(CNN) – George Romney was the butt of the jokes Sunday, but it was his son Mitt who took the "Mad Men" heat Tuesday from President Barack Obama's top campaign adviser.
Speaking on "CBS This Morning," David Axelrod derided Romney for espousing policies he said were from another era, using the AMC series set in 1966 to slam the Republican presidential hopeful.
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"Romney seems to look at the world through the rear view mirror," Axelrod said, listing a series of seemingly antiquated policies Romney has promoted on the stump.
"He wants to go back to the policies of the last decade on economics," Axelrod said. "And on other stuff, he says Russia's our greatest foe, he thinks employers ought to be able to decide if women should be able to get contraception coverage or not, every employer. If we drill for oil, that will solve our energy problem, no high fuel efficiency."
Axelrod concluded the former Massachusetts governor was taking fictional television a little too seriously.
"I think he watches 'Mad Men' instead of the evening news. He's in a time warp," Axelrod said.
On Sunday, Romney's father George was briefly mentioned on the series' season opener. A character working for another politician objected to a joint appearance with George Romney, referring to the candidate as "a clown."
George Romney launched a failed presidential bid of his own while serving as governor of Michigan. He went on to serve as former President Richard Nixon's secretary of housing and urban development.
Romney spokesperson Andrea Saul responded to Axelrod's comments, saying America's challenges are "too serious for President Obama and his team to be laughing about TV shows."
"If the White House spent more time worrying about the economy and less time worrying about Mitt Romney, maybe the country would be in better shape,” Saul said in an email.