Romney gets 'fat cat' treatment
April 16th, 2012
10:37 AM ET
3 years ago

Romney gets 'fat cat' treatment

(CNN) – The liberal MoveOn.org took on Mitt Romney's opposition to the "Buffett Rule" through a play off the Lolcats meme in a new ad released Monday, according to the group.

The 30-second spot, set to run on cat-themed Animal Planet programming, accuses Romney of letting "fat cats rig the system" through a series of images that show large felines on a private jet and swimming in money, among other rich-themed scenarios.

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"When the wealthiest one percent pay a fair tax rate like the rest of us it keeps the American dream alive for everyone," the narrator in the commercial said. "So tell Mitt Romney, kittens are cute. One percent fat cats who won't pay their fair share? Eh, not so much."

Although the independent organization would not disclose the size of the ad buy, they said the spot would run on numerous Animal Planet shows, including "Big Cat Diary," "My Cat From Hell," "Cats 101" and 'Too Cute Kittens," coinciding with Tax Day and Monday's Senate vote on the "Buffett Rule."

The provision, opposed by leading Republicans including presumptive nominee Romney, would level a minimum tax rate on high income earners. Proponents of the President Barack Obama-backed measure argue the change would constitute a fairer tax code while opponents of the law point to the relatively low revenue expected from the rule.

Romney has voiced opposition to the bill, named after investor Warren Buffett, calling it a "new source of division" by targeting the most successful in the country.

But MoveOn.org Executive Director Justin Ruben used the ad as a chance to criticize the former Massachusetts governor and former executive as a "fat cat" himself.

"Americans who have been playing by the rules are losing because fat cats like Mitt Romney are playing by a completely different rulebook," Ruben said in a statement. "President Obama's Buffett Rule is a basic first step towards asking fat cat millionaires and billionaires to pay their fair share like the rest of us kitties."

The Republican National Committee continued their criticism of the rule in response to the ad.

"This is just another Obama shiny object designed to distract from his failure to turn the economy around," press secretary Kirsten Kukowski said in a statement. "Raising only enough money to run the federal government for 11 hours, President Obama has been unable to sell the tax gimmick even after holding over twenty events to do so and liberal groups pulling out all the stops."

Team Romney did not respond to a request for comment.


Filed under: 2012 • Ads • Mitt Romney • moveon.org
soundoff (209 Responses)
  1. Gurgyl

    Mitt a tax cheat.

    April 16, 2012 10:40 am at 10:40 am |
  2. Dave

    Let's look at the facts: Romney paid about 35% on his income. Now, he pays another 15% on the investments from the original income. Meanwhile, the government borrows .40 on every dollar it spends. Why don't we cut the budget first, and then look at taxes second?

    April 16, 2012 10:44 am at 10:44 am |
  3. Little Jimmy Truth

    That's fiction. I understood that Chicago thugs's way.

    April 16, 2012 10:46 am at 10:46 am |
  4. Ron B

    On no... what will flip/flop Romney do??? I guess he'll have to flip again.

    April 16, 2012 10:52 am at 10:52 am |
  5. Mason

    The Buffett rule is a standard Obama theme. Its all politics with no susbstance and does not solve any problems other than their standard mantra of class warfare. A comprehensive policy would be helpful but that is never Obama's intent which is to spend more with as much divisiveness as possible while getting re-elected at all costs.

    April 16, 2012 10:54 am at 10:54 am |
  6. Randy, San Francisco

    Does the GOP/Tea Party really expect the average hard working American struggling to survive to shed tears for Romney's fat cat friends on Wall Street? Does Anne Romney understand that many working mothers are not stay at home moms out of necessity and not choice?

    April 16, 2012 10:59 am at 10:59 am |
  7. Marty

    Obama, the man of broken promises.

    April 16, 2012 11:00 am at 11:00 am |
  8. Kristin

    Flipp used to be pro-choice and anti-gun. I am sure he still is. He is smart enough to know that the republicans are dumb enough to believe his b.s. and they do.

    April 16, 2012 11:01 am at 11:01 am |
  9. SUBS 4 VOTES

    "So tell Mitt Romney, kittens are cute. One percent fat cats who won't pay their fair share? Eh, not so much."
    --------------------------------------------
    I bet Seamus the Dog agrees.

    April 16, 2012 11:02 am at 11:02 am |
  10. rs

    Frankly, the "Buffet Rule" is bad politics. Rather than a measly 30% top tax rate for the very rich, the top tax rate should be where it was after WWII- around 90%.

    April 16, 2012 11:02 am at 11:02 am |
  11. rs

    Dave- Romney won't release his taxes. Meanwhile form what he has said- he paid about 15%- well below what I do down here in the middle class.

    April 16, 2012 11:03 am at 11:03 am |
  12. Marie MD

    I already know what a waste of space and breathable air space the flip flopper is. I would like to add that if this is a real fat cat some body needs to help the poor animal.

    April 16, 2012 11:04 am at 11:04 am |
  13. A not-so-stupid former republican

    Romney is a fat republican cat and don't you forget it. He will support fat cats at the expense of the middle class american taxpayer!

    April 16, 2012 11:05 am at 11:05 am |
  14. Peter

    Dave: what 35%? Romney's income was all from investments. You must have been on another planet a couple months back when the talk of the nation was that Romney only paid 13 or 14% in taxes.

    April 16, 2012 11:05 am at 11:05 am |
  15. SUBS 4 VOTES

    I'm a big fan of HBO's Game of Thrones. In the show, the wealthiest family is the Lannister's. It's ironic that their emblem is the lion. I guess that's the perfect description of a "fat cat." I will like to compare Willard to Tywin Lannister, but theres a slight difference. Lannister's always pay their debts, whereas Willard is a tax cheat.

    April 16, 2012 11:06 am at 11:06 am |
  16. Playing it wrong

    Wow, this is such twisted thinking. Continually misstating Gov Romney's plan, I've heard him say many times that his plan is to give an overall reduction on every income class. Because that includes ALL income classes, how is it highlighted over and over again to be pointed at the 'wealthy' only?
    By the way, his is part of an overall plan to better set up for a atmosphere of business growth in order to employ more people and to encourage startup businesses.
    Obama's plan is so focused on one thing only – raise taxes on the bad people (wealthy). Important point It's not to take that extra money and give to those in America...do you all realize that?? It's to pay down a very small part of the ballooning debt! The ballooning debt! The ballooning debt!! So the Buffett plan doesn't give more money OR opportunity to those who don't have, and it doesn't pay off the debt, and it doesn't solve the PROBLEM = BALLOONING DEBT!

    This is getting the country nowhere – sad.

    April 16, 2012 11:07 am at 11:07 am |
  17. Roger Korby

    Would they call John Kerry and the Kennedys' fat cats as well? Objectivity?

    April 16, 2012 11:08 am at 11:08 am |
  18. Bill from GA

    To Dave, If you've seen mitt's income tax statements, maybe you could let the rest of us in on them.

    Private equity executives are taxed at the capital gains rate of 15 percent, through a special tax treatment, even though it is income from their jobs, not an investment of their own money.

    But don't let facts interfere with your opinion.

    And, BTW, even income from investments is still income, and should be taxed the same as a "working man's" income. And that's my opinion.

    April 16, 2012 11:10 am at 11:10 am |
  19. vic , nashville ,tn

    @Little Jimmy Truth
    Real thugs’ way
    Two wars not paid for and same time rich get tax cut (ripping the nation wealth )

    April 16, 2012 11:10 am at 11:10 am |
  20. HenryMiller

    "When the wealthiest one percent pay a fair tax rate like the rest of us it keeps the American dream alive for everyone."

    So, since "the 1%" are paying something like 80% of all federal income taxes received, you're advocating reducing that to something that really is fair?

    "So tell Mitt Romney, kittens are cute. One percent fat cats who won't pay their fair share? Eh, not so much."

    Actually, it's the 47% who pay nothing who aren't paying their "fair share." It's these deadbeats who do little but laze around whining for more hand-outs who should be hammered on to pay up.

    "Americans who have been playing by the rules are losing because fat cats like Mitt Romney are playing by a completely different rulebook."

    Yes, there is a different rulebook for wealthier people–a rule book based on vindictive discrimination against those who work hard. And to assert that the huge numbers of people whose freebies are being paid for by the wealthy are somehow "losing" is imbecilic.

    April 16, 2012 11:11 am at 11:11 am |
  21. judy

    ol flip flop is a fat cat. He is also an idiot trying to buy the presidency. Obama 2012

    April 16, 2012 11:11 am at 11:11 am |
  22. John

    I tell you Mitt Romney you are lying ,If you Millionaire and Billionaire are getting richer and there are a million of American people that have too get food from food panty just so they can eat. I just don't see letting you 1% to pay lest taxes Is doing the rest of us any good. All you Republican are worry about Is the Rich so they can get Richer.

    April 16, 2012 11:12 am at 11:12 am |
  23. DeeDee

    Does anyone out there think that the Obama's have money problems?? Or Nancy Pelosi? John Kerry? George Soros? GET REAL PEOPLE!

    April 16, 2012 11:13 am at 11:13 am |
  24. Roger Korby

    46.4% of the "kitties" paid no federal income taxes in 2011. Fair share?

    April 16, 2012 11:13 am at 11:13 am |
  25. Jules

    Dave, Romney did not pay 35% on that original income – that's why it's stashed in foreign banks.

    April 16, 2012 11:14 am at 11:14 am |
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