Battleground states see jump in ad spending
April 24th, 2012
04:09 PM ET
3 years ago

Battleground states see jump in ad spending

Washington (CNN) - As the general election battle between President Barack Obama and presumed Republican nominee Mitt Romney heats up, so are the television ad wars.

And which groups are putting up television commercials, and where the spots are running, may serve as a preview of the bigger battle to come.

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The biggest spender, American Crossroads, the independent super PAC co-founded by Karl Rove that backs GOP causes and candidates. According to figures by Campaign Media Analysis Group (CMAG), which tracks and estimates the costs of campaign ads running on the air, Crossroads nonprofit affiliate Crossroads GPS spent more than $1.5 million to run campaign ads since April 10. That's when former Sen. Rick Santorum, Romney's main rival for the Republican nomination, suspended his White House bid, making Romney the all-but-certain nominee.

"No matter how Obama spins it, gas costs too much. Tell Obama to stop blaming others and work to pass better energy policies," says the announcer in the ad Crossroads is airing.

Also attacking the president over high fuel prices, the American Energy Alliance, which supports oil industry causes. Their spot went up well before April 10, but the group spent an additional $600,000 to air the ad since Santorum suspended his bid.

Firing back, Obama's re-election team spent nearly $800,000 over the past two weeks to run its own spots, defending the president.

"Under President Obama, domestic oil production is at an eight year high. So why is big oil attacking him? Because he's fighting to end their tax breaks," says the narrator in the Obama campaign ad.

And Priorities USA, the independent super PAC supporting Obama's re-election campaign, has shelled out just over $400,000 to put up commercials.

Just as important as which groups are putting up spots is where the ads are airing.

"It's fair to assume that the collective advertising footprint today is what both sides view as the early battleground of the air war for the presidency. We're talking about 20 or so markets covering parts of Colorado, Iowa, Florida, Nevada, North Carolina, Ohio, Pennsylvania, and Virginia," says CMAG Vice President Elizabeth Wilner.

All of the states are considered battleground states, which will be heavily contested by both Democrats and Republicans in November's presidential election.

"Markets may be added later on, especially more expensive ones that advertisers want to avoid this early. But if any of these "core" markets drop off, that's a tell" adds Wilner. "Tracking states is shorthand for counting electoral votes; tracking media markets is shorthand for tracking voters."

Another state where big bucks have been spent the past two weeks is Pennsylvania, which holds a GOP presidential primary Tuesday. The Romney campaign has shelled out $366,000 to put up spots in the Keystone State, which Republicans think is winnable come November. And Restore Our Future, the pro-Romney super PAC, has spent more than $1.4 million in Pennsylvania and New York, which also holds a primary Tuesday.


Filed under: 2012 • Ads
soundoff (6 Responses)
  1. Rudy NYC

    The energy companies are mostly the only political ads that you might see around here. Natural gas this. Clean coal that. BP is still in the Gulf. Now we have started getting some ads about oil fracking. But, no national political ads.

    April 24, 2012 04:15 pm at 4:15 pm |
  2. Another Day in the RW Idiot Mines

    Looks like Rove and his greasy slimeball friends are pinning their campaign hopes on a reworked version of that crazy dude's "Rent's Too High" campaign. How'd that work out for him, anyway?

    April 24, 2012 04:32 pm at 4:32 pm |
  3. Lionel

    The oil companies are the ones to blame for the high gasoline prices. They are shipping gasoline overseas to make to cause a supply problem this election year. They do not want anything to break their monopoly and the American people pays the price. People wake up. Don't let them manipulate you this way.

    Obama has done more for energy efficiency and self-sufficiency than any President. I can't wait to hear what the haters have to say like Howard and Jerry. Ready set go.

    Latinos for Obama 2012

    April 24, 2012 04:33 pm at 4:33 pm |
  4. The Real Truth and Nothing But the Real Truth

    It's going to take a lot of money to cover all the air time to go over Obama's 4 years of failure with the American people. Sorry folks, it's just the way it is.

    April 24, 2012 04:50 pm at 4:50 pm |
  5. Gurgyl

    Reagan trickle down and Bush 2wars created debt.....not Obama. Cocoa-doodle-doooo.
    Yes, I support Obama.

    April 24, 2012 05:22 pm at 5:22 pm |
  6. Severely Moderate

    Mitt Rmoney = Karl Rove = George Bush = Big Oil Corporations.

    April 24, 2012 05:36 pm at 5:36 pm |