Obama and Romney ahead in ad fight
March 8th, 2012
10:18 AM ET
3 years ago

Obama and Romney ahead in ad fight

(CNN) - The most aired political ads of the 2012 election cycle prove it's a battle between President Barack Obama and Republican frontrunner Mitt Romney, at least when it comes to television advertising.

The five spots run most during the presidential campaign include commercials from the Obama re-election campaign, a Republican super PAC, the Romney campaign, a pro-Romney super PAC and the Democratic National Committee, according to a report from the Campaign Media Analysis Group (CMAG).

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"The top five, while arguably not surprising, serve as a reminder of the general election campaign that awaits beyond all the state-by-state delegate math and discussion of GOP base issues," CMAG Vice President Elizabeth Wilner said. "Taken together, the ads focus mainly on economic and ethics themes."

The pro-Obama commercial, "Unprecedented," took the top spot with 6,190 views to date. The ad, which went on the air in January, sought to defend the president's record on jobs and ethics and issue a counter attack to criticism over Solyndra.

"Shovel Ready," sponsored by the conservative super PAC Crossroads GPS, went on the air in June 2011. It targeted Obama's economic record and aired 5,057 times.

The positive "Moral Responsibility" ad from the Romney campaign, narrated by the candidate, is still airing on television with 5,006 viewings to date.

"Values," a spot from the super PAC supporting Romney's candidacy, criticized rival candidate Rick Santorum over votes he cast while representing Pennsylvania in Congress. It aired 4,650 times and on television.

The Democratic National Committee promoted Obama's jobs plan, using footage from his address to Congress in September 2011, in "14 Months," which aired 4,387 times.


Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (79 Responses)
  1. Anonymous

    "he flipflopped on closing GITMO-need"

    No he didn't. Your GOBP deathcult of bedwetters and cowards forced Gitmo to stay open. Ya'll all too scared of foreign brown people to even try them in our court system.

    March 8, 2012 04:38 pm at 4:38 pm |
  2. Woman In California

    I agree with you Rudy NYC on the gas lie. California is more expensive in just about EVERYTHING and I have yet to see $6.00 gasoline. I have many relatives all over Florida and they haven't seen it either. Some people.....

    March 8, 2012 04:54 pm at 4:54 pm |
  3. OrangeW3dge

    Today, the Obama Administration caused the Sun to explode, because they are forcing Christian women to take the Pill and abort fetuses, which sent a wave of plasma knocking out XBox Live in many locations.
    According to informed sources on the subject, the President said "Good, It's about time we do something about those Occupy mormons".

    March 8, 2012 05:03 pm at 5:03 pm |
  4. JackBeHumble

    Encourage your kids to get into Advertising. In the America of Tomorrow, that will be the only career guaranteed for success.

    March 8, 2012 05:08 pm at 5:08 pm |
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