Obama and Romney ahead in ad fight
March 8th, 2012
10:18 AM ET
2 years ago

Obama and Romney ahead in ad fight

(CNN) - The most aired political ads of the 2012 election cycle prove it's a battle between President Barack Obama and Republican frontrunner Mitt Romney, at least when it comes to television advertising.

The five spots run most during the presidential campaign include commercials from the Obama re-election campaign, a Republican super PAC, the Romney campaign, a pro-Romney super PAC and the Democratic National Committee, according to a report from the Campaign Media Analysis Group (CMAG).

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"The top five, while arguably not surprising, serve as a reminder of the general election campaign that awaits beyond all the state-by-state delegate math and discussion of GOP base issues," CMAG Vice President Elizabeth Wilner said. "Taken together, the ads focus mainly on economic and ethics themes."

The pro-Obama commercial, "Unprecedented," took the top spot with 6,190 views to date. The ad, which went on the air in January, sought to defend the president's record on jobs and ethics and issue a counter attack to criticism over Solyndra.

"Shovel Ready," sponsored by the conservative super PAC Crossroads GPS, went on the air in June 2011. It targeted Obama's economic record and aired 5,057 times.

The positive "Moral Responsibility" ad from the Romney campaign, narrated by the candidate, is still airing on television with 5,006 viewings to date.

"Values," a spot from the super PAC supporting Romney's candidacy, criticized rival candidate Rick Santorum over votes he cast while representing Pennsylvania in Congress. It aired 4,650 times and on television.

The Democratic National Committee promoted Obama's jobs plan, using footage from his address to Congress in September 2011, in "14 Months," which aired 4,387 times.


Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (79 Responses)
  1. Woman In California

    I'm voting for sanity.
    Obama 2012

    March 8, 2012 12:38 pm at 12:38 pm |
  2. Truth and Nothing But the Truth

    James, AL - Our government is supposed to be "...for the people," so how can you vote for a man who has proven he is only for himself?
    ===========================================================================================
    But hasn't Obama proven he is only for himself by delaying the Keystone pipeline, and thousands of jobs with it, until after HIS re-election campaign. Obama is the most "All about ME" President this country has ever seen. Ever notice how many times he uses the words "me" and "I" versus "we" and "us"?

    March 8, 2012 12:38 pm at 12:38 pm |
  3. Taran

    @BC runner, the facts are straight. Stop trying the liberal twist.

    March 8, 2012 12:40 pm at 12:40 pm |
  4. Bill

    Four and the Door-
    You need to do some homework. Independents are fleeing from Romney (he has seen support among this group drop almost 20%) and their support for Obama has gone up 15% in just the last few months.

    March 8, 2012 12:44 pm at 12:44 pm |
  5. Taran

    @Rudy, as usual you cannot argue with the facts. In Alaska today gas is $6.34 a gallon. Though I'll give you the "correction," for the lower 48. It was only $5.89 at some gas stations in Florida today. You cannot change the facts so stop trying the liberal twist on them.

    March 8, 2012 12:44 pm at 12:44 pm |
  6. THE OHIO PRIMARY......

    March 6, 2012....The media reported Romney the winner in Ohio by 38%...voters numbers:

    Romney (38%).............................................................455,993
    Santorum......................................................................445,690
    Gingrich........................................................................175,352
    Paul...............................................................................111,129

    Now lets see what Ohions really said. Yes, Romney got a 38% win, but 62% or 732,171 voters did not cast their vote for Romney and whats more interesting is that Newt Gingrich spent $0 and o-time in Ohio, yet 175,352 voters thought that Newt has something of value to offer their State and the Country....

    So, GOP-candidates dare to short-change Democracy....the Democrats' 2008 primaries lasted to June, 2008...The GOP-primaries have a ways to go to campaign for Delegates in more than 25 States...."GOP-candidates beware of denying the Peoples' right to vote"...........Short-circuiting Democracy will mot play well with all Americans, regardless of their political affiliation...........!

    March 8, 2012 12:45 pm at 12:45 pm |
  7. Taran

    @Truth,,,a new dance name...."The Liberal Twist." What do you think. It is just giving a name to their current dance steps with the facts.

    March 8, 2012 12:50 pm at 12:50 pm |
  8. R

    "Obama and Romney ahead in ad fight"

    I sure am glad Democrats and Republicans have nothing else better to do with their time and our money. I for one will never give either party one penny for their campaigns – never.

    March 8, 2012 12:57 pm at 12:57 pm |
  9. Rudy NYC

    Truth wrote:

    Well you leftist really change your tune and reality based on who is in the Whitehouse because when oil prices shot up before, it was all George Bush and Dick Cheney's doing. There were no market forces back then according to the leftists. Yup , just can't believe or trust leftists because they use ideological-based facts that shift to suit their needs, not real facts.
    -----------–
    Hey, you made me a believer in the ebb and flow of markets, and their resilience to balance out and reach equilibriums.

    March 8, 2012 12:57 pm at 12:57 pm |
  10. PabloAnciano

    I think both Obama and Santorum don't get it ..... It's the economy and values, stupid!

    March 8, 2012 12:58 pm at 12:58 pm |
  11. Woman In California

    @ THE OHIO PRIMARY......

    What you didn't mention is President Obama was the REAL winner in Ohio as he received MORE votes than the others in the republican circus. Telling isn't it? People are on to Willard and they are REJECTING him AGAIN. In November let's send him back to his "pick-up" truck and Ann back to ONLY her two Cadillacs.

    March 8, 2012 01:07 pm at 1:07 pm |
  12. Obama 2012

    alright lets be real about this guys Romney can't deiced what team he fights for it changes every 20 minutes, the facts of gas prices are this whenever a democratic president is up for reelection gas prices sky rocket because Republicans control this country's oil the bush family owns a oil company the reason it was so low at election time in 08 was because it looked better for McCain and now that its time for Obama to be reelected it goes back up so they can blame it on him i'm sorry Romney is a sorry excuse for a candidate he's better than the other 3 but he still is bad and Obama they guy who is actually helping people who need it and not the rich will be getting my vote Obama/Biden 2012

    March 8, 2012 01:12 pm at 1:12 pm |
  13. Obama 2012

    Any sane person wouldn't put Mitt Romney's name in the voting ballot this presidential election, and the states should be sane and comprehensive enough to know not to vote for him. After all, everybody brags about how they want a president who wants change, right? Well,why not vote for Obama? He's the one we should be voting for... NOT Romney.

    March 8, 2012 01:21 pm at 1:21 pm |
  14. ourjungle

    Yes, the GOP candidates battle through the long days and long nights,month after month, but a GOP junk yard dog will emerge.....to face the final battle,not a whimper,nor a whine will you hear.

    March 8, 2012 01:44 pm at 1:44 pm |
  15. geg

    why do people keep voting for republicans get rich fast scams economy

    March 8, 2012 01:59 pm at 1:59 pm |
  16. Rudy NYC

    GonzoinHouston ordered

    Folks on both sides, cool it! The price of gas has little or nothing to do with who's in the White House
    -------------
    The only folks around here blaming Presidents are those on the right, Gonzo.

    March 8, 2012 02:02 pm at 2:02 pm |
  17. Dave

    Mitt Ronmey continues to lose support from everybody with the exceptio of those making at least 100K. I wonder that is. Romney has already prooised tax breaks for the richest while everyone else gets the bill. Romney screwed up Mass and he will screw up the country if elected.

    March 8, 2012 02:16 pm at 2:16 pm |
  18. Heather

    It's a good thing Romney's got deep pockets. He has to do double defense, GOP candidates are attacking and at the same time Obama's camp has already started the general election process with Romney attack ads.

    March 8, 2012 02:27 pm at 2:27 pm |
  19. packerfans

    Mitt dont against Obama this time until over Gop and winning then against Obama right time. Obama or DEM and GOP Rick and Newt want you spend money against Obama and could not afford for against Rick and Newt!! The GOP is not over yet!! Go Vote for Mitt Romney!!

    March 8, 2012 02:34 pm at 2:34 pm |
  20. Four and The Door

    Dave
    Mitt Ronmey continues to lose support from everybody with the exceptio of those making at least 100K. I wonder that is. Romney has already prooised tax breaks for the richest while everyone else gets the bill.
    _________________________________________________________________________________________________
    Romney's tax proposal is a 20% reduction for everyone. Obama wants to talk about fair? That's fair. Not a political game.

    March 8, 2012 02:41 pm at 2:41 pm |
  21. Rudy NYC

    Truth wrote:

    Obama told the American people if we just spent a TRILLION dollars we could spend our way to prosperity and a 6% unemployment rate at this time and unemployment would not get above 8%.
    -------------------
    Actually, a transition team aide made the promise about 8% unemployment back in early December of 2008. That was before they had access to actual jobs and economic figures that the Bush administration was keeping from the public. We were losing jobs at a much larger rate following TARP than what was first reported.

    In a State of the Union speech given in early February, Pres. Obama said that the economic recovery would take "several years." In fact, those are the main reasons whey both Dodd-Frank and Health Care Reform do not kick in until 2013 and beyond. They wanted to wait until the economy had a chance to stabilize and recover before enacting those bills.

    It has been conservative media that has repeatedly used the phrase "spend our way to prosperity." No one made any mention or predictions of 6% unemployment until you did, just now.

    March 8, 2012 02:45 pm at 2:45 pm |
  22. Rudy NYC

    Four and The Door:

    Romney's tax proposal is a 20% reduction for everyone.
    ---------------------
    That is just one part of it. He also repeated talks about "broadening the base" which means making people who pay less now, pay more later. His plans also call for many more cuts that would apply mostly to wealthiest amongst us.

    Also, MItt Romney's tax proposal would cost us a trillion dollars in revenue. If he does not make spending cuts, then our annual deficit will be $2.5 trillion. Romney has not indicated where he would make the cuts of that size. In other words, should he win and Democrats are forced to block his tax proposals, he will blame Democrats for any and all failures of his doomed econmic policies and vision.

    March 8, 2012 02:51 pm at 2:51 pm |
  23. Tom

    puckerupfan –

    Maybe Romney will actually do more to help the public schools systems educate there students on proper grammer? Hooked on Phonics has definetely failed you...

    Go pound sand in 2012...

    March 8, 2012 02:52 pm at 2:52 pm |
  24. El Flaco

    Which is the truth?

    The things that Romney is saying today to get the nomination?

    The very different things that Romney said in the past in front of different audiences?

    The very different things that Romney will probably say to win the election if he is nominated?

    The very different things that Romney will probably say as President if he is elected?

    None of the above?

    A vote for Romney is like throwing a dart at the phone book. You have no idea who or what you are voting for.

    March 8, 2012 02:58 pm at 2:58 pm |
  25. Rickster

    "U.S. unemployment, as measured by Gallup without seasonal adjustment, increased to 9.1% in February from 8.6% in January and 8.5% in December.

    The federal government recorded its worst monthly deficit in history in February, according to a preliminary report Wednesday from the Congressional Budget Office that said the deficit in fiscal year 2012 is already more than half a trillion dollars."
    ___________________________________________________
    Just two of the stories out today....and yet, brain-dead democrats will still vote for President Failure.

    March 8, 2012 03:07 pm at 3:07 pm |
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