Romney and allies dominate Wisconsin airwaves, Santorum super PAC goes up Tuesday
March 26th, 2012
03:23 PM ET
3 years ago

Romney and allies dominate Wisconsin airwaves, Santorum super PAC goes up Tuesday

Washington (CNN) - Mitt Romney's campaign bought its first broadcast ad time in Wisconsin as it dramatically escalated its ad presence in the state.

It purchased $695,000 worth of ads that started running Saturday and will go through next Tuesday’s primary, according to a Republican media consultant not affiliated with a campaign or a super PAC who is tracking campaign ad buying.

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The campaign spent $100,000 for commercials this past weekend, according to CNN's ad consultant Kantar CMAG, splitting that amount between its new positive ad painting Romney's record as governor of Massachusetts as proof of his fiscal conservatism and one attacking Rick Santorum.

The attack ad uses a clip from the CNN Arizona debate when the former Pennsylvania senator admitted he voted for bills that included funds for family planning although he personally opposed such programs. "When you are part of the team sometimes you take one for the team," Santorum said during the debate.

The stepping up of the Romney campaign's ad efforts in the state comes as both sides start focusing more attention and effort in Wisconsin with its April 3rd primary just a week away. Late last week it had only invested $34,000 for cable ads there. The Romney buy means ads will be seen throughout the state.

Mirroring the same kind of attack, the super PAC supporting Romney is spending heavily in the state with its ad also taking direct aim at Santorum. It bought almost an additional $1,000,000 for ads beginning Tuesday that will bring its total for broadcast and cable time in the state to $2,292,000.

The pac also bought another $867,000 worth of broadcast and cable ad time in Maryland, which also votes next Tuesday April 3rd, according to the GOP ad tracker. That brings Restore Our Future's total in Maryland to $1,324,000. No other campaign or super PAC has any commercials running there.

Santorum's campaign had bought only $54,770 for cable time in the state for commercials running through Monday and was trying to raise $250,000 for a new statewide cable buy.

"We need to raise $250,000 before midnight to make certain voters in Wisconsin…hear the truth about who Rick Santorum is and what he stands for," Santorum campaign senior adviser John Brabender wrote in an email solicitation Sunday.

The super PAC backing Santorum–the Red, White and Blue Fund–bought $500,000 of broadcast and cable time for commercials set to begin airing in the state Tuesday.

Earlier in the day the group had said it would commit $300,000 for ads but decided to bump up the amount.

Both the Santorum campaign and its allies hope the demographics of Wisconsin - for example, the state's large percentage of blue collar workers - could help the former Pennsylvania senator have a strong showing in a primary that is shaping up to be a key battle..


Filed under: 2012 • Ads • Mitt Romney • Rick Santorum • Wisconsin
soundoff (35 Responses)
  1. Oscar Herbert

    Romney is the strongest candidate because his proposals are reasonable, his responses are rational, and his record of financial conservatism is exemplary. We count on Romney to deliver the smarter, smaller, more efficient government we need.

    March 26, 2012 04:51 pm at 4:51 pm |
  2. Nobodies Pon

    mpepper the reason this country is going crazy its not the first time this has happened. How many times doess it need to happen. If sorry white people were not so lazy along time ago. This would have never happen. Trayvon would be in africa doing whatever. Just because you are use to white people kill black kids. Doesnt mean that i need to get use to it. What are black peolpe dogs, cats or whatever. Race card is all theGOP know how to play. Funny a blackman has to shut up when one of his own is killed,but as soon as a black does something to a white person he gets the chair and life. People on this blog brought up Oj mind you Oj got arrested and went to trial.Zimmerman went home and packed a suitcase and fleed to a unknown location.Why because he is a killer. He is acting like a gulity person,but because people want to kill him now he is a victim and needs protection from the new black panter party. They need tto arrest him for his safety if it ddoesnt happen soon it will be two killings instead of one

    March 26, 2012 04:57 pm at 4:57 pm |
  3. Sniffit

    Hey, as long as we're ont he R&R line of thought, let's just break it down to brass tacks:

    The GOP wants to repeal and replace the middle class with third world labor supply. If you're not wililng for the vast majority of Amurika to be one, they'll find one elsewhere.

    March 26, 2012 04:57 pm at 4:57 pm |
  4. ST

    Can anyone enlighten me on this: If Obamacare and Romneycare are identical, and Romney wants to repeal and replace Obamacare, does this mean he will also do the same to his own care (Romneycare)? Something doesn't add up here!

    March 26, 2012 04:57 pm at 4:57 pm |
  5. Sniffit

    "Sandy. You do understand that what Mitt Romney recommended that GM and Chrysler needed is pretty much actually what happened with GM and Chrysler? $60 billion later? A managed bankruptcy. What's the difference? The American taxpayer is still out $25 billion on GM stock. This one is a win in Romney's column. And a loss in the column of the American taxpayer who is paying about $1 billion a year interest on that $25 billion bailout loss."

    Except what Mittens proposed would never have worked beacuse what saved GM and Chrysler is the gov't coming in and loaning the money on condition of them restructuring. Under Mittens plan, it would have required private investors to pony up that dough and guess what? THERE WERE NONE WHO WOULD HAV BEEN WILLING TO DO SO. NONE NONE NONE. In other words, Mittens' proposed solution (a) only exists and works in the unreality of ideological lala land and (b) therefore would have resulted in the complete collapse of GM and Chrysler folowed by complete liquidations that would have more than likley been bought up by Chinese investors.

    March 26, 2012 05:01 pm at 5:01 pm |
  6. Oscar Herbert

    Romney is the right leader to re-energize our economy, protect our American way of life, strengthen our national security, and build a better future for our children tomorrow.

    March 26, 2012 05:01 pm at 5:01 pm |
  7. Sniffit

    "Romney is the right leader to re-energize our economy, protect our American way of life, strengthen our national security, and build a better future for our children tomorrow."

    Bumper stickers are usually shorter than that. You can do better.

    March 26, 2012 05:04 pm at 5:04 pm |
  8. Namejkane fl live from teapublican moon base no taxes, no regulation no health care, free gas.

    Throw these republican losers out and get your state back in order, the only place these republican losers belong is runing somila or the moon colony. If they were in Russia in the old days they would be put up againest the wall!!!

    March 26, 2012 05:04 pm at 5:04 pm |
  9. Anonymous

    "Obama needs to concentrate on getting us out the mess we are in as a country and quit playing the race card in the Treyvon Florida case, which is STATE JURISDICTION!"

    You must be too young to remember the civil rights era. The feds have jurisdiction too when civil rights are at stake.

    March 26, 2012 05:11 pm at 5:11 pm |
  10. Pam R

    As Americans our country should come first. We are going down worst than Greece. Can you run your housewhole without balancing your check book? I can't, this present has not pass a budget since in office. Raise tax on millionair, that would bring in two billion dollar per year, this president is spending more than a trillion in a year. Hey I voted for him but not again

    March 26, 2012 05:17 pm at 5:17 pm |
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