Obama and Romney ahead in ad fight
March 8th, 2012
10:18 AM ET
2 years ago

Obama and Romney ahead in ad fight

(CNN) - The most aired political ads of the 2012 election cycle prove it's a battle between President Barack Obama and Republican frontrunner Mitt Romney, at least when it comes to television advertising.

The five spots run most during the presidential campaign include commercials from the Obama re-election campaign, a Republican super PAC, the Romney campaign, a pro-Romney super PAC and the Democratic National Committee, according to a report from the Campaign Media Analysis Group (CMAG).

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"The top five, while arguably not surprising, serve as a reminder of the general election campaign that awaits beyond all the state-by-state delegate math and discussion of GOP base issues," CMAG Vice President Elizabeth Wilner said. "Taken together, the ads focus mainly on economic and ethics themes."

The pro-Obama commercial, "Unprecedented," took the top spot with 6,190 views to date. The ad, which went on the air in January, sought to defend the president's record on jobs and ethics and issue a counter attack to criticism over Solyndra.

"Shovel Ready," sponsored by the conservative super PAC Crossroads GPS, went on the air in June 2011. It targeted Obama's economic record and aired 5,057 times.

The positive "Moral Responsibility" ad from the Romney campaign, narrated by the candidate, is still airing on television with 5,006 viewings to date.

"Values," a spot from the super PAC supporting Romney's candidacy, criticized rival candidate Rick Santorum over votes he cast while representing Pennsylvania in Congress. It aired 4,650 times and on television.

The Democratic National Committee promoted Obama's jobs plan, using footage from his address to Congress in September 2011, in "14 Months," which aired 4,387 times.


Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (79 Responses)
  1. The Greedy Old Pigs declared class war on US!

    "Well you leftist really change your tune and reality based on who is in the Whitehouse because when oil prices shot up before, it was all George Bush and Dick Cheney's doing."

    You really need to start paying attention, junior, because this has been explained to you many times. GWB was blamed because he failed to rein in speculators who were making massive profits while driving up gas prices, Now, fast forward to the present and compare and contrast. Does President Obama want to rein in speculators? Yes, though he is blocked by your GOBP deathcult which opposes regulation of speculators. Your GOBP deathcult is also ramping up their warmongering in the ME and speculators have bid prices up based on a possible confrontation with Iran. Again, President Obama is trying to ratchet down tensions. So right now your GOBP deathcult OWNS the gas price hike, and opposes the President's efforts to reduce those prices. Now take your medicine and speak no more of this subject until you learn something.

    March 8, 2012 03:08 pm at 3:08 pm |
  2. bc runner

    @Four: Yesn Romney promised everyone a 20 percent tax reduction and promised to balance the budget. The problem is his tacuts will increase the deficit by 4.8 trillion.

    March 8, 2012 03:10 pm at 3:10 pm |
  3. The Greedy Old Pigs declared class war on US!

    "Romney's tax proposal is a 20% reduction for everyone."

    You might want to revisit the phrase "Figures don't lie but liars figure." That 20% is meaningless without context. When his tax plan is scored out, three quarters of the tax cuts go to the wealthy. Quite a contrast when three quarters of Americans want the wealthy to pay more via the millionaire tax. Rmoney really can't win if he sticks with his plan, since it flies in the face of what America wants.

    March 8, 2012 03:11 pm at 3:11 pm |
  4. Anonymous

    "A vote for Romney is like throwing a dart at the phone book. You have no idea who or what you are voting for."

    How true. Calling him a flip-flopper is an insult to dying fish. Calling him spineless is an insult to jellyfish.

    March 8, 2012 03:13 pm at 3:13 pm |
  5. Don

    @Taran I live in Florida the reference you made to $5.89/gallon is for 2 gas stations adjacent to Orlando International Airport..nice try. Everything sounds better if you present information that supports your bias. Oil is plentiful in Alaska or so it would seem with rigs on the North Slope as well as a pipeline so why isn't gas ultra cheap instead of costing $6.34/gallon?

    March 8, 2012 03:19 pm at 3:19 pm |
  6. The Real Tom Paine

    Where are your sources for your figures, Rickster? Seems like you righties are pretty sloppy with admitting what your sources are, probably because you know its nothing more than intellectual babyfood masquerading as propaganda.

    March 8, 2012 03:25 pm at 3:25 pm |
  7. n

    Romney is for rich people he does not care about common Americans he is a lier he will never be a good president.

    March 8, 2012 03:27 pm at 3:27 pm |
  8. Anonymous

    Don, nice catch. It's great when everyday Americans stay informed and call out these lying propagandists. He probably got that from Fakes News or some sketchy rightwing radical site that served up that misinformation knowing idiots like him would spread it around unquestioningly. Keep up the good work, Don.

    March 8, 2012 03:32 pm at 3:32 pm |
  9. The Real Tom Paine

    Taran, it would seem as thought you are going for the cherrypicking prize on comments today. By the way, the review process for a pipeline is by no menas comparable to healthcare reform. The pipeline was approved, only the environmental review needed to be completed: comparing that to the perceived lack of imput the GOP feels it did not have in the year the healthcare reform bill was debated is disingenuous at best, and downright lazy at worst. Since I work with the pipeline business on a daily basis, I think I know what is involved far better than most people here do.

    March 8, 2012 03:35 pm at 3:35 pm |
  10. Rudy NYC

    Rickster wrote:

    Just two of the stories out today....and yet, brain-dead democrats will still vote for President Failure.
    -----------------------–
    Since when did Gallup begin recording unemployment figures?

    We have had annual deficits over a trillion dollars since the final fiscal year of the Bush administration, which set a record of $1.5 trillion. I should also point out that since record set in the final year of the Bush administration, our annual deficits have slightly decreased from one year to the next, and the rate of decrease is growing.

    March 8, 2012 03:42 pm at 3:42 pm |
  11. Wylie-Mike

    This will be a battle between deceptive narratives and facts.
    Hollywood has the upper hand in this one. Our President has an army of Fluffers to keep the American People aroused in his favor so that their sense of reality doesn't kick in.

    March 8, 2012 03:42 pm at 3:42 pm |
  12. sky

    Arizona just passed a bill that requires people laid off their jobs to take a Drug test for Unemployment benefits. What a waste of Taxes payers money.

    March 8, 2012 03:57 pm at 3:57 pm |
  13. Ltinny

    Why anyone would vote for Romney is beyond me. He only paid 13.9% on his taxes...thanks to loopholes in the tax code that Congress does not want to close. In addition, he has money off shore....???? that is an insult to any American. He is the last thing this country needs, unless you want to go back to the cast system and be a serf.

    March 8, 2012 04:04 pm at 4:04 pm |
  14. Rudy NYC

    Don asked:

    Oil is plentiful in Alaska or so it would seem with rigs on the North Slope as well as a pipeline so why isn't gas ultra cheap instead of costing $6.34/gallon?
    ----------------–
    Thanks, Don.

    I would be willing to be that $6 gasoline in Alaska is just as misleading as $6 gasoline in Tampa. Did you notice that Taran chose to ignore national averages? I had a post debunking the price claims that appeared for a few minutes and went away.

    March 8, 2012 04:05 pm at 4:05 pm |
  15. BOsick

    If Romney is a flip-flopper, Obama is a much worse one. Promised transparency, 8% unemployment, cut the national deficit in half, just to name a few. What did we get? Deals behind closed doors, over 9% unemployment, and a national deficit that has almost doubled since he took office. That's not to mention the price of gasoline doubling. Even after all this his spin machine and some of you here want to talk about his wonderful "accomplishments". UNBELIEVEABLE!

    March 8, 2012 04:07 pm at 4:07 pm |
  16. Ltinny

    If Romney drops everyone's taxes by 20%..then will he be paying any taxes???...since he only paid 13.9% this past year!..What a joke...the guy really thinks Americans are that stupid.

    March 8, 2012 04:08 pm at 4:08 pm |
  17. SuperD

    What makes me laugh is now we have all these Liberals on this board who are now experts in the Oil Industry that they disdain, and now talk about supply and demand economics which they ignore all most everytime in any economic issue.

    I mean do you guys ever read your posts? Hypocrites

    March 8, 2012 04:09 pm at 4:09 pm |
  18. Truth and Nothing But the Truth

    The Real Tom Paine - Since I work with the pipeline business on a daily basis, I think I know what is involved far better than most people here do.
    ============================================================================================
    So is it true that the Keystone Pipeline review process has been going on for 3 years now?

    And if these pipelines (that criss cross this country to the tune of thousands of miles) are so dangerous, why are ANY of them built? Why is THIS pipeline so different? Answer: Obama politics.

    March 8, 2012 04:09 pm at 4:09 pm |
  19. Four and The Door

    bc runner
    @Four: Yesn Romney promised everyone a 20 percent tax reduction and promised to balance the budget. The problem is his tacuts will increase the deficit by 4.8 trillion.
    _________________________________________________________________________________________________
    Good try, but completely false. Here's the point. If Romney is elected our debt goes down in the first 4 years. If Obama is re-elected everyone knows we can expect debt to shoot past $25 trillion by the time he's done.

    In any event, if this election turns out to be based on the economy ( and it will ), Obama loses. Watch him try to divert that attention. He's so desperate I would say at this point everything is still on the table. Romney 2012!

    March 8, 2012 04:17 pm at 4:17 pm |
  20. roy

    I wish Larry the Cable guy was running I would vote for him he would be the best qualified.

    March 8, 2012 04:18 pm at 4:18 pm |
  21. The Real Tom Paine

    Truth, building a pipeline takes time to prepare. Its not done overnight. Like any other infrastructure project, there are a lot of variables to consider, and since I doubt you are involved in the planning or construction of one ( as I am) I doubt you can appreciate that. It has to factor in the least amount of risk to the company, the environment, EVERYONE, as well as maximum benefit. The politics you talk about don't factor into it: if anything, rushing an infrastructire problem leads to deadly consequences, or does that not matter to you? The GOP pushed the permitting because of their political calculations, and the willingness to score cheap short-term shots at the expense of the people who live there, not out of some real desire to help ease unemployment ( which will be of minimal impact after the pipeline is built).

    March 8, 2012 04:19 pm at 4:19 pm |
  22. BOsick

    If Romny is a flipflopper, Obama is a worse one. He flipfopped on his view of superpacs, he flipflopped on not allowing lobbyists to work for his administration, he flipflopped on his promise to renegotiate NAFTA trade agreements, he flipflopped on closing GITMO-need I go on? The national deficit has almost doubled since Obama took office, unemployment has soared and the price of gasoline has doubled. There's more but there is not enough space here.

    March 8, 2012 04:24 pm at 4:24 pm |
  23. Rudy NYC

    sky

    Arizona just passed a bill that requires people laid off their jobs to take a Drug test for Unemployment benefits. What a waste of Taxes payers money.
    --------------–
    Evenutally, all of those laws will be overturned as being in violation of the 4th Amendment, Illegal Search and Seizure without probable cause.

    March 8, 2012 04:29 pm at 4:29 pm |
  24. The Real Tom Paine

    Really, Four? The debt will go down when he cuts taxes and boosts defense spending to pay for all the invasions someone else's kids will have to fight? Seems to me I've seen that movie before, and it ended very badly for the GOP.

    March 8, 2012 04:34 pm at 4:34 pm |
  25. Just Say No To Flipper

    "If Romney is elected our debt goes down in the first 4 years."

    Well then, genius, tell us how a plan with way more tax cuts than spending cuts will bring down the deficit in ANY year.

    March 8, 2012 04:36 pm at 4:36 pm |
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