(CNN) – Team Obama is releasing a movie trailer Thursday, followed by a debut of the 17-minute campaign film next week.
The film, "The Road We've Traveled," comes out March 15 and will chronicle the president's first term in office, officials said.
But the trailer - just like the real movies - comes out Thursday.
The trailer is narrated by Tom Hanks, who asks, "How do we understand this president and his time in office? Do we look at the days headlines or do we remember what we as a country have been through?"
In interviews, senior strategist David Axelrod, former Chief of Staff Rahm Emanuel, Vice President Joe Biden and others recall the behind-the-scenes discussions about the economic crisis, health care reform, the auto industry bailout and the raid that killed Osama Bin Laden.
"His advisers would ask where to begin? Which urgent need would he put first?," Hanks asks.
Breaking up the interviews are now-iconic images of the president accepting the nomination in Denver and speaking in Grant Park on election night. It also includes close-ups of Obama and his White House team in what appears to be exceptionally tense meetings.
If the message isn't clear, the graphics spell it out: "This is a film about determination and progress."
Campaign manager Jim Messina says the film is about the president's first term accomplishments. Like all these campaign films, it's clearly intended to build a campaign narrative. Based on the trailer, it seems that narrative is, at least in part, about a president who managed unexpected crises with resolve and a steady hand.
Campaign officials say they'll show the movie at house parties and events across the country. The film is by Oscar- winning director Davis Guggenheim, who also made the president's 2008 campaign documentaries.
Kirsten Kukowski, a spokesperson for the Republican National Committee, said the American people "don't need a movie trailer or a 17 minute documentary to know what the president accomplished over the past three years."
"Unfortunately Americans feel Obama’s accomplishments each and every day after President Obama led our country to higher unemployment, record debt, and higher gas prices," Kukowski said in a statement. "The question is what does another Obama term mean for America? From the promise of fewer jobs, tax increases, more debt, and the implementation of Obamacare, we literally cannot afford another four years of President Obama."