RNC touts new 'leaner' yet 'speedier' response efforts
April 4th, 2012
02:07 PM ET
3 years ago

RNC touts new 'leaner' yet 'speedier' response efforts

Washington (CNN) - Tuesday afternoon was a good example of the message war being fought each day by the Republican National Committee.

President Barack Obama, at a speech in the nation's capital at the Newspaper Association of America, slammed the budget put out by congressional Republicans, calling it "so far to the right, it makes the Contract with America look like the New Deal."

– Follow the Ticker on Twitter: @PoliticalTicker

– Follow Paul Steinhauser on Twitter: @psteinhausercnn

And the president also criticized likely Republican presidential nominee Mitt Romney, saying "one of my potential opponents, Governor Romney, has said that he hoped a similar version of this plan from last year would be introduced on Day One of his presidency. He said that he's very supportive of this new budget and he even called it marvelous, which is a word you don't often hear when it comes to describing a budget."

Before the president finished his comments, the RNC had already returned fire.

"President Obama should be ashamed of himself for trying to score cheap political points by attacking Republicans' plans to reduce the deficit and save future generations from a debt crisis of his own creation," said RNC Chairman Reince Priebus, in statement blasted out by the party committee to political reporters email accounts.

Also in reporters in boxes, an RNC research email which slammed the president's record on dealing with the record debt and deficits.

As Obama spoke, the RNC live tweeted their opposition. And they put out web videos using clips of what they say were White House Press Secretary Jay Carney and Democratic National Committee Chairman Debbie Wasserman Schultz struggling to explain why the Democrats didn't have a budget of their own.

It's all part of what the RNC says is their leaner yet speedier response efforts.

"While our candidates are out there everyday trying to make the case why they should be the nominee, we are taking the case to the administration in different ways," RNC Communications Director Sean Spicer tells CNN.

His team maps out the president's public appearances in advance, as well as those by Vice President Biden and other top administration officials, to be able to hopefully respond quickly and effectively.

"Every single time that this president travels, we're able to get a full on operation wrapped around him, trying to get his re-election team to respond and get them off their game for a day," adds Spicer. "We defend the brand and our number goal every day is Obama. I can tell you on a Monday what a Thursday looks like, where we know where the president's going, how we plan on hitting them, what video we're going to sketch out."

In the case of Obama's Tuesday speech, which was well covered by the media, Spicer says that the RNC was ready with a game plan: "When the president goes on television and gives a speech to the AP at noon, by two or three o'clock we're pumping out our response, pushing it out through social media, getting it out to the cable news networks."

One change from past cycles is that their video operation is now in-house. Spicer says that means they can put out videos quicker, and cheaper: "We're spending less money but doing things we've never done before."
Hours before the president's speech Biden traveled to Norfolk, Virginia to give an address on college affordability. During the question and answer session he was asked by a student about soaring gas prices. The vice president promised a brief answer, but then went into an 11 minute response. The RNC quickly pushed the episode on YouTube and flooded Twitter.

Before Biden's speech, the RNC held a conference call with Republican Gov. Bob McDonnell of Virginia to offer a prebuttal. They say 15 Virginia reporters joined the call. The calls are a regular feature.

The rival effectively DNC practices many of the same tricks of the trade. But their mission is slightly different right now, as they've know all along who their presidential nominee would be in 2012.

The Republicans may soon officially know who their nominee will be, as former Massachusetts Gov. Mitt Romney's lead over this GOP rivals grows with each primary contest.

When the party gets a nominee, things will most likely change a bit for the RNC, but for now, Spicer says the job for him and his team of 33 people is "to take the game and bring it to a new level."

Also see:

Santorum on losses: 'It's halftime'

Romney pounces on Obama's budget remarks

Gingrich not pleased after shout out from Obama


Filed under: 2012 • Bob McDonnell • Joe Biden • Mitt Romney • President Obama • Republicans • RNC
soundoff (24 Responses)
  1. Wire Palladin, S. F.

    As long as no one fact checks the sorry GOP, they will be OK. When those pesky lies get called out, will be when the pubes will be in trouble. Ryan did not deny what the president said about the Ryan/Romney budget, Paul was hurt that the president would actually point out the flaws.

    April 4, 2012 02:13 pm at 2:13 pm |
  2. diridi

    No one in the right mind will ever vote for these Republican thugs of this nation.....true, true, and true.

    April 4, 2012 02:13 pm at 2:13 pm |
  3. Name

    That's true that Obama is never be good sport. He loves blame games as he should sing, "It is not my fault!!!". Well...he already kept his hair because he didn't work harder.

    April 4, 2012 02:17 pm at 2:17 pm |
  4. GOP Doubling Down on Fascism

    Rence Priebus sits around all day thinking of attack lines. Some of which make absolutely no sense and are irrelevant. He should spend more time at the strip club with his donors. From the beginning of this primary process, it's been a relentless attack on the President using hate filled rhetoric. The republicans have no solutions. If this was a competition about who can denegrade the other party most, republicans will never lose control of power.

    April 4, 2012 02:17 pm at 2:17 pm |
  5. Lisa P

    The more the RNC talks the clearer it becomes that they are simply full of smoke and hot air. I guess we should thank "new media" for making that apparent so much more quickly than usual. These guys are like the high school-aged volunteer who increased the font size on Scott Walker's two page economic plan so it would be longer than Tom Barrett's 56 page plan. We'll see how those tricks fly during the recall with a "fooled me once" electorate.

    April 4, 2012 02:19 pm at 2:19 pm |
  6. Rudy NYC

    from the article:

    President Obama should be ashamed of himself for trying to score cheap political points by attacking Republicans' plans to reduce the deficit and save future generations from a debt crisis of his own creation," said RNC Chairman Reince Priebus....
    ------------–
    What does Mr. Priebus know about shame when he has none of his own? It is pretty clear that Priebus just accused Pres. Obama exclusively of creating the debt crisis that we now face. Most of the current annual debt was created by his predecessor in the Oval Office. The current fiscal year will have a deficit slightly under $1 trillion, half of which comes from the Republican intrasigence on letting the Bush era tax cuts expire for the wealthy.

    April 4, 2012 02:24 pm at 2:24 pm |
  7. Rudy NYC

    Amendment 1 – Freedom of Religion, Press, Expression. – Ratified 12/15/1791

    Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.
    --------------------------–
    Seems pretty clear to me that the founding fathers wanted the US government to be a secular government that favored no religion, nor pertained to any religion. A secular government does not mean an aetheist ideology. It means that religion is not part of the equation, does not factor into the decision making processes, and does not belong in the picture at all.

    April 4, 2012 02:30 pm at 2:30 pm |
  8. Truth and Nothing But the Truth

    I'm sure countering the endless Obama and Democrat lies is a 24x7x365 operation requiring many people. Their LSM allies just pick them up and spread them too. Most of the press and media in this country are leftwing propaganda machines. Fox News is the only one that covers both sides. It is why they have become the biggest and the best, which just proves the truth always wins out over leftwing propaganda.

    April 4, 2012 02:31 pm at 2:31 pm |
  9. B

    Romney Robot has been reprogramed to repeat " He didn’t make the economy better, he made it worse.." Much faster now-

    April 4, 2012 02:34 pm at 2:34 pm |
  10. Sniffit

    "Republicans' plans to reduce the deficit and save future generations from a debt crisis of his own creation"

    1. Fact: Pathology of Plutocracy increases the debt more than simply allowing current law to continue. THE NUMBERS DON'T LIE.

    2. Fact: Obama didn't create the debt crisis but was handed it by Dubya and the GOP congresses that enacted multiple tax cuts for the rich, an unfunded prescription drug coverage expansion and two unfunded wars...not to mention the economic collapse that resulted from applying GOP deregulatory ideology to the financial industry.

    It's not journalism until you actually do research and use critical thinking skills to prevent the public from being lied to.

    April 4, 2012 02:34 pm at 2:34 pm |
  11. Sniffit

    ""When the president goes on television and gives a speech to the AP at noon, by two or three o'clock we're pumping out our response, pushing it out through social media, getting it out to the cable news networks.....""

    ...who we trust will do absolutely nothing to fact check our fabrications and spin or apply anything resembling critical thinking to our statements, all to avoid shattering the false equivalencies they have carefully constructed as the foundation for sensationalizing everything as a legitiamte controversy instead of pointing out that "this guy's telling the truth and that guy is a lying sack of monkeycrap...here, look at the facts."

    April 4, 2012 02:39 pm at 2:39 pm |
  12. Rudy NYC

    Truth wrote:

    ... Fox News is the only one that covers both sides. It is why they have become the biggest and the best, which just proves the truth always wins out over leftwing propaganda.
    ------------------
    Both sides? You're right. Just the other night Bill O'Reilly was pretending to be Pres. Obama - since Obama would not appear - in a mock interview with one of Bill's regular expert guests. Needless to say, I have no doubt that many viewers came away from that believing that Bill's words were in fact that of Pres. Obama.

    April 4, 2012 02:39 pm at 2:39 pm |
  13. Thomas

    Donald Rumsfeld and Ann Coulter , Henry Kissinger and Anita Bryant.

    RNC touts new 'leaner' yet 'speedier' response efforts , Built for Speed !

    Latter Day Bush Economics .

    April 4, 2012 02:39 pm at 2:39 pm |
  14. Dave

    Your new platform with your new doom & gloom vp of everthing sucks & everything blows is not exactly goin over real well.

    April 4, 2012 02:41 pm at 2:41 pm |
  15. Dave

    So let me get this straight, The guy with the ten houses & car elevators is calling our Prez the elitist. Thats like calling Romney a promoter for BLACK elders in the LDS cult!!!!!!!!!!!!!!!!

    April 4, 2012 02:43 pm at 2:43 pm |
  16. MTATL67

    "Before the president finished his comments, the RNC had already returned fire" This practice is what gets the Republican party into trouble. I think is is overreaction in order just to dispute everything the President says. The RNC might want to try accuracy before claiming "leaner yet speedier response efforts"

    April 4, 2012 02:48 pm at 2:48 pm |
  17. The REAL Truth

    @Truth and Nothing But the Truth – Fox News is the only one that covers both sides. It is why they have become the biggest and the best, which just proves the truth always wins out over leftwing propaganda.
    ----------------------------------
    Now I know why you puppet what you do. You get your *news* from the Faux Noise, as it caters to those who constantly need someone to tell them how to live, what to do, what to believe and why it is all Obama's fault. And that's your idea of truth.. ??

    April 4, 2012 02:48 pm at 2:48 pm |
  18. Truth and Nothing But the Truth

    Rudy NYC - Both sides? You're right. Just the other night Bill O'Reilly was pretending to be Pres. Obama – since Obama would not appear – in a mock interview with one of Bill's regular expert guests. Needless to say, I have no doubt that many viewers came away from that believing that Bill's words were in fact that of Pres. Obama.
    ===================================================================================================
    Hey, at least they invited Obama! If Obama wasn't such a coward he would have appeared. Maybe some day he will grow a pair.

    But of course he won't appear because he wouldn't get the suck up treatment he gets from his lackeys on the left. They would actually ask difficult questions and not "what did you have for breakfast"?

    April 4, 2012 02:50 pm at 2:50 pm |
  19. The REAL Truth

    The GOP is not exactly noted for their accuracy.
    Couldn't find WMD's in Iraq.
    Couldn't find BILLIONS of missing $USD in military handouts.
    Couldn't find a single decent circus clown (but did find 3) to run against Obama,.
    Couldn't find truth in anything Faux Noise airs.
    Can't find any women to support their extremist viewpoints.
    Couldn't find any FACTS in their "leaner", "speedier" response.
    Couldn't get my independent vote in a million years.

    April 4, 2012 02:55 pm at 2:55 pm |
  20. Rudy NYC

    Truth wrote:

    Hey, at least they invited Obama! If Obama wasn't such a coward he would have appeared. Maybe some day he will grow a pair.

    But of course he won't appear because he wouldn't get the suck up treatment he gets from his lackeys on the left. They would actually ask difficult questions and not "what did you have for breakfast"?
    -----------------–
    I knew it. You saw that "Obama interview" last night. What makes you think O'Reilly was being truthful when he said that he couldn't get Obama for an intervew? He was being sarcastic, once again.

    April 4, 2012 03:07 pm at 3:07 pm |
  21. NATHAN WIMBERLY

    The RNC are stuck with Mitt McCain to walk the plank in Nov.

    April 4, 2012 03:26 pm at 3:26 pm |
  22. The Real Tom Paine

    Obama HAS appeared on FOX numerous times, truth: you were probably cowering in the corner covering your ears because you knew you'd burst into flames listening to him. Seriously, do you really regard FOX as a source of information or affirmation? The only thing you righties want is to be told you are correct, not to find out the truth. Uncle Rupert's Saudi propaganda network is coming apart at the seams, anyway: don't you think its about time you listened to a network that's owned by someone who does not treat their citizenship as a commodity: in other words, a REAL American? As far as suck-up treatment goes, watching the staff of FOX "interview" one of their rightie favorites is a nauseating exercise in a$$-kissing. The one time Chris Wallace called Bachmann a flake he was forced to post a video online the next day begging forgiveness and admitting his error: rather Stalinesque, don't you think? THAT's who you think is a good network? By the way, when did you ever see a serious news anchor ask the POTUS what they had for breakfast?

    April 4, 2012 03:33 pm at 3:33 pm |
  23. FED UP

    The way Obama is running attack adds on mittens when the GOP hasent even went to convention yet with all their unbound delegates should be a red flag. It seems like he has already been informed of who the winner will be. Remember when Hillary won all the primaries in 08 then somehow Obama won the convention by delegate count? The GOP primary is far from over and has the potential to be a brokered convention. The fact that Obama is running adds on Mitt already is not just the result of all the bogus press (CNN). It's a result of Mitt and Barrack having the same campaign financial backers.

    April 4, 2012 03:35 pm at 3:35 pm |
  24. The Real Tom Paine

    Do the math, FED UP: it won't be a brokered convention. Make way for the Mormon aristocrat!

    April 4, 2012 03:40 pm at 3:40 pm |