Ohio ad breakdown shows negative ads dominant
March 6th, 2012
12:40 PM ET
3 years ago

Ohio ad breakdown shows negative ads dominant

(CNN) – The fight for votes in Ohio, Super Tuesday's most sought-after prize, hasn't been pretty, according to an analysis of television ads airing in the state.

A breakdown of ads on broadcast television in Ohio from Kantar Campaign Media Analysis Group (CMAG), CNN's political advertising consultant, showed ads from candidates and the super PACs supporting their candidacies were overwhelmingly negative.

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The super PACs supporting Rick Santorum and Newt Gingrich both aired exclusively negative spots in Ohio. Neither candidate's campaign bought air time in the Buckeye State, according to the CMAG analysis.

The only positive spots airing in Ohio through Monday came from Mitt Romney's campaign, and the super PAC Restore our Future, which supports Romney. Positive spots accounted for 13% of the Romney campaign ads and 16% of Restore our Future's spots.

The only other two advertisers on broadcast television in Ohio were AFSCME, a labor union, and Priorities USA Action, the super PAC supporting President Barack Obama's reelection campaign. Spots from both those organizations were all negative.

Rick Santorum's campaign bought $376,869 in ads on cable television, according to a Republican media consultant. Cable ads aren't accounted for in CMAG analysis.

Also see:

Santorum hits Romney as 'weakest candidate'

CNN Poll: Catholic support for Romney crucial in Ohio

Anchorage snow damages GOP caucus site

Santorum fires back at Obama over Israel claim


Filed under: 2012 • Ads • Ohio
soundoff (37 Responses)
  1. parnell in canada

    A friend of mine told me his grandfather uses to say "If you want to look taller than the person next to you, stand on a chair. Don't dig a hole for that person to stand in – it won't make you look taller". Looks as though a lot of U.S. politicians could use that advice.

    March 6, 2012 05:31 pm at 5:31 pm |
  2. Adevilson Silva

    Americans gotta be proud of their so-called (and laughable) "democracy".

    March 6, 2012 05:33 pm at 5:33 pm |
  3. Russ

    All of you stop!!!! My head is about to explode with all this bickering. You sound like politicians. Let's just all agree that politicians lie and mud sling to get into office and then play what ever game they like once they get there.

    It's just the Republicans do it better than the Democrats.

    March 6, 2012 05:36 pm at 5:36 pm |
  4. James PDX

    When the GOP candidates are talking about each other, that is the only time I believe the words coming out of their mouths.

    March 6, 2012 05:36 pm at 5:36 pm |
  5. A Southern Lady - North Carolina

    The negative ads used by the Republicans against each other are disgusting. I don't want to hear all the bad things about Candidate A from Candidate B, I want to know what Candidate B is going to to do improve the economy. The Republicans have shot themselves in the foot with these ads telling us that none of the candidates are capable of governing. Then, add Rush Limbaugh and his attack on Miss Fluke and the GOP has just committed suicide. My hope is President Obama will be re-elected, the crazy Tea Partiers will be sent home and the once-proud Republican Party will again elect Statesment and recapture their reputation as good Americans. The county needs two strong parties – let's hope the Republicans can recover. Obama in 2012.

    March 6, 2012 05:43 pm at 5:43 pm |
  6. BeverlyNC

    Republicans are negative so of course their ads are going to be negative, factless, and of little substance. President Obama has been an outstanding leader and President and telling lies, ignoring all his successes, the facts of his job creation record, his economic recovery record, his foreign policy successes from getting Osama, to ending the Bush lie of the Iraq War, and so on does not make the facts of his Presidency success less true. I'm sorry you and the Republicans are so terrified of and desperate to hide the realities of President Obama's tenure. He will be re-elected based on the sad and idiotic extremists the Republicans are laughingly try to sell to us as viable "candidates". None of these losers are leaders. None have a single solution to anything. All they know how to do is criticize, lie, talk about social issues that were settled 40 years ago, ignore the People who are not white and rich, and continue to drop further and further in the polls – especially among Republicans who are disgusted with the fools their Party is backing.

    March 6, 2012 05:45 pm at 5:45 pm |
  7. cyg

    I think it's hilarious to hear the voice over guy normally attacking democrats on the political commercials, turn his attention to his own party – attacking Mitt, Santorum, whomever is the highest bidder,voiceover guy will take their cash – more proof that GOP eats their own young.

    March 6, 2012 05:53 pm at 5:53 pm |
  8. T'sah from Virginia

    ►TRENDING: Ohio ad breakdown shows negative ads dominant◄
    And all candidates will FAIL because in order to “honestly” WIN IT
    you gotta be IN IT
    and NONE of them at this point are prominent!!

    Obama 2012 – The Only Trusted Way Forward!!

    March 6, 2012 07:41 pm at 7:41 pm |
  9. Liz the First

    This is great! the rethugs themselves are telling us how awful they are, or more accurately how awful the other one is. it's sad and scary to hear them put each other down with things normal people consider good things, like 'liberal,' moderate, and the like. one slams the other for actually having the gall to want to help people be healthy with a state-wide insurance program. the nerve of him!!! keep up the mud, guys. it's sticking to all of you!

    March 6, 2012 07:57 pm at 7:57 pm |
  10. BHPT

    Stand by for an AVALANCHE of this stuff in the General Election. But what can you expect from a Party that worships Rush Limbaugh?
    Speaking of Limbaugh, where was the moral outrage from the Republican hopefuls regarding his latest stunt? Romney – "I'd have used different language." Santorum "It was 'inappropriate.'"
    They're ready to bomb Iran but afraid of a radio blowhard.
    Obama 2012!

    March 6, 2012 08:00 pm at 8:00 pm |
  11. Anonymous

    Right on. BHPT. They're a bunch of wimps, cowards and chickenhawks.

    March 6, 2012 08:06 pm at 8:06 pm |
  12. Wake up people

    The saddest part of all of this madness is President Obama could cure Cancer, Aids and bring world peace and still people would hate him and lie on him constantly. Nothing he will ever do will be good enough for the Rethugs. I guarantee, they will try their best to cheat their way into the White House.

    March 6, 2012 08:15 pm at 8:15 pm |
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