(CNN) - Mitt Romney may be sick of hearing about the Etch A Sketch, but the children's toy maker, Ohio Art, is enjoying the spotlight.
As Romney's competitors, Newt Gingrich and Rick Santorum, show no sign of dropping their Etch A Sketch attack on the former Massachusetts governor, the Ohio company says its stock price and sales surged on Wednesday and Thursday.
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"Happy to see Etch A Sketch, an American classic toy, is DRAWING attention with political candidates as a cultural icon and important piece of our society. A profound toy, highly recognized and loved by all, is now SHAKING up the national debate. Nothing is as quintessentially American as Etch A Sketch and a good old fashion political debate," said Martin Killgallon, the company's marketing vice president, in a statement.
The Etch A Sketch uproar began when Eric Fehrnstrom, a senior Romney adviser, said on CNN's "Starting Point" Wednesday morning that the campaign would "hit a reset button" to take on President Barack Obama in the fall if Romney wins the GOP nomination.
"It's almost like an Etch A Sketch – you can kind of shake it up, and we start all over again," Fehrnstrom said.
Romney's rivals seized on the comment, saying it builds on the perception of Romney by some that he has flip flopped on issues.
"We are pleased with the added attention being drawn to Etch A Sketch which is truly one of the most recognizable, iconic and fun toys ever developed," Killgallon said.
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I'm happy that a whole new generation of people are actually discovering what an Etch-A-Sketch is. A little low-tech fun in a high-tech world.
Relive the classic drawing fun of Etch A Sketch on your iPhone or iPod. Touch, draw, dazzle; all digitally with the multi-touch features. Use both knobs at once, just like the real Etch A Sketch.
Want to start over? Just shake to erase.
For the Man with Everything who whats to be President !
An Etch A Sketch is a great representation of Romney. The man flat out lies and gets away with it. I blame the news media CNN. Fox never will. Only MSNBC calls everyone to task!!!
The bad thing is Romney"s Bain Capital owns the factory that makes the Etch-a-Sketch, so his pro. are going up. MAYBE IT WASN"T A GAF.
"American classic toy" my butt!!! In 2001 Ohio Arts got rid of all their union employees in Bryan OH and outsourced ALL manufacturing to Senzhen China! Only company headquarters remain in Ohio.
Romney's Flip Flops should be the slogan for the next model of Etch A Sketch, and pic of him to match!!!
Go figure!!! Lol
@jack johnson I don't mind if he gets a 100 times richer, I just don't want him to become the President
Well Ohio Art, since you are taking such advantage of this new popularity brought your way, with the uptick in stock prices and free media attention, don't you think it's time to start producing the Etch a Sketch in the U.S. again as opposed to China?
OK – when is some campaign doofus gonna help bring back the Slinky?
I can think of many analogies related to the GOP candidates, currently and formerly running!
Yeah, Bain had part ownership in Ohio Arts (maker of Etch-a-Sketch) and convinced them to move their manufacturing from Ohio ($9.00/hour) to China ($.27/hour). Imagine what Romney can do for America!