(CNN) – A new, Democratic-aligned super PAC has entered the scene, and among their goals: "We have plans to turn Texas red to blue by 2016," spokeswoman Lorena Chambers said.
PAC+ says the official Democratic Party committees are rightly focused on the next election. But this group, billed as "The People's Super PAC," is focusing a national fundraising effort on voter identification and outreach in six states aimed at success in 2016 and beyond. They announced plans to inform and mobilize scores of Democratic voters - particularly "people of color and progressive whites," the group said in a statement.
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A couple leading the organization, Steve Phillips and Susan Sandler, contributed millions to Power PAC, which was active in the last presidential election cycle. Maria Echaveste, the group's senior advisor, was Deputy Chief of Staff to President Bill Clinton.
Chambers told CNN the group aims to raise $10 million before the November 2012 election, and sees the potential to raise up to $24 million every year. That goal could be met by a small portion of households with disposable income – those making over $100,000 annually – contributing $20 monthly, which the organization's Twitter feed describes as "dues."
The six target states include three battleground states - Arizona, New Mexico, and Ohio – as well as two Republican-leaning states – Georgia and Texas - and the more reliably Democratic California. The group said the states were selected strategically.
"There are core areas in California that are deeply red," Chambers said. "We really want California to become completely blue, and not just enough blue that it feeds to the Electoral College."
PAC+ is seeking to capitalize on perceived weaknesses in largely Republican Texas and Georgia, where Hispanic populations have favored Democrats over Republicans and are generally clustered together. "If we can actually just focus on those 10 counties in Texas we can turn the entire state blue," Chambers said.
She suggested the organization's strength shouldn't be measured by the 2012 presidential race, where campaigns and super PACs are spending millions to persuade voters to reelect President Obama or defeat him with one of four Republican candidates. But PAC+ wasn't created primarily to provide additional Democratic firepower this cycle.
"We're going to spend dollars in Texas but it's not necessarily going to help the president get reelected," Chambers said, highlighting the long-term focus of PAC+.
That effort will include voter outreach, mail, staff, offices, and, yes, radio and television ads "in a nice balance," she said.