Romney gets 'fat cat' treatment
April 16th, 2012
10:37 AM ET
6 years ago

Romney gets 'fat cat' treatment

(CNN) – The liberal took on Mitt Romney's opposition to the "Buffett Rule" through a play off the Lolcats meme in a new ad released Monday, according to the group.

The 30-second spot, set to run on cat-themed Animal Planet programming, accuses Romney of letting "fat cats rig the system" through a series of images that show large felines on a private jet and swimming in money, among other rich-themed scenarios.

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"When the wealthiest one percent pay a fair tax rate like the rest of us it keeps the American dream alive for everyone," the narrator in the commercial said. "So tell Mitt Romney, kittens are cute. One percent fat cats who won't pay their fair share? Eh, not so much."

Although the independent organization would not disclose the size of the ad buy, they said the spot would run on numerous Animal Planet shows, including "Big Cat Diary," "My Cat From Hell," "Cats 101" and 'Too Cute Kittens," coinciding with Tax Day and Monday's Senate vote on the "Buffett Rule."

The provision, opposed by leading Republicans including presumptive nominee Romney, would level a minimum tax rate on high income earners. Proponents of the President Barack Obama-backed measure argue the change would constitute a fairer tax code while opponents of the law point to the relatively low revenue expected from the rule.

Romney has voiced opposition to the bill, named after investor Warren Buffett, calling it a "new source of division" by targeting the most successful in the country.

But Executive Director Justin Ruben used the ad as a chance to criticize the former Massachusetts governor and former executive as a "fat cat" himself.

"Americans who have been playing by the rules are losing because fat cats like Mitt Romney are playing by a completely different rulebook," Ruben said in a statement. "President Obama's Buffett Rule is a basic first step towards asking fat cat millionaires and billionaires to pay their fair share like the rest of us kitties."

The Republican National Committee continued their criticism of the rule in response to the ad.

"This is just another Obama shiny object designed to distract from his failure to turn the economy around," press secretary Kirsten Kukowski said in a statement. "Raising only enough money to run the federal government for 11 hours, President Obama has been unable to sell the tax gimmick even after holding over twenty events to do so and liberal groups pulling out all the stops."

Team Romney did not respond to a request for comment.

Filed under: 2012 • Ads • Mitt Romney •
soundoff (209 Responses)
  1. Anibal

    ...I guess nobody was actually watching that video from and CNN just jumped at the opportunity to do a little PR for them.. pathetic!!! That BS about Obama for the poor and Romney for the rich is just that BS. Let's talk reality, current economic status of the country... and, as per the economic recovery, if the data comes from government, nobody can actually trust it, because they rig stuff to make themselves look good.. as the common people, and you'll find out that we're in worse shape now than 4 years ago... the economy sucks, and the current administration isn't doing a darn thing about it, they just wanna spend some more money... what gives???

    April 16, 2012 03:45 pm at 3:45 pm |
  2. Randall

    As a "fat cat," I am perfectly o.k. with the current tax laws, though I would like to see the capital gains tax repealed.

    People, face it, WE make the tax laws because WE earn most of the money. WE pay pay into the system in ways that YOU cannot. WE BUY EXPENSIVE THINGS. NEW Cars, vacation homes, nice recreational equipment, etc. I'm sure you get the point. We get the perks because WE make the sacrifices and WE take the risks. YOU don't so you need to ZIP THAT LIP!


    April 16, 2012 03:45 pm at 3:45 pm |
  3. Tony

    The cat should be insulted. It would have run a better campaign than Romney. The cat's slogan would be "A Cat You Can Believe In" or "Vote For Me, I Am Adorable."

    April 16, 2012 03:47 pm at 3:47 pm |
  4. ReaganDem

    Ok this is revnue and my Republicans only argument is that the revenue generated woulb be low from this bill. It's revenue and it's low, and it's fair. What's the problem?

    April 16, 2012 03:48 pm at 3:48 pm |
  5. Granger

    Another "in the tank," article for Obama....that clown is rich, and he's continually wanting to make it seem as though he's scraping fact, he's unusually rich, like, where'd the money come from??? Soros? Ayers family? At least Romney's roots can be traced back to an American start, an American birth..not this shady, covered up, facade the Obama circus is trying fool everyone with....

    April 16, 2012 03:57 pm at 3:57 pm |
  6. NickAnast

    OK, Romney's rich. Haven't their been other rich Democrats in the White icons FDR & JFK? Clinton pretty much got rich while he was in there. Presidential wanna-be John Kerry wasn't hurting for money. Romney may not be the right rich guy to put in the White House, but being rich isn't the main reason people shouldn't vote for him.

    The difference between rich Democrats and rich republicans is that the Democrats are neither greedy nor selfish, while the Republicans are both. That's why every Democrat you mentioned was willing to raise his own taxes while rich Republicans like Reagan and Bush insisted on giving themselves large tax cuts. Obama is determined to raise his own taxes, but not those of his staff. Rmoney, on the other hand, wants to give himself a 20% tax cut so he can buy more cars to put in his two-story, elevator-equipped garage.

    April 16, 2012 03:58 pm at 3:58 pm |
  7. juicelee

    I would much rather have a "fat cat" who earned his money than a socialist who uses the taxpayer money like his own slush fund: Solyndra, Chevy Volt, Green Energy, vacations all over, taxpayer funded campaign trips for the past three and a half years and counting, GSA, Justice Department lawsuits against states, the health care debacle from start to Supreme Court, czars, etc. At least Mitt Romney pays his own way.

    April 16, 2012 04:00 pm at 4:00 pm |
  8. Another Day in the Idiot Mines

    " is George Soros. A very poor, humble, honorable man who would never dream of bankrupting 5 currencies in 5 countries or be working on the American dollar now."

    Wasn't Soros also involved in bringing democracy to nations that lacked democracy before? That's the sort of "Founding Father" stuff that gets you righties creaming. Now you can't even recognize a "founding father" right in front of you.

    April 16, 2012 04:00 pm at 4:00 pm |
  9. RN

    would everyone please do a little research before posting nonsense here? Please.
    In the summer of 2008 the price of gas was over $4 per gallon. It has been anything but stable and every time someone mentioned the price of gas to GWB they fell over themselves trying to explain that the president cannot control the price of gas – in spite of what Ms Bachman promised to do.
    The "trickle down" economic theory from Reagan was the biggest experiment and economic failure we have seen.
    Giving money to the rich does NOT generate jobs. Giving money to the people who will go out and buy things creates jobs. Businesses need customers.
    We have had 20 years (Reagan, Bush-I, and Bush-II) of giving money and tax breaks to the wealthy. Our tax rates on top earners are at historic lows. If giving money to the rich created jobs we would have a huge labor shortage in this country. They also promised that revenues would be much higher.
    I am not seeing it.
    If you don't want to think at least leave the running of this country to those who are willing to look at the facts.

    April 16, 2012 04:01 pm at 4:01 pm |
  10. juicelee

    How much of the Stimulus and TARP were used for the poor? Nothing.....even the unions are complaining. All this money just so Obama could pay back his cronies, try to force his agenda on the people through reconciliation, and laugh about the lack of his "shovel ready jobs" there were just as much a political gimmick as the "Buffet Rule." Buffet doesn't even pay the taxes he owes, so this old man has no credence as far as I am concerned. Insider tips and trades will make anyone wealth, Warren.

    April 16, 2012 04:03 pm at 4:03 pm |
  11. AgrippaMT

    Romney is most definitely a fat cat. These cat ads are marvelous.

    April 16, 2012 04:07 pm at 4:07 pm |
  12. Rudy NYC

    toadears wrote on page 7: is George Soros. A very poor, humble, honorable man who would never dream of bankrupting 5 currencies in 5 countries or be working on the American dollar now. Uh uh.. Not Georgie.
    You should be more specific with your facts. If you are talking about the SE Asian banking crisis from the late 1990s, then the popular opinion is that George Soros caused it when he withdrew some $15 billion in hard cash from region. Considering how more than $5 billion of it had suddenly and inexplicably just simply came up missing, can you blame Soros for pulling all of his cash out?

    April 16, 2012 04:08 pm at 4:08 pm |
  13. JohnW

    Socialist, Marxist, Communist – You keep saying these words. I do not think they mean what you think they mean.

    Also, I love reading ReallY!!?'s posts. Makes me feel like Batman talking to the Joker.

    April 16, 2012 04:08 pm at 4:08 pm |
  14. A series of feints

    Hey look over here!!! Don't look over there (at the economy)!!!!

    April 16, 2012 04:12 pm at 4:12 pm |
  15. gg

    i guess shipping good tax paying jobs overseas –was not a good idea after all–the only place you fine MADE IN AMERICA is in a museum

    April 16, 2012 04:15 pm at 4:15 pm |
  16. Jeffrey Margolie

    Funny this issue of whether Romney's wealth makes him less able to relate to the person on the street. Was JFK any less a President because he was very wealthy? How about FDR? Similarly, did Eleanor Roosevelt understand and care less about the plight of the working person because she lived in wealth and didn't work. Wnough with the sideshows already. Let's focus on the issues and and the ability of the candidates to deal with them.

    April 16, 2012 04:18 pm at 4:18 pm |
  17. ronjayaz

    A fat cat who looks very thin in substance.

    April 16, 2012 04:19 pm at 4:19 pm |
  18. Anonymous

    Are people in this country that dumb or do they just remember what they want?

    April 16, 2012 04:32 pm at 4:32 pm |
  19. The Real Tom Paine

    Isn't that Roger Ailes as the cat?

    April 16, 2012 04:32 pm at 4:32 pm |
  20. Bob

    I want the most successful candidate in the White House, and that's Romney. Obama has proven he can't fix our problems, he's only made them worse. But let's go after some real change. Romney isn't the total solution, but he's a step in the right direction.
    So, now I hear Obama's tax rate is lower than his secretary's? Interesting!!
    Let's change to the Fair Tax!!

    April 16, 2012 04:33 pm at 4:33 pm |
  21. sayer

    La la la la I'm not listening la la la la!– The GOP.

    April 16, 2012 04:34 pm at 4:34 pm |
  22. ted

    Either the rich pay more or I pay less. But there is no way I should pay, as a percentage, more than the rich. Give me the money and I will spend it on normal stuff. And by the way, Repukelicans, your rich fat cats are NOT job creators. They do nothing but sit on their money. At least I spend mine.

    April 16, 2012 04:40 pm at 4:40 pm |
  23. The Real Tom Paine

    Its funny that the righties on here are screaming about Soros and MoveOn.Org, but never blinked when Breitbart, Drudge and others fanned the flames with rumors and innuendo. Complaining about Obama's shovel-ready jobs? Ok, then complain about the GOP pushing the Keystone pipeline project through as if its the savior of the oil industry, when the reality is that it will do nothing.

    April 16, 2012 04:42 pm at 4:42 pm |
  24. Murlin

    It was not Obama who set up Tarp but GW Bush.
    Gop complains the Buffet rule will only raise alittle money. Isnt a little better than none?
    It was not Obama who let gas prices go crazy Remaber GW Bush gas was $1.00 a gallon when he came to office and $3.50 when he left.
    Rember what the Bush family invested heavely in? I will give you GOPers a hint Oil
    Corruption at the top tiers of goverment is rampant in both partys.
    Wouldnt it be better if instead making money we took care of our people?
    Things tax payer paid collage or trade school for all health care for all?
    the mony we would generate in extra taxes from a increasingly educated work force would easaly pay for health care.
    Eqality in funding schools would bring the lowest earners up into the mainstream economy. Traditionaly black schools are in the poorest neigborhoods so the have less tax money to educate there kids.
    Eqaulity in funding would allow more young blacks to acchive a better life for themselves and there familys.
    How about tractors and seeds instad of guns and bombs as our biggest export items?

    Just a thought

    April 16, 2012 04:50 pm at 4:50 pm |
  25. JohnRJohnson

    Romney's problem isn't that he is a "fat cat". His problem is that he is a "fatuous cat".

    April 16, 2012 04:50 pm at 4:50 pm |
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