Romney gets 'fat cat' treatment
April 16th, 2012
10:37 AM ET
6 years ago

Romney gets 'fat cat' treatment

(CNN) – The liberal took on Mitt Romney's opposition to the "Buffett Rule" through a play off the Lolcats meme in a new ad released Monday, according to the group.

The 30-second spot, set to run on cat-themed Animal Planet programming, accuses Romney of letting "fat cats rig the system" through a series of images that show large felines on a private jet and swimming in money, among other rich-themed scenarios.

- Follow the Ticker on Twitter: @PoliticalTicker

"When the wealthiest one percent pay a fair tax rate like the rest of us it keeps the American dream alive for everyone," the narrator in the commercial said. "So tell Mitt Romney, kittens are cute. One percent fat cats who won't pay their fair share? Eh, not so much."

Although the independent organization would not disclose the size of the ad buy, they said the spot would run on numerous Animal Planet shows, including "Big Cat Diary," "My Cat From Hell," "Cats 101" and 'Too Cute Kittens," coinciding with Tax Day and Monday's Senate vote on the "Buffett Rule."

The provision, opposed by leading Republicans including presumptive nominee Romney, would level a minimum tax rate on high income earners. Proponents of the President Barack Obama-backed measure argue the change would constitute a fairer tax code while opponents of the law point to the relatively low revenue expected from the rule.

Romney has voiced opposition to the bill, named after investor Warren Buffett, calling it a "new source of division" by targeting the most successful in the country.

But Executive Director Justin Ruben used the ad as a chance to criticize the former Massachusetts governor and former executive as a "fat cat" himself.

"Americans who have been playing by the rules are losing because fat cats like Mitt Romney are playing by a completely different rulebook," Ruben said in a statement. "President Obama's Buffett Rule is a basic first step towards asking fat cat millionaires and billionaires to pay their fair share like the rest of us kitties."

The Republican National Committee continued their criticism of the rule in response to the ad.

"This is just another Obama shiny object designed to distract from his failure to turn the economy around," press secretary Kirsten Kukowski said in a statement. "Raising only enough money to run the federal government for 11 hours, President Obama has been unable to sell the tax gimmick even after holding over twenty events to do so and liberal groups pulling out all the stops."

Team Romney did not respond to a request for comment.

Filed under: 2012 • Ads • Mitt Romney •
soundoff (209 Responses)
  1. Don of Iowa

    People like Romney and Rick Cantor truly prove one thing. The ignorant stupid uneducated Redn eck Hillb illies of the GOP are even more stupid than they look. Too bad for them America has already had their fill of stupid after 8 years of the dumbest president ever, GW I Diot Bush. Then they took a second helping in 2010 just to make sure and found that true to form the GOP just keeps getting dumber and dumber with the oh so failed Tea Bagge rs. It is all over for the group of ret ards, called the GOP, Obama is going to win by ha huge margin in 2012 and the democrats are going to retake the House and gain an even larger majority in the Senate and there is nothing the stupidest party ever can do about it because you just can't fix stupid and America is already way to aware of it to even bother to give them a second look this time around. Obama 2o12, Hillary 2016 and 2020 and the GOP cry themselves to death as they lose and lose and lose ROFLMFAO at the ignorant stupid GOP!

    April 16, 2012 11:43 am at 11:43 am |
  2. DC Johnny

    When are we going to stop referring to "rich" as "rich", and start calling it the "R-word"? When will legislation be introduced to include the "rich-bashing" mentality of the liberals to be considered a hate crime?

    Obama stands there and pretends he loves all Americans... he just wants them to do what's "fair". Yeah. Also, they're evil, and they love starving you and your family. And they laugh to themselves from their private jets and yachts. And their wives don't have to work. Oh the horror – these "rich" people are like zombies from a horror flick.

    April 16, 2012 11:45 am at 11:45 am |
  3. Wire Palladin, S. F.

    Wow, yolanda, just wow.

    April 16, 2012 11:47 am at 11:47 am |
  4. Roger Korby

    Mitt Romney? He certainly understands the economy and job creation better than the current occupant. Want to go the way of Greece and the rest of Europe? Give the current occupant a 2nd term and allow him to maintain his status quo of handling our national debt. He's done more damage in three years than GW did in eight, and GW was certainly no fiscal conservative.

    April 16, 2012 11:48 am at 11:48 am |
  5. bk753

    President Obama is smart to force the GOP into the spotlight on this. Even if the revenue impact IS marginal, it still enforces the belief that the "1%" get away with murder with the current tax code. What people seem to have forgotten... is that pre-Reagan, the top tax rate was 70%!! Now (thanks to the GOP) it's less than 36% (before deductions). Having millionaires pay an actual minimum of 30%... doesn't seem like too much of a hardship...

    April 16, 2012 11:49 am at 11:49 am |
  6. Wire Palladin, S. F.

    Can you imagine any republican say they love all Americans, after waging a war on women, workers, the poor, the middle class, public employees, the uninsured, minorities, the under insured, college students, veterans and seniors?

    April 16, 2012 11:49 am at 11:49 am |
  7. Bill from GA

    To Fair is Fair: while I don't have time to research "EVERY time the capital gains tax rate has been raised", many factors affect revenues. When all tax rates were lowered by Bush, the surplus turned into a deficit.

    Sure, that is oversimplifying the issue, as you did.

    April 16, 2012 11:50 am at 11:50 am |
  8. Roger Korby

    DC Johnny, that was the picture the communists painted of the rich in Russia while they were on their way establishing the USSR. Haters?

    April 16, 2012 11:50 am at 11:50 am |
  9. K3Citizen

    The most successful people in this country got that way because others made it possible. The new generation of 1%ers are too selfish to pay their fair share.

    April 16, 2012 11:51 am at 11:51 am |
  10. Roger Korby

    Can you imagine Pres. Obama saying he loves all Americans after the class warfare he has been inciting the past year?

    April 16, 2012 11:54 am at 11:54 am |
  11. Rudy NYC

    A True Centrist wrote on page 2:

    The "Buffet Rule" is a brilliant play by the Dems. President Obama has raked up almost $5 trillion in debt in 3 plus years, so he and the DNC are using this nonsense of a tax bill to push the talking points away from his utter failure. The so called Buffet Rule will bring in at the top end of the estimates $4 billion in its first year. .....
    Don't forget that the final fiscal year of the Bush administration was during the Recession saw our first annual deficit in excess of a trillion dollars. FY2009 racked up a $1.5 trillion deficit because of the reduced revenue as a result of the 8 million jobs that we lost during the final six months of 2008 and the first six months of 2009.

    The Buffet Rule is not meant to balance the budget. It is a political ploy designed to make Republicans, Mitt Romney in particular, defend lower rates that are simply indefensible. The next salvo will be the capital gains rates. Democrats want to make Republicans justify their own policies of the past. It is designed to put Republicans on the defensive, which in politics means you are losing the argument.

    April 16, 2012 11:55 am at 11:55 am |
  12. Ben from Lake Milton

    Why was John Kerry's money not an issue a few years ago? Kerry is worth 5X what Romney is. More liberal BS. At least Mitt earned his money. John Kerry married his. Get off this liberal class envy crap. It will backfire, big time. And your boy Obama is going down. I never thought I would live to see a President as bad as Jimmy Carter. Obama makes Jimmy look like FDR.

    April 16, 2012 11:56 am at 11:56 am |
  13. Fair is Fair

    @ Bill from GA –

    Let me clarify. Every time that capital gains tax has been raised, revenue generated FROM THE CAPITAL GAINS tax has dimished. Apologies if I wasn't clear.

    April 16, 2012 11:57 am at 11:57 am |
  14. Brian Overseas

    Romney certainly makes Obama look good... I would never dream of voting for Romney and his ole cronyism. He certainly wasn't popular as governor and he left Mass in far worse shape than when he got it. Typical GOP isn't it?

    April 16, 2012 11:58 am at 11:58 am |
  15. carlos

    and the mittsy really walks very very funnnnnnnnnnny.....hehehehe

    April 16, 2012 11:58 am at 11:58 am |
  16. Sirned

    I have no problem with wealth. I wish I had some. What I do have a problem with is a multimillionaire wanting to increase weath for the richest people in this country by taking from the rest of us and pretending it will hep with job creation. Fool me once shame on you fool me twice shame on me...

    April 16, 2012 12:03 pm at 12:03 pm |
  17. Andy Smith

    I hear the argument that 50% of the US households don't pay taxes all the time. Looking at it, the average salary of this group is less than $33,000 and they don't pay any taxes because of the deductions available. With 2 kids and home, I'm calculating that US households in the 50% that don't pay taxes get most of their income "excused" from taxes (around $16,000; $2000 for 2 kids, $2000 for a $100,000 home, $12,000 for married couples, and other I'm not sure of). These deductions are available to every other household that fits the criteria, so in essence, every US household is getting the same deduction as the 50% of the US households without taxes, dollar for dollar. So for every household, they get the same amount of their income "excused" from taxes, for my understanding.

    April 16, 2012 12:03 pm at 12:03 pm |
  18. Bill in VA

    I never get the left bashing any Republican with money yet they revered the Kennedys – who didn't even have to earn it. Lived off trust funds from Joe. Then there is John Kerry. He married for it. It doesn't bother me that liberals have money. What bothers me is they don't seem to want anyone else to have it. Pelosi has her money, so why would she care about confiscatory taxes to keep others from having the opportunity to accumulate it? Then they get mad when those of us who don't want to end up like Greece and Spain call them what they are – socialists.

    April 16, 2012 12:03 pm at 12:03 pm |
  19. dnick47

    When is comes job creation,Romney know how to loose them overseas and pocket the money in the Caymen Islands.

    April 16, 2012 12:04 pm at 12:04 pm |
  20. Rudy NYC

    Henry Miller wrote on page 1:

    Actually, it's the 47% who pay nothing who aren't paying their "fair share." It's these deadbeats who do little but laze around whining for more hand-outs who should be hammered on to pay up.

    Fair is Fair wrote on page 2:

    Henry Miller is absolutely correct.
    Don't you know why so many people pay no taxes? Don't you realize that it is a result of Ronald Reagan hyaving restructured the tax code? In order to sell the American people on the idea of using the Social Security fund to pay for his tax cuts for the wealthy, he set it up so that half of America wouldn't pay anything. Reagan made such massive cuts they created recessions.

    Don't you conservatives realize that you are criticizing your own policies and the brilliant tax policies of Reagan whenever you bring up the fact that so many people do not pay federal taxes? Obviously, not.

    April 16, 2012 12:04 pm at 12:04 pm |
  21. Steve

    Make no mistakes, people. Any way you slice it, if a person is running for president, they are extremely wealthy. Don't act like Obama is one of "the common men."

    April 16, 2012 12:06 pm at 12:06 pm |
  22. Rudy NYC

    Fair is Fair

    @ Bill from GA –

    Let me clarify. Every time that capital gains tax has been raised, revenue generated FROM THE CAPITAL GAINS tax has dimished. Apologies if I wasn't clear.
    Of course, it would diminish. People will put their investments elsewhere where the tax rates are more favorable, like municipal bonds. They invest in infrastructure instead of some private company creating jobs overseas. But, you are talking about the super wealthy, folks like Mitt Romney.

    April 16, 2012 12:07 pm at 12:07 pm |
  23. Reload

    And CNN makes someone elses news its news. Anything negative on Romney is good with CNN. CNN is pympn for the prez.

    April 16, 2012 12:07 pm at 12:07 pm |
  24. ReallY!!?

    The Buffet Rule did not impact Obama who paid a less tax rate than his secretary while making less than $1million. If this is a ploy to get re-elected, given the current economic situation America faces, I would rather go with the "fat cat" who gave up his inheritance to charity and started fr scratch to become the said "fat cat" that he is portrayed. Seems to me he is more competent to bring this economy back to greatness as oppose to the clueless, "law" professor who surronds himself with other professors that never worked in the real world!

    April 16, 2012 12:09 pm at 12:09 pm |
  25. RINO Bil

    This is unfair. I am certain that Mitt had to work very hard to fire all those people and make all those jobs disappear so he could take home a fat paycheck. Mitt is more like an animal that preys on the week, adds nothing to the herd and produces piles and piles of waste.

    April 16, 2012 12:13 pm at 12:13 pm |
1 2 3 4 5 6 7 8 9