New Democratic super PAC looks beyond 2012
Rather than focus on 2012, PAC+ is aiming their efforts at the 2016 election and beyond.
March 21st, 2012
04:07 PM ET
2 years ago

New Democratic super PAC looks beyond 2012

(CNN) – A new, Democratic-aligned super PAC has entered the scene, and among their goals: "We have plans to turn Texas red to blue by 2016," spokeswoman Lorena Chambers said.

PAC+ says the official Democratic Party committees are rightly focused on the next election. But this group, billed as "The People's Super PAC," is focusing a national fundraising effort on voter identification and outreach in six states aimed at success in 2016 and beyond. They announced plans to inform and mobilize scores of Democratic voters - particularly "people of color and progressive whites," the group said in a statement.

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A couple leading the organization, Steve Phillips and Susan Sandler, contributed millions to Power PAC, which was active in the last presidential election cycle. Maria Echaveste, the group's senior advisor, was Deputy Chief of Staff to President Bill Clinton.

Chambers told CNN the group aims to raise $10 million before the November 2012 election, and sees the potential to raise up to $24 million every year. That goal could be met by a small portion of households with disposable income – those making over $100,000 annually – contributing $20 monthly, which the organization's Twitter feed describes as "dues."

The six target states include three battleground states - Arizona, New Mexico, and Ohio – as well as two Republican-leaning states – Georgia and Texas - and the more reliably Democratic California. The group said the states were selected strategically.

"There are core areas in California that are deeply red," Chambers said. "We really want California to become completely blue, and not just enough blue that it feeds to the Electoral College."

PAC+ is seeking to capitalize on perceived weaknesses in largely Republican Texas and Georgia, where Hispanic populations have favored Democrats over Republicans and are generally clustered together. "If we can actually just focus on those 10 counties in Texas we can turn the entire state blue," Chambers said.

She suggested the organization's strength shouldn't be measured by the 2012 presidential race, where campaigns and super PACs are spending millions to persuade voters to reelect President Obama or defeat him with one of four Republican candidates. But PAC+ wasn't created primarily to provide additional Democratic firepower this cycle.

"We're going to spend dollars in Texas but it's not necessarily going to help the president get reelected," Chambers said, highlighting the long-term focus of PAC+.

That effort will include voter outreach, mail, staff, offices, and, yes, radio and television ads "in a nice balance," she said.

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Filed under: 2012 • Democrats
soundoff (14 Responses)
  1. Rudy NYC

    Texas! They aiming pretty deep into the heart of modern conservatism. That's where the oil is. That's where the wealthiest and most influential evangelicals are located. This is serious news.

    March 21, 2012 04:16 pm at 4:16 pm |
  2. Truth and Nothing But the Truth

    They announced plans to inform and mobilize scores of Democratic voters – particularly "people of color and progressive whites," the group said in a statement.
    =========================================================================================
    Well isn't that special. The racist Democrat Party using race to divide the country even more than they do now with their class warfare tactics. Yes, they are truly the party of hate speech and division.

    March 21, 2012 04:21 pm at 4:21 pm |
  3. Truth and Nothing But the Truth

    Turning Texas red huh?! Are they going to sell it to Cuba?! About the only way it is going red!! These people are truly delusional.

    March 21, 2012 04:26 pm at 4:26 pm |
  4. GROVER NORQUIST IS A ENEMY OF THE STATE

    Shoot! Texas may turn blue this year. What they need to focus on is taking over predominately red districts. Places such as Dallas & Austin.

    March 21, 2012 04:29 pm at 4:29 pm |
  5. Truth and Nothing But the Truth

    So if the Demorcats can form a race based SuperPAC why can't the KKK and skinhead crowd form a white supremicist SuperPAC? If it is legal to organize by race why should white people be discriminated against? First you outlaw racial discrimination claiming to create a color blind society and apply it to whites and then start forming non-white based organizations?

    Do you all see the pandora's box the Democrat Party toys with? Are they trying to start or encourage race riots???

    March 21, 2012 04:34 pm at 4:34 pm |
  6. Squealy

    Ah, the sweet sound of the Super Pac debacle turning around to bite it's supporters in the behind.

    March 21, 2012 04:36 pm at 4:36 pm |
  7. Wire Palladin, S. F.

    The republican party of the lily white is calling the diverse party racist? Now that is special.

    March 21, 2012 04:38 pm at 4:38 pm |
  8. Rob

    Truth and Nothing But the Truth: "Turning Texas red huh?! Are they going to sell it to Cuba?! About the only way it is going red!! These people are truly delusional."

    Why do you care? You're probably from Canada. In the US, Democrats = Blue, Republicans = Red. In Canada, Liberals = Red, Conservatives = Blue.

    March 21, 2012 04:44 pm at 4:44 pm |
  9. diridi

    Any one who has head will vote for Direct Democratic Ticket and Obama. Period. Even Texas is changing. It is going to be a democratic state, with lot of oriental population and Latinos..True, because GOP is totally bunch of Idiots.

    March 21, 2012 04:48 pm at 4:48 pm |
  10. Mike in Texas

    II think they can totally do it... Texas year by year has grown in population with minorities. This last election for Governor, Mark White did really well. Rick Perry did not win by a landslide like in past elections. I know it would be hard to do but I think they have a shot of turning Texas BLUE or at least a battle ground state..

    March 21, 2012 04:57 pm at 4:57 pm |
  11. Don

    "We're going to spend dollars in Texas but it's not necessarily going to help the president get reelected"........

    Got that right. Obama has screwed the good people of Texas. There's no way we're going to help him get reelected.

    March 21, 2012 04:59 pm at 4:59 pm |
  12. cali girl

    Truth, you did not read the article. The Democratic voters doing the work consist of blacks and progressive white voters.
    Nothing is racist at all about it.

    March 21, 2012 05:02 pm at 5:02 pm |
  13. Bill in Florida

    To Fraud and Nothing But the Fraud: the difference between the two parties regarding race is that the Democratic Party EMBRACES racial diversity, while the Rethugs are the Angry White Man Party.

    Since you're one of the angry white men who makes up the GOP, I don't expect facts to get in your way of thinking, but in 30 years, whites in this country will be a MINORITY race. Better start getting used to African Americans and Hispanics in positions of power.

    March 21, 2012 05:06 pm at 5:06 pm |
  14. Edwin

    I would never have guessed Texas' status as a red state was vulnerable, but I guess the signs were there all along... if the state was so solidly conservative, there would not have been a need to manipulate the legislative districts so much, every ten years, to keep too many Hispanics from voting in the same district...

    March 21, 2012 05:35 pm at 5:35 pm |