Romney gets 'fat cat' treatment
April 16th, 2012
10:37 AM ET
6 years ago

Romney gets 'fat cat' treatment

(CNN) – The liberal took on Mitt Romney's opposition to the "Buffett Rule" through a play off the Lolcats meme in a new ad released Monday, according to the group.

The 30-second spot, set to run on cat-themed Animal Planet programming, accuses Romney of letting "fat cats rig the system" through a series of images that show large felines on a private jet and swimming in money, among other rich-themed scenarios.

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"When the wealthiest one percent pay a fair tax rate like the rest of us it keeps the American dream alive for everyone," the narrator in the commercial said. "So tell Mitt Romney, kittens are cute. One percent fat cats who won't pay their fair share? Eh, not so much."

Although the independent organization would not disclose the size of the ad buy, they said the spot would run on numerous Animal Planet shows, including "Big Cat Diary," "My Cat From Hell," "Cats 101" and 'Too Cute Kittens," coinciding with Tax Day and Monday's Senate vote on the "Buffett Rule."

The provision, opposed by leading Republicans including presumptive nominee Romney, would level a minimum tax rate on high income earners. Proponents of the President Barack Obama-backed measure argue the change would constitute a fairer tax code while opponents of the law point to the relatively low revenue expected from the rule.

Romney has voiced opposition to the bill, named after investor Warren Buffett, calling it a "new source of division" by targeting the most successful in the country.

But Executive Director Justin Ruben used the ad as a chance to criticize the former Massachusetts governor and former executive as a "fat cat" himself.

"Americans who have been playing by the rules are losing because fat cats like Mitt Romney are playing by a completely different rulebook," Ruben said in a statement. "President Obama's Buffett Rule is a basic first step towards asking fat cat millionaires and billionaires to pay their fair share like the rest of us kitties."

The Republican National Committee continued their criticism of the rule in response to the ad.

"This is just another Obama shiny object designed to distract from his failure to turn the economy around," press secretary Kirsten Kukowski said in a statement. "Raising only enough money to run the federal government for 11 hours, President Obama has been unable to sell the tax gimmick even after holding over twenty events to do so and liberal groups pulling out all the stops."

Team Romney did not respond to a request for comment.

Filed under: 2012 • Ads • Mitt Romney •
soundoff (209 Responses)
  1. Jerry

    The Buffet Rule is phony as our current president, and so are the morons behind these ads. The Buffet Rule is just a Mr. Obama tax gimmick disguised as a way to supposedly help the middle class. However, this is just more smoke and mirrors from the spiked Kool Aid drinking Mr. Obama supporters. Mr. Obama has no record to run on; so these Obama lapdogs resort to this kind of trickery. Move On, Mr. Obama; we the American populace are not as dumb as you make us out to be.

    If Mr. Buffet and any other Mr. Obama rich misguided supporters really cared cared about the deficit and the economy, why don't they just sign a BIG FAT check and mail it to the IRS?! Simply, they themselves DO NOT trust Mr. Obama to use these funds wisely. Do these rich hypocrites REALLY want to distribute their wealth?! The REAL HONEST answer is a resounding NO!!! PUT you money where your phony mouths are.

    Of course Mr. Obama DOES NOT mind distributing (misspending?) other people's money. So, go ahead Mr. Buffet and all you other Mr. Obama misguided supporters; make your check! I TRIPLE DARE YOU!!!

    A lot of us Americans will remember your disrespect, lies, smoke and mirrors on November 2012.

    Mr. Buffet, Mr. Obama, etc., etc., etc., you can take that to the bank.

    America, stay tuned...

    April 16, 2012 12:14 pm at 12:14 pm |
  2. rla

    By all accounts the Buffet rule is a political ploy and an extension of the divide and rule democrats. As a party they should be shown the door in every election possible. Ditch the tax code, eliminate ALL deductions an go to to a simple flat tax. Just think-there would be no more need for the lobby types, no more revolving influence peddling and the political rhetoric may make sense again.. Whats not to like???

    April 16, 2012 12:16 pm at 12:16 pm |
  3. charlesName

    With out us kittens, they wouldn't have become so fat. I say fare tax to all. Rich, poor, and all in the middle.

    April 16, 2012 12:17 pm at 12:17 pm |
  4. Bill from GA

    Let's just eliminate ALL Capitol Gains Taxes to REALLY generate Revenue.
    But Wait!! ZERO is just a number! We could give refundable credits to investor and generate enough revenue to pay off the National Debt.

    April 16, 2012 12:18 pm at 12:18 pm |
  5. coderjones

    How many "rich" politicians are there?
    How many "poor" politicians?

    How can government function for the "poor" people, When the government is run by the "rich" people?

    When was the last politician in office to file for food stamps?

    April 16, 2012 12:19 pm at 12:19 pm |
  6. Tex71

    Just filed my taxes...I work hard for my pay, like most Americans. Got hit with 25% of my salary in taxes. If I didn't work at all – if I happened to have a whole lot of money to invest, like Romney – I would only be paying 10-15% taxes.
    Of course, according to Romney, just having lots and lots of money is "work"...just like corporations are people.
    Romney goes far beyond simply "out of touch" – his disconnect with the reality of others borders on schizophrenia.

    April 16, 2012 12:21 pm at 12:21 pm |
  7. No More Hope and Change Obama


    I couldn't agree with you more. Since Mitt Romney doesn't make a salary, money on investments is taxed differently. We are comparing Apples and Oranges here.

    Tell Warren Buffet to settle his IRS problems on his own company. I wouldn't use some of Obama's backers as good examples, Geithner = tax cheat, Buffett=problems with IRS, Rangell=tax cheat...see a pattern here.

    April 16, 2012 12:21 pm at 12:21 pm |
  8. Chief P

    While not a moveon proponent, and having been a lifelong republican until now being able to think for myself and being an independent, fairness should be a basci value in America as it has been throughout our history. The Buffet Rule is basic tax fairness. Nothing more. Nothing less. I don't mind paying more taxes (and I already pay a ton) if it helps our country and our citizens. It is sad to see how greedy Americans have bcome today. All for me, none for you. United we stand, divided we fall. Awful lot of partisan hacks hoping we fall. I have zero use for the far right or the far left fringe radicals.

    April 16, 2012 12:24 pm at 12:24 pm |
  9. ZoeyKay

    I say we reverse the logic of the Buffett Rule. Since the GOP keeps saying that making m(b)illionaires pay the same rate as a teacher would be class warfare, how about we, instead, lower the tax rates for the middle class to match those of Warren Buffett? They can't call that class warfare, and if it blows a huge hole in the deficit, I do recall certain Republicans saying things like "deficits don't matter" and "tax breaks pay for themselves". 🙂

    April 16, 2012 12:26 pm at 12:26 pm |
  10. Fair is Fair

    @ Bill from GA

    "Let's just eliminate ALL Capitol Gains Taxes to REALLY generate Revenue."
    That's just plain silly, Bill. The point is that there is – somewhere – a tax rate that balances somewhere between confiscatory, punitive, and economy slowing to being too low, A lot of folks believe those rates to be what was in place during the Clinton administration... but remember, to return to those rates means a tax increase for EVERYONE. Otherwise, you'd be comparing apples to oreanges.

    April 16, 2012 12:29 pm at 12:29 pm |
  11. ron johnson

    Please make sure that Condoleezza Rice is on the short list for VP.

    April 16, 2012 12:32 pm at 12:32 pm |
  12. Rudy NYC

    Jerry wrote on page 4:

    The Buffet Rule is phony as our current president, and so are the morons behind these ads. The Buffet Rule is just a Mr. Obama tax gimmick disguised as a way to supposedly help the middle class.
    No, it's not. The Buffet Rule is gimmick to get Republicans on the defensive when it come to their tax policies. The Buffet Rule is a gimmick to put every Republican member of Congress on the voting record for something exactly as trivial as you make it out to be. Once again Republicans will paint themselves into a corner on yet another issue. If you think that it is gimmick to fool the middle class, then I suggest you put down your paint brush. Your arguments play directly into Buffet Rule supporter's hands.

    April 16, 2012 12:33 pm at 12:33 pm |
  13. pgc

    Whether you lean left or lean right, there is just nobody left in Washington who can read or comprehend the word, "compromise". Both sides have great points and great ideas, many of which just might work. Of course, actually hammering out a decent compromise that has the best elements of all points of view does not get one re-elected. The only "pledge" a candidate should sign is one that is binding and contains the word compromise. Maybe we need a throw back to the old days when Dems and Repubs sat in those smoke-filled rooms and hammered out some of the best legislation this country has ever had!

    April 16, 2012 12:34 pm at 12:34 pm |
  14. ReallY!!?

    RINO BilThis is unfair. I am certain that Mitt had to work very hard to fire all those people and make all those jobs disappear so he could take home a fat paycheck. Mitt is more like an animal that preys on the week, adds nothing to the herd and produces piles and piles of waste.
    Why don't we ask Apple, Google, &GE, to bring those jobs they shipped overseas back to the US first? They support your guy Obama. Since u want to quibble about shipping jobs overseas, we should as Clinton about NAFTA that shipped a heck of a lot more jobs overseas!
    The point is why do we make it difficult for the job creators, ie. the "fat cats", the "rich", to keep the jobs here? With, heavy-duty regulations, & highest corporate tax rate why wouldn't other countries like China & India become more attractive? Yes let's cut off our nose to spite our face. Ironically the only people getting hurt here is the average joe! So let's keep voting for HOPE & CHANGE b/c that's really working.

    April 16, 2012 12:35 pm at 12:35 pm |
  15. GI Joe

    Maybe Mitt can outsource ALL government jobs overseas, lay off more USA workers and get more votes for raising the unemployment rate.

    That's what I'm reading between all the lines (it doesn't make sense to me, I'm just a middle-class citizen).

    April 16, 2012 12:35 pm at 12:35 pm |
  16. GI Joe

    @ron - she doesn't want to risk hooking her wagon to a messy falling star. She left with dignity and is doing what she loves. Why do you hate her so much? She's one of the nice people.

    April 16, 2012 12:36 pm at 12:36 pm |
  17. They ought to change from the elephant to the hippo...

    Gee, Pubs.. If you feel so sorry for rich people, why don't you just send THEM a check to counterbalance the tax increase...? Oh, that's right...

    April 16, 2012 12:36 pm at 12:36 pm |
  18. DRod

    The Buffet Rule money would pay a lot of teachers, firefighters, etc that would be loosing their job.

    April 16, 2012 12:37 pm at 12:37 pm |
  19. DRod

    Why do the Republicans fight like hell for the 1%? Don't you wish they fought that hard for the 99%?

    April 16, 2012 12:38 pm at 12:38 pm |
  20. Larry

    Americans who have been playing by the rules are losing because fat cats like Mitt Romney are playing by a completely different rulebook,"


    April 16, 2012 12:40 pm at 12:40 pm |
  21. paul

    Want a fair system? Get rid of all tax exemptions and loopholes: Everyone pays something. Should start at 5% for low income and gradually rise to around 50% for the multi-millionaires. Even Romney at this rate could "slide" by by having only 11 million a year to live on. Never happen though, because Republicans work for the rich and they know how to block every bill from passing or even coming to the floor.

    April 16, 2012 12:40 pm at 12:40 pm |
  22. Nad

    To: No More Hope and Change Obama@Jerry

    Jerry, you forgot how fat your friends became under Pres. Bush allowed. Where do you think all the bad things in our economy had originated from? You do not Know? Originated from allowing fat cats and corporations become even fatter with no taxes paid and lots of credits granted for exporting our jobs overseas. Pres Obama just happens to have mopped out bad habits, and wants for all of us to contribute, and you and all like you complain about unfair tax treatment?

    April 16, 2012 12:40 pm at 12:40 pm |
  23. kate

    Mitt and Ann Romney are way out of touch with the middle class and the poor. Ann Romney has no idea what workig mothers go through. There are alot of mothers out there that would give anything to be stay-at-home moms.. She was able to. True Christians care about their fellow man, rich and POOR. What is wrong with everyone paying their share of income tax? Nothing. It is total discrimination to put the tax burden on the backs of the poor, middle-class, and seniors of this country.

    April 16, 2012 12:41 pm at 12:41 pm |
  24. Lisa P

    Ben from Lake Milton

    Why was John Kerry's money not an issue a few years ago? Kerry is worth 5X what Romney is. More liberal BS. At least Mitt earned his money. John Kerry married his. Get off this liberal class envy crap. It will backfire, big time. And your boy Obama is going down. I never thought I would live to see a President as bad as Jimmy Carter. Obama makes Jimmy look like FDR.
    April 16, 2012 11:56 am at 11:56 am |

    You must have a very short memory... Oh, wait! It only took you three sentences to remember the favorite Republican smear of the 2004 election (because inheriting money is so much more noble and worthy than marrying it! Or something...) Frankly it sounds to me like you're the one with the envy problem - I personally don't care who's wealthy, who's wealthier or how they got it; I only care when their grabbing for more threatens my ability to lead my quiet, modest, relatively secure life. Romney is a proven taker who promises nothing but a continued downward slide for the folks who have to earn their living.

    April 16, 2012 12:41 pm at 12:41 pm |
  25. Shann

    Romney a fat cat? Research into how much Obama pays for a haircut and how much his wife spends on a dress. Do your research and you’ll find there’s more fat being spent by this president than by any other president. And another thing, every successful person stays in a hotel and flies in a jet. Every successful person needs to relax and take a break on the beach. Come on you know that. The difference is Obama does it on the tax payers tab. At least Romney takes a break and pays with his own money.

    April 16, 2012 12:42 pm at 12:42 pm |
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