(CNN) – The liberal MoveOn.org took on Mitt Romney's opposition to the "Buffett Rule" through a play off the Lolcats meme in a new ad released Monday, according to the group.
The 30-second spot, set to run on cat-themed Animal Planet programming, accuses Romney of letting "fat cats rig the system" through a series of images that show large felines on a private jet and swimming in money, among other rich-themed scenarios.
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"When the wealthiest one percent pay a fair tax rate like the rest of us it keeps the American dream alive for everyone," the narrator in the commercial said. "So tell Mitt Romney, kittens are cute. One percent fat cats who won't pay their fair share? Eh, not so much."
Although the independent organization would not disclose the size of the ad buy, they said the spot would run on numerous Animal Planet shows, including "Big Cat Diary," "My Cat From Hell," "Cats 101" and 'Too Cute Kittens," coinciding with Tax Day and Monday's Senate vote on the "Buffett Rule."
The provision, opposed by leading Republicans including presumptive nominee Romney, would level a minimum tax rate on high income earners. Proponents of the President Barack Obama-backed measure argue the change would constitute a fairer tax code while opponents of the law point to the relatively low revenue expected from the rule.
Romney has voiced opposition to the bill, named after investor Warren Buffett, calling it a "new source of division" by targeting the most successful in the country.
But MoveOn.org Executive Director Justin Ruben used the ad as a chance to criticize the former Massachusetts governor and former executive as a "fat cat" himself.
"Americans who have been playing by the rules are losing because fat cats like Mitt Romney are playing by a completely different rulebook," Ruben said in a statement. "President Obama's Buffett Rule is a basic first step towards asking fat cat millionaires and billionaires to pay their fair share like the rest of us kitties."
The Republican National Committee continued their criticism of the rule in response to the ad.
"This is just another Obama shiny object designed to distract from his failure to turn the economy around," press secretary Kirsten Kukowski said in a statement. "Raising only enough money to run the federal government for 11 hours, President Obama has been unable to sell the tax gimmick even after holding over twenty events to do so and liberal groups pulling out all the stops."
Team Romney did not respond to a request for comment.
Out of the top 10 wealthiest members on Congress, 7 are democrats. Just saying
Just saying what?
Ummmm there is no evidence, none... zero that shows the wealthiest one percent don't pay a fair rate.
When people actually see the truth, that not only to the wealthiest taxpayers pay an overall greater effective tax RATE than the middle class, but they pay a much larger amount nominally, too... will they drop this lie that the middle class pays a greater rate than the wealthy? Sure, there are some that pay a lower rate, but the number is so statistically small, to even bring it up as a mention is a stretch at best.
I'm truly getting tired of this lie. It's a lie, plain and simple, and for people to be swallowing it is truly sad.
As for the small impact of this increase in capital gains tax to our national debt and deficit, this change will provide more revenue than cutting Planned Parenthood, PBS and loans to Solyndra (combined), all things identified by GOP as wasteful and things that need to be eliminated to help solve our deficit issue. Also, the revenue increase more than helps pay for subsidies to the oil and gas industry for several years, which the GOP supports but wouldn't show how it is paid for.
Mitt Romney with all his tax dodging schemes has as much chance of being elected president in this tough economic climate as a draft dodger would have had during the Vietnam War.
Mittens is such a fat kitty cat. Yes he is.
"Out of the top 10 wealthiest members on Congress, 7 are democrats. Just saying."
I'm not certain why it matters but 32 of the top 50 are Republicans. This may explain why they refuse to agree to a fair tax code and want the middle-class to bear the burden.
All I know is the goals of this administration fit the manifesto. The 18 goals of the OWS fit the manifesto. Walks like a marksist, talks like a marksist, smells like a marksist,,,hmmmm must be a marksist. (this spelling is the only way it would pass).
Here Mittens! Where's mama's big fat kitty cat hiding his catnip?! Mittens! Here kitty-kitty!
Mitt doesn't live like a fat cat and what he should do is become the "pouncing cat" – the CEO-type who is going to make government more efficient. Obama was all talk, but his message resonated with people. Government is broken – look at the GSA scandal. Romney should go around pointing all the waste and how he is going to clean it up, just like Gov. Christie did. Look at the $800 million they gave to Wash DC – nobody knows where the money went. This is a perfect opportunity for Mitt to shine – he is going to bring in effective business principles to clean up waste – this is Obama's achilles heel, he's never run anything and doesn't know how to do this.
What was in the Swiss bank account, Mitt?
Here Kitty kitty....
Just yesterday Ann Romney has said the attack by Hillary rosen was the best birth day girft she got because now Mittens the kitty can use that as political ammo.. We are seeing the TRUE Romney now..
Funny but comparing Romney to a cat is an insult to cats everywhere.
Romney is a waffling, flip-flopping, core conservative wannabe from Mass. who's really a moderate. He will lie directly at you and etch-a-sketch it away in a matter of seconds. He is the true chameleon!
He is not to be trusted!
He was called a liar on the National Debate Stage by his own party candidate
As a Bishop of the LDS Mormon Church, he baptised his 'dead" father-in-law, an aethiest his entire life, to the Mormon faith. His in-laws were not allowed into the church to view the "marraige joining" of their daughter, because they weren't Mormons.
This is the person the "elite" Republicans want as the next President of the United States! They should have their heads examined!!!
LOL... I believed in hollow words four years ago and lived the consequences...time to give the 'Fat Cat' a turn at bat. Fat, thin, scraggly ...any cat will do to rid the office of the president of the rat currently in there. :) I do not really think President Obama is a rat. I just believe he really is not cut out for the job anfd he is too willing to play games which shows a disrespect for the office and us. I'm going fat cat this time around.
@ Bill from GA –
I've always been on record as saying that if taxes have to go up, they should go up across the board. It's the left that says to increase ONLY the top marginal rate.
"Team Romney did not respond to a request for comment." I'M SHOCKED! JUST SHOCKED!!
flip flops...LOL...ROFLOL....LMAO...the reason polticians love their job is because they get to watch how easily we are manipulated with foolishness. We are given much more misinformation about both these men than we are anything worth listening to and we swallow it hook, line and sinker. If you don't think there is a room where people come up with this stupidity and sit there and laugh at us, the ignorant citizenry, when we take it up and run with it...then...maybe... someday everybody will be in the 1%? Stuff like this is catnip information. Personally, I think we would all be better off if we all got prescriptions for medicinal marijuana and had one massive Occupy America party for an election year. :)
As a person that make less than $100K, it amazes me that wealthier people (Romney, Obama, Buffett, etc) pay a much lower effective tax rate (and I take all the deductions I qualify for) than I pay. I pay 27% effective tax rate and these wealthier individuals pay 10%) profit? Or charging all Americans the 1 trillion dollars for the war, plus some kind of percent profit for all the wars? That's what a business would do, but I don't think that's what I want our government doing.
Talk about "the pot calling the kettle black" moveon.org has no further to look for a "fat cat" than Uncle George (Soros).
That said, what the US needs are more fat cats. With the few usual exceptions, so-called "fat cats" are hard-working, driven individuals who power the US economy (e.g., Bill Gates, Warren Buffet, Steve Jobs, et al) and generally the ones who share their wealth. We (the midddle class, liberal press, et al) should stop stigmatising and penalizing the rich for doing what they do so well – creating wealth.
Romney is a joke. Nobody should believe a word he says. Whomever he is talking to gets to hear what they want to hear. Read his history.
Fair is Fair wrote on page 4:
"Let's just eliminate ALL Capitol Gains Taxes to REALLY generate Revenue."
That's just plain silly, Bill ......
So is the idea that tax cuts for the highest income earners creates middle class jobs.
Larry L-u seem more worried about where Mittens spend/store his money than Obama, Buffet, Kerry, and the fat Democrats. If Mittens put his money in the Cayman should the quesiton be why is so attractive there in the Cayman Island (whose economy is booming btw), that the rich including the fat cat Democrats put their money there and not here? Afterall would you put your money where it earns the most?
Shouldn't the questions asked are why is unemployment still over 8% when Obama promised stimulus would bring it down under 8%? How about why the housing market continues to fall after all the bailouts and stimulus to homeowners underwater? How about why gas is now $4/gallon when it was $1.80 when Obama took office. Why do we continue to print money driving up inflation-the cost of goods?
@Johnson: You are absolutly right. Short of being the man of the hour, Mittens is the man of the minute. He could walk down a dozen person conga line and give a dozen different answers to the same queston.
Romney is rich and successful! Rich people shouldn't be president. Just ask JFK, and FDR.
@ReallY!!? – The entire "economy" of the Caymen Islands is comprised of tourists and a booming finance industry.The "finance" part is most exclusively Fat Cat Americans hiding their blood money there.