(CNN) – The liberal MoveOn.org took on Mitt Romney's opposition to the "Buffett Rule" through a play off the Lolcats meme in a new ad released Monday, according to the group.
The 30-second spot, set to run on cat-themed Animal Planet programming, accuses Romney of letting "fat cats rig the system" through a series of images that show large felines on a private jet and swimming in money, among other rich-themed scenarios.
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"When the wealthiest one percent pay a fair tax rate like the rest of us it keeps the American dream alive for everyone," the narrator in the commercial said. "So tell Mitt Romney, kittens are cute. One percent fat cats who won't pay their fair share? Eh, not so much."
Although the independent organization would not disclose the size of the ad buy, they said the spot would run on numerous Animal Planet shows, including "Big Cat Diary," "My Cat From Hell," "Cats 101" and 'Too Cute Kittens," coinciding with Tax Day and Monday's Senate vote on the "Buffett Rule."
The provision, opposed by leading Republicans including presumptive nominee Romney, would level a minimum tax rate on high income earners. Proponents of the President Barack Obama-backed measure argue the change would constitute a fairer tax code while opponents of the law point to the relatively low revenue expected from the rule.
Romney has voiced opposition to the bill, named after investor Warren Buffett, calling it a "new source of division" by targeting the most successful in the country.
But MoveOn.org Executive Director Justin Ruben used the ad as a chance to criticize the former Massachusetts governor and former executive as a "fat cat" himself.
"Americans who have been playing by the rules are losing because fat cats like Mitt Romney are playing by a completely different rulebook," Ruben said in a statement. "President Obama's Buffett Rule is a basic first step towards asking fat cat millionaires and billionaires to pay their fair share like the rest of us kitties."
The Republican National Committee continued their criticism of the rule in response to the ad.
"This is just another Obama shiny object designed to distract from his failure to turn the economy around," press secretary Kirsten Kukowski said in a statement. "Raising only enough money to run the federal government for 11 hours, President Obama has been unable to sell the tax gimmick even after holding over twenty events to do so and liberal groups pulling out all the stops."
Team Romney did not respond to a request for comment.
Anibal... you are just plain wrong.
@Randall,I just hope for your sake your being sarcastic.Because if not ,you sound like a real arrogent piece of work,thats all.We all take chances in life,just being born is a chance.People work at different professions,different reasons,and are happy.So ya like the current tax rates,who cares!I don't and I bet I pay more than you old boy,because I'm happily divorced and happy that way.I also can buy expensive cars ,boats,atvs,vacation homes,whatever I want ,but don't call me one of those fat cats because I'm a blue jean wearin,beer drinkin,ass kicker who's tired of having rich anal retentives like you talk sh_t,got that,and if ya don't like it,YOU CAN KISS MY A___!!!!
Poor Obama and his 800k a year....that is terrible that he is so poor.
More like FAT RATS!
A democratically controlled congress extended Bush Tax cuts in 2010 that Obama singed into law. Obama talks a lot about not doing it again but there is nothing that makes us believe it won't happen again. Its all a bunch of smoke and mirrors. There will be no passage of the Buffett rule and our taxes whether by the GOP or Democrats are not going back to old rates when these get near expiration. Most of us (even the wealthy) will still be paying the same and its going to be exceedingly funny to see.
"Ok, then complain about the GOP pushing the Keystone pipeline project through as if its the savior of the oil industry, when the reality is that it will do nothing."
I don't know how you can say that the pipeline will do nothing. I am not sure if you listened to the news this morning, at least it was on in the central U.S., about the North Dakota oil fields. It seems that there are quite a few of those folks who are now coming into South Dakota to buy land, for recreational and vacation. What this pipeline will do is create jobs, so there can be more money move around. It will also help keep the oil from China, a place that it would probably end up if Canada can't find a home for it.
You can listen to those in the office of our land but one thing, you can't believe everything you hear from them either. So much of what I read is all about Romney and his money. No one says much about where our President got his money though, or being able to send his daughter on a spring break into an area that most of us wouldn't traverse. Oh ya, forgot, she only had 25 secret service guys with her too. And to think the only reason they kept it out of the news was for her safety! So, compare what is being spent in the current W.H. and see how this ranks with those before too.
"Poor Obama and his 800k a year....that is terrible that he is so poor."
You are missing the point. President Obama is willing to give more to do his fair share. The GOP won't even agree to remove subsidies on big oil companies – even when they're making outrageous profits! Get away from Fox News and THINK!
Who Cares Romney is 10 times better then Obammy!...You will at least have a job with Romney and that could make some Welfare and Unemployment PEOPLE MAD!... Some people Belive they have a RIGHT to be taken care of By the Government!....Why should anyone have to WORK IN America!... Obammy will pay you!, all youn need to do is VOTE FOR HIM!...Obammy the Socialist Muslim in the White House!...
The Only JOKE here is CNN!...