(CNN) –- President Barack Obama’s re-election campaign directly targeted Republican presidential front-runner Mitt Romney in a new ad released Monday.
Aimed at countering attacks on the president’s energy policies, the commercial marks the campaign’s second major ad buy and will air in six key battleground states. The Obama campaign ad purchase totaled about $1.1 million, according to a non-affiliated media consultant familiar with campaign ad buys.
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“Under President Obama, domestic oil production’s at an eight-year high,” the ad’s narrator says. “So why is Big Oil attacking him?”
The 30-second spot responds to the American Energy Alliance, which last week spent $3.6 million in eight states on a commercial that blames Obama for higher gas prices.
Taking issue with the group’s claims, Obama’s team highlights the president’s energy policies in its new campaign ad, notably his fuel efficiency standards proposal in November and efforts to promote renewable energy.
The commercial also points to a measure pushed by the White House last week that called for an end to tax breaks for major oil companies. The bill, however, failed to get the needed 60 votes to pass in the Senate on Thursday.
Pivoting to draw a contrast with Republicans, the ad mentions Romney by name and accuses the GOP front-runner of “standing with big oil” and “attacking higher mileage standards.”
According to the campaign, the ad will run in Colorado, Florida, Iowa, Nevada, Ohio and Virginia—all likely swing states in the fall. The largest purchase came in Florida, where the campaign will spent $500,000 to air the spot.
The ads indicates the latest sign that Democrats and the Obama campaign consider the general election already underway, with Romney as the presumptive Republican nominee.
Priorities USA, a super PAC supporting Obama, also came out with a new ad Monday linking Romney to “big oil” by saying the candidate wants to protect the industry’s record-breaking profits.
Earlier Monday, Obama himself hit back against Romney’s recent argument that the president has lost sight of “American exceptionalism.”
"It's worth noting that I first arrived on the national stage with a speech at the Democratic convention that was entirely about American exceptionalism,” Obama said during a White House press conference, though without mentioning Romney’s name. “And that my entire career has been a testimony to American exceptionalism."
Reacting to the Obama campaign’s new ad, Romney’s team argued on Monday the president was trying to “deflect” from high gas prices.
“It’s no surprise President Obama is spending his soon-to-be $1 billion war chest to attack Mitt Romney and deflect blame for his failure to control gas prices. His own Energy Secretary, Steven Chu, said in 2008 that we have to find a way to get the price of gas up to the level in Europe. It looks like he’s succeeding, and, unfortunately, the American people are worse off for it,” Romney spokesperson Andrea Saul said in a statement.
CNN's Kevin Bohn contributed to this report.
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What about Obama and his back door meetings with Union and other states who would vote for his Obamacare.
It never ceases to amaze me how blatantly the Republicans pander to big business, and no one calls them on it. Big Oil is making record profits and yet, the Republicans want to give them more tax breaks. The tax cuts that were given to them back when they were struggling several decades ago are still in place, and Romney and others still want to give them more, more, more. And because Romney and others claim to be Christian conservatives, the numb-minded masses of religious reactionaries will vote for them, all the while the Republicans are picking their pockets. Very strange. Well, at least we'll all feel morally correct as we pay $6.00 a gallon (don't laugh, many Europeans are already paying over $8.00 a gallon), thanks to continued gifts and relaxed regulations. Romney is a wealthy man because he has invested heavily in big buisness. Once he gets your vote, see what he does for you.
Obama/ Biden 2012!!!!!
Republicans love big oil. Subsidies is welfare for the rich. But affordable insurance will bankrupt the country. You all are too greedy.
Wouldn't it make sense to sit down with the oil companies and work out deals with them ? Hence, keep your oil prices down and we won't tax the crap out of you. Otherwise ...Go ahead and tax the crap out of us, we'll make it back by raising our oil prices.. Its a nobody wins or everybody wins situation ......
Shows how delusional the rethugs are when they blame Obama for rising gas prices. global demand for a diminishing resource is rising, creating high prices. DUH! Obama has been trying to steer us toward sustainable energy while increasing domestic production. big oil is attacking him because he wants to end their subsidies. again, DUH! and Romney is lying about Obama's record on energy because he's a rethug running for president. Super-DUH!
Rmoney is gonna look like roadkill whether he gets the nomination or not.
Romney is your man--- if you are one of the 1%ers or a corporation.
Please presdient obama stop blame on mitten roomey about gas prices that presdient obama are fault too high tax and gas price that is alright please presdient obama are take careful his word mouth blame roomey about gas price
I don't get it. While the oil industry is not particularly loved, it's hardly hated enough to make an effective attack ad. Maybe the DNC is test-driving a few points to see what gains traction with the voters. The fun will really start when they start linking Romney with W. It may not be relevant, or even fair, but it will still be effective.
Wonder what the GOP strategy will be over the next months when their fairytales are confronted with facts …
Tweet of the day from Matt Romney
Dad , keep gas prices high , Big oil is on our side.
Money to be made !
About time because the flip flopper has been campaining here in MD with lies and half lies.
Andrea Saul speaks for Mitt every time he messes up
Romney lies. Obama/ biden 2012. The only way forward
Energy issues are so much complex for the gopers to comprehend! and it's no easy to make it a political slogan like "The House Republican Plan for America’s Job Creators empowers businesses owners and entrepreneurs by allowing them to focus on what they do best – creating, innovating, and leading". CREATING, INNOVATING AND LEADING good sounding three words if you can't explain how!!! and why didn't Bush and his economic advisor now mitts advisor mr Hubbard couldn't creat, innovate and lead for the last lost decade?
I told these Republican idiots sell this nation to Big Oil, and China for a "dime". Nonsense. Folks, get educated. o.k, Bain-Capital. Corporations r people, my friend...nonsense.
Things Rmoney likes: Big Oil, Big Pharma, Wall Street, off-shore bank accounts.
Things Rmoney doesn't like: Car companies, alternative energy, average Americans, animals.
If Romney thinks he can control gas prices, he is just blowing smoke. Willard is just pandering to his uneducated republican robots.
At some point Mr. Liberal/Moderate/Conservative/Pro-choice/Pro-life/Pro-Obamacare/Anti-Obamacare Flip-Flopping Etch-A-Sketcher will get called out on his efforts to protect the fat-cats – especially big oil. With record drilling and record profits Romney feels they need special tax breaks AND subsidies? Really? Why?