, spent nearly $900,000 in Georgia, Ohio, Oklahoma and Tennessee, but Gingrich's own campaign hasn't spent any money on television ads in Super Tuesday states, according to the report.

A similar story is playing out for former Sen. Rick Santorum. While the super PAC supporting his candidacy spent $175,400 on television ads through Wednesday, the candidate's campaign hasn't spent any money on ads in the ten states voting March 6.

On Thursday, Santorum's super PAC - the Red, White and Blue Fund – said it was spending $257,000 in Ohio to run ads hitting Romney for the health care plan he enacted during his tenure as governor of Massachusetts.

Texas Rep. Ron Paul spent $98,800 in Massachusetts through Wednesday, though the candidate's campaign announced earlier this week it would run ads in Washington state, which votes Saturday, and Vermont, which holds its GOP primary Super Tuesday.

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Filed under: 2012 • Mitt Romney
soundoff (17 Responses)
  1. The Real Tom Paine

    For those who remember: doesn't Mitt look like Robert Preston in " The Music Man"? Think of "Trouble in River City" the next time you see him addressing a crowd: the smarmy sales pitch at work, the lack of sincerity, etc.

    March 1, 2012 04:52 pm at 4:52 pm |
  2. Tam

    Imagine what good to our country all those wasted millions could do!

    March 1, 2012 04:58 pm at 4:58 pm |
  3. Just Say No To Flipper

    Rmoney blows through cash trying to buy the nomination. He also presents a joke of a tax plan that will reward him and is psychopathic corporate parasite buddies richly while blowing the deficit sky high (and with no apparent concern from all those who complain about Obama on the same subject). Yeah, it's pretty clear who Rmoney represents, and it's not us.

    March 1, 2012 04:59 pm at 4:59 pm |
  4. Don

    It's over for Santorum and Gingrich. Santorum voted for a Democrat which forced us to have Obamacare, and Gingrich decided to put us into another trillion dollars in debt just to win FL by promising to create the 51st state on the moon.

    March 1, 2012 05:02 pm at 5:02 pm |
  5. king

    Hey Romney's got it like that, the free market Guy is finding excuses why the free market oil industries is raping the American people. When will these guys find out that it doesn't matter if you have a oil well in every back yard in America, these folks will find a way to get no money no money no money. The repubs are now defending the raping of the American people by saying its because of the decrease in the dollar. So why a couple of years when the dollar was even lower than what it is, gas prices was lower. They want to get rid of health insurance law so that the free market can commence their business on the American people. I say bring all these speculators in front of the American people and ask them why are they pushing their freedom on us so much.

    March 1, 2012 05:03 pm at 5:03 pm |
  6. Mikey

    So this guy, or perhaps more accurately, he and his fellow multi-millionaire and billionaire backers – thinks he (they) can buy the Presidency by burrying all opponents under a pile of dung?

    March 1, 2012 05:07 pm at 5:07 pm |
  7. Sniffit

    "well above any of the other three candidates in the race for the 2012 GOP nomination. "

    Yes, if by the euphamism "well above" you mean "approximately 3 times what the other people spent combined"...then yes, "well above." I suppose this means the level of journalism in the American media is "well below" what rational, educated, thinking people actually expect.

    March 1, 2012 05:08 pm at 5:08 pm |
  8. Sniffit

    "For those who remember: doesn't Mitt look like Robert Preston in " The Music Man"? "

    I dunno...I think in the picture above he's showing everyone where he'd place his hands while the lobbyists from Wall Street are taking turns under his desk in the Oval Office if he's elected.

    March 1, 2012 05:10 pm at 5:10 pm |
  9. Wire Palladin, S. F.

    Keep on spending that republican money for negative ads against your fellow republicans, Mittens. For a businessman, Mittens only knows how to spend, spend, spend. That may be why his economic policy will add $3.4 trillion to the national debt.

    March 1, 2012 05:11 pm at 5:11 pm |
  10. Wire Palladin, S. F.

    Republicans supporting tax breaks for big oil is an example of GOP socialism.

    March 1, 2012 05:14 pm at 5:14 pm |
  11. Wire Palladin, S. F.

    Mitt is unfit. End of story.

    March 1, 2012 05:21 pm at 5:21 pm |
  12. dagoberto

    The FED sends money to Goldmansachs=>Goldmansachs sends money to Rmoney=>Rmoney spends in ads.

    March 1, 2012 05:31 pm at 5:31 pm |
  13. stranger in an increasingly strange land

    In Oklahoma, we don't get many of the ads. That is probably best, because the few seen so far would cause brain damage to a gerbil. Get the facts straight before you put the ads out. I have seen three of the four leaders ads, admittedly one was while in another state, and when I started checking the facts against the public record all three were incorrect or misleading

    March 1, 2012 05:45 pm at 5:45 pm |
  14. Jane

    If hell freezes over and Mittens actually gets elected, can we look forward to him tearing down the White House and rebuilding a bigger, more tasteless one? Or, like he did in Massachusetts, live somewhere he likes better and just run the country from his iPhone??

    March 1, 2012 06:41 pm at 6:41 pm |
  15. Alvin

    I understand why you are all so nervous about Romney. Just imagine when it's one on one with Obama with the central topic being the dismal state of the economy. Ouch.

    March 1, 2012 06:48 pm at 6:48 pm |
  16. okcthunder

    If you study the policies it is easy to see that Romney is the best candidate for President. Smart people realize this, that is why he dominates the vote among college graduates. Mitt Romney has a Law Degree plus an MBA degree from Harvard. He has the knowledge and the experience in the private sector to get this country right. Study it out, look at the candidates education and life experience and you will see that Mitt Romney is the best choice for President.

    March 1, 2012 07:21 pm at 7:21 pm |
  17. geg

    the ad companies don,t want this circus to leave town ever

    March 1, 2012 09:00 pm at 9:00 pm |