(CNN) – The liberal MoveOn.org took on Mitt Romney's opposition to the "Buffett Rule" through a play off the Lolcats meme in a new ad released Monday, according to the group.
The 30-second spot, set to run on cat-themed Animal Planet programming, accuses Romney of letting "fat cats rig the system" through a series of images that show large felines on a private jet and swimming in money, among other rich-themed scenarios.
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"When the wealthiest one percent pay a fair tax rate like the rest of us it keeps the American dream alive for everyone," the narrator in the commercial said. "So tell Mitt Romney, kittens are cute. One percent fat cats who won't pay their fair share? Eh, not so much."
Although the independent organization would not disclose the size of the ad buy, they said the spot would run on numerous Animal Planet shows, including "Big Cat Diary," "My Cat From Hell," "Cats 101" and 'Too Cute Kittens," coinciding with Tax Day and Monday's Senate vote on the "Buffett Rule."
The provision, opposed by leading Republicans including presumptive nominee Romney, would level a minimum tax rate on high income earners. Proponents of the President Barack Obama-backed measure argue the change would constitute a fairer tax code while opponents of the law point to the relatively low revenue expected from the rule.
Romney has voiced opposition to the bill, named after investor Warren Buffett, calling it a "new source of division" by targeting the most successful in the country.
But MoveOn.org Executive Director Justin Ruben used the ad as a chance to criticize the former Massachusetts governor and former executive as a "fat cat" himself.
"Americans who have been playing by the rules are losing because fat cats like Mitt Romney are playing by a completely different rulebook," Ruben said in a statement. "President Obama's Buffett Rule is a basic first step towards asking fat cat millionaires and billionaires to pay their fair share like the rest of us kitties."
The Republican National Committee continued their criticism of the rule in response to the ad.
"This is just another Obama shiny object designed to distract from his failure to turn the economy around," press secretary Kirsten Kukowski said in a statement. "Raising only enough money to run the federal government for 11 hours, President Obama has been unable to sell the tax gimmick even after holding over twenty events to do so and liberal groups pulling out all the stops."
Team Romney did not respond to a request for comment.
Rudy-Obama renewed the Bush Tax Cut saying it was bad for the economy to raise taxes when the recovery is so fragile. The economy still fragile. Yet Obama engages in class warfare, distraction, b/c there is not record to run on.
We have the highest corporate tax rate of the world. Even Japan, that held that title, concedes it is not working and did more harm than good. If Corporations are not paying anything in taxes here, they not shipping the jobs overseas. There is more to story on why a few corporations don't pay any taxes. But the majority of them do. It is the Dems that lies and say corporation do not pay any taxes!
I love it!..perfect ad.
@ReallY!!? – Shouldn't the questions asked are why is unemployment still over 8% when Obama promised stimulus would bring it down under 8%? How about why the housing market continues to fall after all the bailouts and stimulus to homeowners underwater? How about why gas is now $4/gallon when it was $1.80 when Obama took office. Why do we continue to print money driving up inflation-the cost of goods?
While you continue the same ole rhetoric idk! It's been explained to you numerous times. You can't fix broke overnight. The 8 yrs of failed Bush policies (you know what they are) cannot be fixed in 3 yrs. Unemployment is still high because the GOP will do-nothing in DC to compromise on ANY legislation that is not theirs. They offer Ryan's tax plan which will increase the deficit by $1.4T in the FIRST year, attempting repeal of ACA (really Romneycare) and have caused gridlock that cost this country its AAA rating – all to make sure that Obama is a one-term president (their words not mine). Yet you want more of this??
And pls quit with the price of gas being the fault of the POTUS. Obama has NO control over it – none! Nor had Bush or any other President. Stating they do displays crass ignorance!
"Ummmm there is no evidence, none... zero that shows the wealthiest one percent don't pay a fair rate. "
Actually, if you knew your recent political history you would see just how wrong you are. Top rates during the Ike years were 90% and the country boomed economically (though few actually paid that highest rates because of various loopholes). Then the 1% of the 1% came along in the 70s and began to systematically buy political favors from both parties, but mostly the GOBP cult. Income disparity increased. Economic mobility between the classes decreased. That is your proof that the filthy rich are not paying a fair amount under our current tax system.
In case that was too complicated for you, the "fair" rate is whatever rate has historically proven works to get the entire economy moving with relatively equal distribution of the benefits of that economy. We had that with Ike. We haven't had since Reagan began his voodoo economics program that your GOBP cult has now turned into a revered article of faith, despite the historical failure of voodoo economics. Tax cuts for the filthy rich do not create jobs. Full stop.
There could be no fatter cats than the Kennedys when they were in office; a close second would be Nancy Pelosi and her millionaire husband who own high end businesses.
Fair is Fair wrote on page 6:
I've always been on record as saying that if taxes have to go up, they should go up across the board. It's the left that says to increase ONLY the top marginal rate.
Accepted. Now do us all a favor and tell that to the Republicans in Congress. Make sure you don't leave out the part about it works both ways, too. When you cut taxes, then you should cut them across the board. The Bush Republicans gave the wealthy a generous tax break, while giving the middle class nothing.
The middle class cried foul, so Bush gave the middle class tax cut while giving the cutting the capital gains rate in half. It is only proper that we correct the imbalances, unfairness and mistakes of the past. Bush picked out the wealthy to be the targets, not the Democrats. Get it straight.
Romney being a rich "fat cat" doesn't bother me in the slightest. What bothers me is that it was given to him by his father. GW Bush syndrome all over again.
Fat Romney cat, anti-union, anti-worker, anti-middle class family, anti-American, let him work in the coal mines a few days, that way he might have a clue about the workin' class in this country.
Those "fat cats" worked their hide off, and were smarter than the rest of us to get where they're at. I'm middle class and an independent voter. No party affiliation. I voted for Obama to change the tone in Washington. He promised he would. Now, it's worse than ever! For the first time in my life people who have become rich in this country, in a FREE marketplace, are supposed to feel ashamed of themselves. The Obama socialist class war will only get worse as the election nears. The Buffet Rule is like everything else with this president – political and meaningless to the overall problem.
WHERE ARE THE JOBS? Enough with the distractions!! Obama has less of a chance of getting my vote again as I have of going to the moon. Romney is clearly flawed. But, he can't be worse than what we have now. This man DIVIDES in everything he does.
You've got to love all the swill being spewed by those on the right!!!
"We have the highest corporate tax rate of the world. "
Not even close to true. The relevant rate is what's callled the "effective rate" (what businesses actually end up paying in taxes, on average). The US is no where near the top on effective tax rates. And since we have corporations paying ZERO taxes, where in the world do you get off calling that the "highest corporate tax rate of the world"?
To 'fair': Many on the left want a return to the Clinton era tax rates. but it is a hard sell when so many on the right promise. Voters Everything, and lower taxes.Romney and his bunch won't even tell voters what cuts he will make to allow for his cuts for the wealthiest.
If we could have an honest discussion, voters might realize that you get what you pay for. You don't get a Bentley of a country for the cost of a broken down 76 Chevy.
Granted, there is much waste in Government. To some, it is an oversized Military. to some, it is a functional Healthcare System.
We have had two former CEOs serve as POTUS. Both of them were failures. The last former CEO we had for a president tried to lay everybody off. His name was George W. Bush. The first former CEO was George H. W. Bush.
Romney would be the "Robin Hood" of the wealthy
There could be no fatter cats than the Kennedys when they were in office
But that's the difference. Yes they are rich BUT THEY WANT TO PAY THEIR FAIR SHARE unlike your whining 1% Repubs
BIG NEWS! Class warfare has been waged for a very long time in this country! And the source is the wealthy targetting the middle class and the poor. This nonsense argument about high corporate tax rates falls flat when one understands the numerous and very large tax breaks those same corporations get–yes, corporate tax rates are high BUT NO ONE PAYS THEM! In the meantime, those same CEO's enjoy LOW personal tax rates compared to any other developed country, and esp in comparison to the middle class of this country.
RudyG asked on page 7:
....WHERE ARE THE JOBS?.....
Good question. George W. Bush got rid of 8 million jobs as he left office. George W. Bush was in the captain's chair as 50,000 manufacturing jobs just up and left the country because of corporate tax incentives. Republicans ran on JOBS, JOBS, JOBS, in 2010 and where are they? Republicans cut hundreds of thousands public sector jobs in 2011.
WHERE ARE THE JOBS? They're gone for good. Welcome to the new post Great Recession normal. Be glad that we still have an economy with one good leg to limp on.
RudyG "This man DIVIDES in everything he does."
I couldn't have said it better myself. If a person put their bias aside and stopped to check out all he has done in his past 3 years, I think you would be pretty amazed. As far as I am concerned, racism has gotten alot worse. Listen to the news, Zimmerman is now a "white hispanic" is one thing but to stir things up as President, that shouldn't happen. Alienating the Supreme Court, splitting classes of people, pushing for more unions, suing states over jobs the Feds should be doing. I mean the list just goes on. Unemployment is still high, housing is still low, and all I hear is "it's Bush's fault", never mind he had the Democratic controlled House and Senate the last two years of his presidency.
Oh ya, the cost of the war, that is high but nothing is said about how much the illegal aliens cost us, nor the Medicade rolls. I pay my share, worked mainly areas where welfare ran rampant, see how the system works and who they vote for.
No, Romney has his faults but I too feel I have had enough of this guy in their now.
OK, Romney's rich. Haven't their been other rich Democrats in the White House...like icons FDR & JFK? Clinton pretty much got rich while he was in there. Presidential wanna-be John Kerry wasn't hurting for money. Romney may not be the right rich guy to put in the White House, but being rich isn't the main reason people shouldn't vote for him.
ReallY!!? wrote on page 7:
Rudy-Obama renewed the Bush Tax Cut saying it was bad for the economy to raise taxes when the recovery is so fragile. The economy still fragile. Yet Obama engages in class warfare, distraction, b/c there is not record to run on. .....
I like the new name. It fits what you write.
Yes, Pres. Obama did say something like that. He was talking about the middle class, not the precious "job creators."
It should be pointed out that Democrats did not single out the wealthy in this decade long tax rate debate. George W. Bush singled out the wealthy when he granted them generous tax breaks and ignored the middle class in the first round of his tax cuts. Then, GWB gave the wealthy an even more generous tax cut in his second round of Bush Tax Cuts.
Moveon.org is George Soros. A very poor, humble, honorable man who would never dream of bankrupting 5 currencies in 5 countries or be working on the American dollar now. Uh uh.. Not Georgie.
and all your 'comment awaiting moderation' garbage is TASS, as in communist news censoring. I am so looking forward to moving on,dot org to my new and FREE nation
EVERYONE should just flately refuse to pay heir taxes for 2012.
What are they going to do about it?
Ask the big corporatoins where the jobs are. You Republicans need to get off your tails and ask your elected officials why all the jobs are now in China instead of here at home. But I guess that might embarass onr of your over-taxed CEO's like Mitt. Or are you too busy repossessing some unemployed person's home to really care about the future of our country?