Romney campaign to focus on general election fundraising
April 5th, 2012
08:52 AM ET
2 years ago

Romney campaign to focus on general election fundraising

Washington (CNN) - Officials within Mitt Romney's campaign are taking the first steps toward raising funds for a general election campaign - one signal they hope to be entering a new phase of the campaign where they can spend more time and resources preparing for an expected costly November election.

The Romney campaign is reaching out to its donors and some of them are participating in conference calls this week discussing a general election fundraising effort, a Republican official familiar with the outreach confirmed to CNN. The official refused to speak for attribution because such fundraising initiatives are supposed to remain private.

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While knowing they still have to battle Rick Santorum in the nomination contest, they also know they need to lay the groundwork for what most believe will be a Romney-Obama general election.

President Barack Obama's re-election campaign and the Democratic National Committee have raised almost $300 million so far this cycle. Team Obama has about $85 million cash on hand, according to its most recent Federal Election Commission filing.

The launch of a separate Romney fundraising effort in conjunction with the Republican National Committee is also a sign of the money focus expected during the general election.

"We are proud to announce the formation of Romney Victory, which is a joint fundraising committee with Romney for President, the Republican National Committee, and several battleground fund states," Spencer Zwick, the Romney campaign finance chairman, emailed donors Wednesday.

A Romney donor who requested anonymity confirmed the email solicitation first reported by Politico.

The RNC offered to begin a similar program with Newt Gingrich and Rick Santorum, but their campaigns declined.

Because Romney is not the official nominee of the party, the RNC will not hold any joint fundraising events with the candidate.

Donors to the new fund can give up to $75,800, up to $5,000 of which can go to the Romney camp. Individuals may donate $2,500 each for the primary and general election if they have not already made those contributions, as well as $30,800 to the RNC and $40,000 to state parties.

Romney so far has focused his attention on raising funds for his primary contest. Through the end of February his campaign brought in $73,926,164 and had $7.68 million cash on hand.

The Romney campaign would not discuss details of the new general election efforts, but spokesperson Andrea Saul did say, "Our donors are ready to mobilize for November and understand that, for the Republican nominee to be able to compete with the $1 billion Obama machine, they need to get started now. We are confident Gov. Romney will be that nominee."

Since it is unclear how long the GOP nomination battle will continue, the Romney camp will probably have to rely somewhat on the super PAC supporting its efforts, Restore Our Future, to help fund ads in the upcoming primary states. While the PAC will not disclose its strategy for the next contests on April 24th, including in the key primary state of Pennsylvania, it has not made major buys in those states so far.

However, it has purchased $500,000 for cable ads in Pennsylvania, New York, Connecticut, Rhode Island and Delaware. The group, which has raised $43 million so far this election cycle, has more than $10 million cash on hand.

Also see:

Santorum enjoys three strikes

Romney makes general election pitch in Pennsylvania, but can't ignore Santorum

Santorum: Romney attacks to fall short in Pennsylvania


Filed under: 2012 • Fundraising • Mitt Romney • President Obama
soundoff (10 Responses)
  1. king

    Why does mitten need general fund raising, when he has Carl roves, the Koch brothers and, billionaire and millions looting money upon him. The supreme court made corporations as people, as what mitten said, so why do he need regular folks, when all he has to do is to get his big oil friend to persuade the gullibles to vote against their own personal interest.

    April 5, 2012 09:07 am at 9:07 am |
  2. diridi

    I told you, this election is Rich v/s Middle Class America. Just drive all the GOP thugs out in next election...god bless.

    April 5, 2012 09:09 am at 9:09 am |
  3. Wire Palladin, S. F.

    The Kochs and Rove promised Mittens a $500 million campaign safety net, so we will be bombarded with Mittens' lies 24/7.

    April 5, 2012 09:17 am at 9:17 am |
  4. Dave

    Yea he is, & its flowing by the millions & millions of dollars from Big Oil. Mr Personality is BOUGHT & PAID FOR by big oil. So severly that they are pressuring him once in office to have 100 % of the supply from the Keystone Pipeline go directly to outside the US markets, caus quite frankly, they make more BILLIONS than if it stayed here. Isnt the whole purpose for ths somewhat dangerous project for it to hELP AMERICA. President Obama is fighting Big oil & the politicans that are BOUGHT & PAID FOR to keep 100 % of that supply stay in AMERICA. America whats your opionion????

    April 5, 2012 09:33 am at 9:33 am |
  5. Just Say No to Flipper

    Rmoney is clearly trying to buy the presidency since he can't win it on his personality or policy ideas.

    April 5, 2012 09:36 am at 9:36 am |
  6. jacq

    Bought and paid fOr by the Koch brothers, he's their candidate.

    April 5, 2012 10:06 am at 10:06 am |
  7. Four and The Door

    The more Obama talks anymore, the clearer it is that Mitt Romney is the guy to bring the federal government back in support of a thriving nation. Just yesterday Obama talked about more government spending to bring unemployment, "...back down to 6%." which was ridiculous in many different ways. For one, government spending is what Americans want brought back in control. On it's own it is becoming the largest national issue. Second is that Obama has already proven that this just doesn't work. At best it creates a few very expensive jobs temporarily.

    But Obama knows academia, government and politics. That's his wheelhouse. That's all you get. That's his world. And it's not enough.

    Mitt Romney brings a broad range of successful experience in both government and the private sector. His world include both in a big way and he can comfortably develop and implement strategies to use the combined power of government and business to address America's challenges. This is how we go forward, not backward to 2009 and 2010.

    Romney/ Ryan 2012

    April 5, 2012 10:14 am at 10:14 am |
  8. Dave

    Come on cut this man some slack, he needs more elevators for his cars.

    April 5, 2012 10:16 am at 10:16 am |
  9. Dave

    He is purchasing a dozen elevators for his dozen homes for his dozen cars. Why do you think he is out of touch America ?

    April 5, 2012 10:18 am at 10:18 am |
  10. Dave

    So Willard Raped the US Treasury for a billion for the 02 Games & Bain. Does that really make him such a bad guy?

    April 5, 2012 10:21 am at 10:21 am |