(CNN) - American Crossroads, a conservative super PAC, announced its latest ad buy against President Barack Obama on Friday, taking a swing at the administration's coal industry policies.
"Our health care, pensions and way of life are on the line," the ad's narrator says in the one-minute radio spot.
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The commercial specifically goes after new regulations finalized in December by the Environmental Protection Agency, which announced coal and oil-fired power plants must limit their emissions of mercury and other hazardous air pollutants.
Republicans, however, sharply denounced the new regulations as costly and likely to destroy jobs. The new radio ad includes a quote from United Mine Workers President Cecil Roberts discussing what he called the expected impact of the new rules on the industry.
"People would lose their health care, and it's the best healthcare in the world. If the coal industry collapses, peoples' pensions would be cut drastically," Roberts said. "This is a job-killer for us."
Totaling $175,000, the ad will run in the "coal country" of western Pennsylvania, southern Ohio and West Virginia.
"Say 'no' to the Obama administration's extreme EPA rule," the ad's narrator says as the commercial ends.
Earlier this week, Crossroads GPS, a political action committee related to the group, announced plans to spend $1.7 million on a television ad buy in six battleground states, also blasting the president over energy.
One of its first ads this year, however, squarely focused on countering attacks against the president's energy policies. Released earlier this month, the commercial points to an increase in domestic oil production, renewable energy and mileage standards under the Obama administration.
“No amount of ads bought and paid for by the big oil and gas companies can hide the President’s support for an aggressive all-of-the-above energy strategy," said Obama campaign spokeswoman Lis Smith in a statement to CNN.
- CNN Political Editor Paul Steinhauser contributed to this report.